The purpose of this study was to investigate the image of the people in Bangkok area and to investigate the correlation between population characteristies media exposur knowledge and the image of the Rajamangala Institute of Technologe.Questionaires were used to collect data from a total of 401 samples.The results of the study were as follows: 1.RIT image was ranged in good level even for potential of educational management instructors graduated studentsmission and the image toward the institute;whereasthe appearance of the directors was in fair2.Difference in age and educational level of the population caused difference in the media expisure to information about the institute 3.Difference in educational level and career of the population caused difference in the knowledge of the institute. 4.Difference in educational level of the population caused difference in the image of the institute. 5. Media exposure to information about the institute from mass mediainterpersonal media specialized media and activity particuoatuib correlated with the knowledge of the institute. 6. Media exposure to information about the institute from mass media correlated with the image of the directors of the institute. 7.No correlation was found between the knowledge of the institute and the image of the institute

The purpose of this research was to study coexistence of people with mangrove forest and wisdom of using resources for economic benefits in the Yisan community Samut Songkhram Province with qualitative research techniques. The sample groubs were 30 of people living in the Yisan community Tools used in data collection were structured interview participant and nonparticipant observation The results showed that coexistence of people with mangrove forest made Yisan people have wisdom concerning the amount of fish in each area by means of a color view of the water have wisdom concerning food processing of plants and aquatic animals for consumption and have wisdom concerning using resources from mangrove forest for economic benefits by making mangrove farming and producing charcoal for business The mangrove charcoal were traded domestically and internationally such as in Japan Korea Taiwan and the United States. They were main revenue for people in the community.

The research of the factors influencing people’s purchase of the book about sufficiency economy in Bangkok was aimed at studying 1) attitudes towards sufficiency economy 2) marketing factors and book purchasing behavior about sufficiency economy 3) sociological effects upon sufficient economy and 4) factors influencing people’s purchase of the book about sufficiency economy in Bangkok. The questionnaires were constructed as a tool for collecting data from 400 samples of the people in Bangkok who used to purchase the book about sufficiency economy. The results of hypotheses tests at the statistical significance of 0.05 showed that 1) awareness knowledge liking and preference in attitudes towards sufficiency economy had no influence upon a purchase of the book about sufficient economy 2) marketing factors including product price promotion and place had influence upon purchase of the book about sufficiency economy 3) sufficiency economy book purchasing behavior the number of the books about sufficiency economy had influence upon book purchasing behavior 4) morality and sufficiency aspect in sociological effects had influence on sufficiency economy book purchasing behaviors.

This purposes of this study were to investigate the influence of color psychology on low vision people for the product design and to conclude color psychology applied for low vision people. It was found that color psychology could apply for male and female at the same level. Based on the findings red was considered the color of danger and power. Yellow was seen as joy warmth and light. Yellow-green symbolized the color of coolness calmness tranquil joy merriness and delight. Green was safety relaxation and activeness. Blue-green implied stability prosperity wealth and authority. Blue-violet connoted excitement charm and neatness. Red-violet was described as freshness joy and happiness. White represented concentration and happiness. Black was the color of tediousness mystery secret mournfulness and sometimes taciturnity. Grey was used as a symbol of old age and weakness.

The objective of this survey research was to study the opinion of people in Samutsakhon Municipality Samutsakhon province concerning the construction of on-ground pipe-water production system. The results of this survey research were as follows : the opinion and requirement of people in Samutsakhon concerning the construction of on-ground pipe-water production system were at high level. The perception of problems concerning the construction of pipe-water production system was not relative to the opinion of people in However the perception of information in constructing pipe-water production system and the participatory responsibilities in service of pipe-water production system were positively and significantly relative to the opinion of people at the level of .05