จำนวน Repository ( 33 )

ความผูกพันธ์ต่อองค์การของบุคลากรมหาวิทยาลัยสวนดุสิต
ความผูกพันธ์ต่อองค์การของบุคลากรมหาวิทยาลัยสวนดุสิต

The purposes of the study were to investigate the organizational commitment compare factors affecting the organizational commitment and explore related factors affecting the organizational commitment of the personnel working at Suan Dusit University the questionnaire was administered to 362 samples and analyzed by the percentage distribution mean - Way ANOVA and pearson product moment correlation coefficient analysis set at 0.05 statistical significance. The study results revealed that Suan Dusit University personnel had high level of organizational commitment in general. Factors related to overall working performance were good and working experience was in average. It is also found that the organizational commitment level of the personnel who were different in different in terms of age marital status educational level work tenure and salary Income at 0.05 statistical significance. Additionally overall working performance as well as working experience was highly and positively related to the organizational commitment in general.

2560
ปัจจัยที่มีอิทธิพลต่อประสิทธิผลของการบริหารความเสี่ยงเพื่อความยั่งยืนขององค์กร กรณีศึกษาสำนักงานสรรพากรในเขตพื้นที่กรุงเทพมหานคร
ปัจจัยที่มีอิทธิพลต่อประสิทธิผลของการบริหารความเสี่ยงเพื่อความยั่งยืนขององค์กร กรณีศึกษาสำนักงานสรรพากรในเขตพื้นที่กรุงเทพมหานคร

sustainability; case study of an anonymous revenue office in Bangkok Region by using In-depth interview technique participative observation and open-ended questionnaire. The participants in the interview process consists of management superintendents and operators totaling 22 persons. The results show that there is a harmonization in each operational level of the organization and comply with the three objectives of risk management under COSO approach. However there is a lack of a measurement of successful level Evaluation to strategic planning and clear hedging guidelines under COSO - ERM in order to build concrete sustainability for the organization. In this study the author has proposed conceptual framework about factors affecting the effectiveness of risk management for organization sustainability to be tested in the future.

2560
การตัดสินใจและพฤติกรรมการใช้บริการสถานเสริมความงามของผู้ใช้บริการในเขตอำเภอเมืองนนทบุรี จังหวัดนนทบุรี
การตัดสินใจและพฤติกรรมการใช้บริการสถานเสริมความงามของผู้ใช้บริการในเขตอำเภอเมืองนนทบุรี จังหวัดนนทบุรี

The study on beauty salon users’ decisions and behaviors in Maung district Nonthaburi was aimed to (1) investigate the beauty salon users’ personal factors (2) explore their decision levels (3) look into their behaviors (4) compare the decision levels according to the personal factors and (5) examine the relationship between the personal factors and the behaviors. The samples in this study were 400 beauty salon users’ selected through non purposive sampling nonprobability sampling and quota sampling. The questionnaire was administered to obtain data and the statistics used to analyze the data were frequency distribution percentage distribution mean standard deviation t-test and One-way ANOVA. Cross-Tabulation was applied using statistical package for social science. The study results revealed that most of the samples were single females ranging from 20 to 30 years of age holding bachelor degrees. Most of them were employed by companies with the average income salaries ranging from 5000 to 10000 Baht. The data analysis indicated that the decision level towards marketing mix factors of the 400 beauty salon users was high; and in terms of their behaviors concerning the use of the beauty salon showed that they went to the salon mostly to have their cut and set with the minimum of 500 baht payment. The purpose of going there twice to three times per month was to promote their personality and gain more confidence. They normally went there in the evening (from 4 pm. – 7.00 pm.) spending one to two hours and paying with cash. The personal factors of the beauty salon users affected the level of decisions made to go to different beauty salons. The personal factors of the beauty salon users related to the behaviors of the beauty salon use.

2560
Factors that alfected the achievement on principle of accounting for basic  vocational of Business Admlnistration's student  in Rajamangala University of Technology Phra Nakhon
Factors that alfected the achievement on principle of accounting for basic vocational of Business Admlnistration's student in Rajamangala University of Technology Phra Nakhon

The objective of this research was to investigate the factors that effect the study result of 467 Rajamongala university of Technology Pranakhon students who studied the Principles of Accoutning subject in the academic year 2013. The questionnaires were used for data collection and the multiple regression was used for data analysis in order to find the factors that effected the study result. The study found that with the total study score of 100 the maximum score was 85.76 the minimum score was 42.58 the average score was 65.812 and the standard deviation was 15.73. The results of hypothesis test were as follows: The factors that were related to the study results (Y) were student attitude ( x ) student responsibility ( x ) teaching method ( x ) and out of class activity ( xo ) with the correlation coefficients of 0.853 0.801 0.874 afi0.791 respectively. The most effective factor was student responsibility with the regression coefficient of -18.231 the second and the third most effective factors were student attitude teaching method and out of class activity with the regression coefficients of 14.4269.133 and -4.062 respectively. The multiple regression *u f = -9 .228 + 27 .319x + 9 .ll6x + 2.499x .

2558
Services marketing mix factors affecting students’ decision to pursue study at undergraduate level in faculty of business administration of Rajamangala University of Technology Phra Nakhon
Services marketing mix factors affecting students’ decision to pursue study at undergraduate level in faculty of business administration of Rajamangala University of Technology Phra Nakhon

The purpose of this study was to study and compare services marketing mix factors affecting students’ decision to pursue study at undergraduate level in faculty of business administration of Rajamangala University of Technology Phra Nakhon in 7 aspects: product price place promotion people process and physical evidence. The undergraduates were classified by gender major subjects educational background curriculum department of education domicile and achievement. The samples in this research were 281 undergraduates. The study participates selected by stratified random sampling. The 84 item questionnaires of rating scales with the coefficient alpha 0.98 were used as the research instrument. Percentage mean standard deviation t - test for independent sample F – test and Scheffe’s test were statistical method to analyze data. The results were as follows: 1. Services marketing mix factors affecting students’ decision to pursue study at undergraduate level in faculty of business administration of Rajamangala University of Technology Phra Nakhon all aspects were in relatively high levels that product was the highest while people and promotion was in the lowest rank. 2. There was significant difference for services marketing mix factors affecting students’ decision to pursue study at undergraduate level in faculty of business administration of Rajamangala University of Technology Phra Nakhon at the 0.05 level among undergraduates in different gender major subjects educational background curriculum department of education domicile and achievement.

2558