จำนวน Repository ( 96 )

ความได้เปรียบทางการแข่งขันเชิงพลวัตกับความสำเร็จของธุรกิจอาหารแปรรูปของไทย
ความได้เปรียบทางการแข่งขันเชิงพลวัตกับความสำเร็จของธุรกิจอาหารแปรรูปของไทย

Thailands food processing industry is a important driving force in the economy of the nation. Their attractiveness of the industry dynamically generated employment and the intensity of competition at the same violence that increased its competitive advantage in the industry its important to bring the success and survival of a business. Earlier this competitive advantage has been studied and discussed widely both a cost advantage and the advantage of making a difference products and services. Currently there are more studies on the part of the competitive advantage that is consistent with the competitive situation that is highly dynamic. In this study was to review the literature that relevance to the dynamics competitive advantage in the food processing industry in Thailand. Therefore this article is useful for entrepreneurs executives in food processing industry as well as for the scholars who are interested in this line of research.

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ปัจจัยที่มีอิทธิพลต่อการเพิ่มขีดความสามารถผู้ประกอบการอุตสาหกรรมท่องเที่ยวเชิงวัฒนธรรมอาหารฮาลาลเพื่อรองรับการเปิดเส้นทางโลจิสติกส์อาเซียน
ปัจจัยที่มีอิทธิพลต่อการเพิ่มขีดความสามารถผู้ประกอบการอุตสาหกรรมท่องเที่ยวเชิงวัฒนธรรมอาหารฮาลาลเพื่อรองรับการเปิดเส้นทางโลจิสติกส์อาเซียน

This research aims to identify the factors influencing the increase cultural tourism industry operators halal food to cater for the AEC. As well as to develop a model of causal factors influencing the increase cultural tourism industry operators halal food to cater for the AEC. And ensure the consistency of the model with empirical data. The sample included Tour operators include hotel restaurants including the restaurant 410 samples were studied. All variables according to the hypothesis.

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การพัฒนาต่อยอดภูมิปัญญาท้องถิ่นผลิตภัณฑ์ผ้าจกในจังหวัดราชบุรี สู่การแข่งขันเชิงพาณิชย์
การพัฒนาต่อยอดภูมิปัญญาท้องถิ่นผลิตภัณฑ์ผ้าจกในจังหวัดราชบุรี สู่การแข่งขันเชิงพาณิชย์

The purposes of this research were to 1) study the guideline to career building from Pah Chok Product for commercial benefits and 2) to study the feasibility of setting up SMEs from Pah Jok handicrafts which could be a topic for training courses in competitive advantage and to expand the marketing channels of the community business to get into the creative economy that aimed to produce quality goods create a new brand from local wisdom arts and crafts and respond to the state monetization policy which aimed to elevate the competency and to expand marketing channels of industrial businesses domestic service businesses community enterprise businesses and also the creation of knowledge base and the continuous development of local wisdoms for commercial benefits and public and creative economy promotion The scope of this qualitative study focused on the background and features of Pha Jok management for commercial potential current economic condition of Ratchaburi and opportunities and effects of One Tumbon One products (OTOP) when joining ASEAN Economic Community. These important data would be used in questionnaire drafting and samples from weaving communities in Tumbon Donrae and Tumbon Kubua Amphoe Muang Ratchaburi would be analyzed. The study found general information that both full time and part-time weavers were female amounted to 10 people (100%) aged over 51. The majority was aged between 61-70 amounted to 5 people (50%) aged between 51-60 amounted to 3 people (30%) and aged over 70 amounted to 2 people (20%) respectively. Regarding the weavers’ profiles 7 people were debt-free (70%) and 3 people were in debt (30%). All of the weavers had finished primary school and resided in their hometown estates in Ratchaburi. The incomes earned from weaving Pha Jok were between 3000 – 7500 Baht per month. 6 full-time weavers hadprevious work experiences in other fields (80%) 3 people were part-time weavers (30%) and 1 person started her career as a weaver (10%). Regarding the distribution channel most buyers purchased at the weaving places because it was necessary to pre-order as each fabric took around 1 month for textile finishing process. However it was not normally on sale in the market if any it would be overpriced. Currently there was no package for Pha Jok fabric yet as when weavers had finished each fabric they would sell it to distributors or wearers immediately. Another important issue was that there was not a successor to inherit this local wisdom as the income gained was not worth the time consumed in weaving each fabric and this eventually resulted in insufficient supply. Speaking of the idea of Pha Jok business cluster Pha Jok weavers found that weaving activities had decreased and there were not many weavers continuing the activities in order to inherit Ratchaburi’s reputed arts and crafts. Therefore creating commercial alliance would not occur as the process of textile finishing was time-consuming and yielded low outputs. Hence the objectives of this research could be concluded that Objective 1: the guideline to career building from Pha Jok Product for commercial benefits was supposed to raise awareness of the value of local wisdom for young generation and promote establishment of traditional and cultural activities to emphasize the awareness of being local people. And there might be some public relations channels to disseminate knowledge of weaving Pah Jok to both people in and outside the community to encourage career building. Objective 2: The feasibility of setting up SMEs from Pah Jok handicrafts - the researchers found that it was possible that the community could set up small and medium enterprises from Pah Jok handicrafts by educating locals about career building from Pah Jok handicrafts for commercial benefits establishing activities promoting inheritance of local wisdom for commercial competition building Pah Jok entrepreneur network and Pah Jok weaving knowledge network and encouraging establishment of a local museum as a community’s hall of fame to display lifestyle and community background. Furthermore another important factor was the government support which could advocate steady income

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ระดับการเตรียมความพร้อมด้านสมรรถนะนักบัญชีไทย ความสามารถในการปรับตัว และความสำเร็จในวิชาชีพบัญชีหลังเข้าสู่ประชาคมเศรษฐกิจอาเซียน
ระดับการเตรียมความพร้อมด้านสมรรถนะนักบัญชีไทย ความสามารถในการปรับตัว และความสำเร็จในวิชาชีพบัญชีหลังเข้าสู่ประชาคมเศรษฐกิจอาเซียน

This research aimed to study 1) the preparation level of Thai Accountant Competencies and adaptation capabilities; and 2) Factor affecting on success in accounting profession after The Asian Economic Community. The samples consisted of 400 accountant which implement in many businesses. Data collected by using online questionnaire and employed convenience Sampling. Descriptive Statistics were used such as percentage Mean ( X ) S.D. and ranking. Pearson Correlation and Multiple Regression Analysis were also employed to analyze data. The finding results explained that most of antecedents were female finished bachelor degree of accounting and has experiences average equal 7.51 years (S.D. = 6.723). In their views They thought that accountants preparation level competencies especially improvement of knowledge and skills of professional accountant were rather than fair well ( X = 3.9129; S.D. = 0.44034) as same as adaptation capabilities ( X = 3.79; S.D. = 0.46631). Pearson Correlation was between 0.381 – 0.739 at the significance level α < 0.01. This findings also explained that the preparation level of Thai Accountant Competencies accounting experience attitude of implement accounting and adaptation capabilities have positive significance level at confidence level 99 percent (α < 0.01).

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เครื่องแขวนประยุกต์จากลูกปัดด้วยลวดลายชุดมโนราห์
เครื่องแขวนประยุกต์จากลูกปัดด้วยลวดลายชุดมโนราห์

The purpose of the special project education about the mobiles applied from Manora-petterned beads is to study the procession of making the hanging made from the Manorah beads pattern and study the satisfaction of the target groupson the mobiles applied from Manora-petterned beads.The students who studied about the special project has studied andgathers relevant information all information from 3 stylesto present to 5 expertsand let them choose the best one with their suggestions to improve the draft to create a set of the mobiles applied from Manora-petterned beads and bring this creation to survey the satisfaction to the target groups (50 persons) and use this information to analyze by using the freq the percentage the average and found that. 1. Most experts chose the draft of style B with the reason that it has clear fine and beautiful pattern and most of the expertschose colour tone with the reason that the colour tone green colour is in cool tone and it looked fresh and bright outstanding and beautiful. 2. The satisfaction of the targets in the product side found that the satisfaction of the beauty is in the most level. The average is 4 .7 6 . In the material side the satisfaction in the suitability of the material is in the most level. The average is 4.54. In the using benefit the satisfaction in using for Instruction media is in the most level. The average is 4.46. And the satisfaction in distribution by the web site is in the most level. The average is 4.60

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