จำนวน Repository ( 30 )
การออกแบบและพัฒนาบรรจุภัณฑ์สำหรับผลิตภัณฑ์แปรรูป จากข้าวพันธ์ไรซ์เบอรี่สู่การส่งเสริมการเพิ่มมูลค่าการท่องเที่ยวเชิงนิเวศน์เศรษฐกิจ
: This research focus (1) to design and development of packaging for processed products from Rice varieties Rice Berry (2) to promote and increase the value tour ecological economy (3) to test the satisfaction of consumers who have to the product packaging processing of Rice varieties Rice Berry the samples is the public to shop for health in the supermarket Golden place branch Rama 9 number of 334 people divided by the survey draft design is at a time 167 people and expert printing design packaging and materials 5 and tool operators research 1) questionnaire the first comment design draft for the samples to use as a guide to design body work package and assess the quality step work package design 2) questionnaire satisfaction survey for the samples with a draft of the packaging product 1] Rice Berry 2] candy Tootsie processing of Rice Federation of Rice Berry 3] Rice gluten-processing of Rice Federation of Rice Berry the data were analyzed using how to sum up operators with the lectures mean and standard deviation findings summarized as follows: (1) The attention to the materials used in the production of plastic packaging materials. Create a frame on one floor and a label to indicate the product description. Experts and samples Pay attention to the style and material of packaging SET A1 is plastic material selection 63 percent representing 37.70 (2) effect of assess the design of the package herbal Thailand overall found that the samples comments to form set a1 the evaluation of design in the high level with an average equal to 3.76 3.76 s.d. = 0.69) shaped as tree easy-to-use nature of close to weep and the site label use printing process 4-color design in accordance with the regulatory to produce a clear used patterns graphics media to “individual product type” logo of the product to reflect the English view the delicacy colors used as a couple color with color of the paper make sense naturally in the core of sustainable development research this can be adjusted in step process used nature of type 1 color to save the cost of production in the part of the structure. If there is eminent the bent to develop I-oriented wisdom to comply with the material in the local structure can be used as erosion siege basketwork that will help to create unique local with self-esteem.
การพัฒนาวัสดุจากน้ำยางพาราร่วมกับใบยางพารา เพื่องานออกแบบผลิตภัณฑ์
Education and research is being Develop material that is mixed between rubber and rubber tree’s leaf for product designing. For product design This study is the use of a water timber with a rubber material. For use in product design Type of use and home decoration. In order to achieve the objectives of the research. The research was conducted by researchers at various stages. Data analysis and presentation. In the first part of the research questionnaire has been prepared for the development of product design. The study showed that the structure and the rubber leaves are fragile. It has adopted a water timber to merge. The experimental trial showed that the water timber formwork period is a major cause of water in the rubber sticking to the timber structure. When the latex has chemical and log Waldemar Carlo Night a period of use should not exceed three months at a water timber should be done with low viscosity. The color of the water timber must have a milky white. The collected data before designing it. The researcher has prepared all the tools of the 150 series found that most respondents as guest female age range 25-45 years as the rubber leaves of 94 percent 62.7 opine that the rubber leaves can be. made products of 5-10 species and the collection of data about materials latex with a rubber to make products from those carrying ask 150 people are of the opinion that it should make products partition 32.7 percent secondary. followed by the production of upholstered furniture 20.7 percent and 14.7 percent from the wallet to store data the researcher chose to put the material into a water timber with a rubber curtain room couch and wallet. When the prototype the researchers collected data on products made from latex and rubber leaves a series of 100 questionnaires showed that most of the respondents were female. Between the ages of 25-45 years the average undergraduate. There were government officers And have a monthly income of less than 5000 baht by the majority of respondents thought that. Rubber and rubber leaves the work piece is in good shape. Durable medium Can be used to make the products have 10-50 species with characteristics of both latex and rubber leaves. And all should be improved The research found that people are more interested in a piece of sheet material from a water timber with a timber. For product design Due to a combination of natural materials as a new material with a rubber-patterned rubber leaves a unique structure. It can also be improved by a more specific latex formulation. To be able to make the product even more.
การตัดสินใจเลือกใช้บริการ และความต้องการปัจจัยส่วนประสม ทางการตลาดของผู้บริโภคร้าน โคอุน อินดี้
The objectives of this research were to study decision to select service and need of marketing mix factor of Koun Indy Restaurant ‘s customers. The sample used in this study was consumers who used their services of Koun Indy Restaurant both branches 1) Muang Thong Thani Branch 2) Samsen Branch. The sample selection methods by stratified random sampling of 217 people. Found that in this group. The consumer division Muang Thong Thani Branch share of 39 percentages. And Samsen Branch share of 61 percentages. The instrument used for data collection is a multiple choice questionnaire and likert scale questionnaire. Data was collected during the month of January 2558 from monday to sunday from 11.00 to 20.00. The data were analyzed using Descriptive statistics of frequency percentage points on average and standard deviation It was found that most of the sample group were female age from 21 – 30 years working in private companies living in condominium and the duration of the trip to the store was 30 -60 minutes. The decision to use the services friends are individuals who have contributed to the decision to use most services. The date for the service is uncertain. by using the service during 16:31 to 19:30. This was a period of 2-3 people about 1-2 times a month. And popular Koun Indy Restaurant review in a tight exocrine occasion. The marketing mix factors that influence the decision to use the service of Koun Indy Restaurant found of consumers are demanding the marketing mix. The level of demand in all aspects including product price place and marketing promotion.
การเปิดรับสื่อและปัจจัยทางการตลาดที่มีผลต่อการตัดสินใจเลือกซื้อคอนโดมิเนียมในเขตกรุงเทพมหานคร กรณีศึกษา : บริษัท แอล.พี.เอ็น. ดีเวลลอปเมนท์ จำกัด (มหาชน)
This study aim to study the marketing factors and media exposure which have an effect on condominium purchasing of LPN Development Public Company Limited. It is a one-time information gathering survey research where questionnaires were provided to consumers who have purchased and lived in 6 different projects of LPN Development Public Company Limited in Bangkok area. The respondents were both males and females of age over 20 years old for 400 examples. Mixed Sampling was done by multiple processes. All data were analyzed by percentage mean scores t-test one way ANOVA. The results showed that the demographies; gender age marital status education level income number of family members projects comparision influential groups budget work space are relevant to condominium purchasing decision behaviors. It was found that consumers were exposed to direct marketing the most followed by advertising media and online media respectively. Moreover it was found that consumers of different types of LPN.’s condominiums were exposed to different types of channels of LPN’s condominiums with statistical significance Regarding the marketing mix factors which affected the respondents’ purchasing decision it was found that locations had the highest purchasing decision effect where they paid attention to the trends of land price and future development in the area as well as the location of the project being in the important spot of the city. Morever the respondents also gave importance to the product designs and product warrantee which affected their purchasing decisions the most. The price also had effects on the purchasing decision where the respondents gave importance to the length of installment payment as well as the banks’ loan interest while the respondents paid the least attention to the marketing promotions. It was found that buyers of different types of condominiums namely Lumpini Suite Lumpini Place Lumpini Park Lumpini Ville and Lumpini Center condominiums used the locations as purchasing decision factor of LPN’s condominiums the most except that the buyers of Lumpini Condo Town condominiums used the products as purchasing decision factor. Additionally it was found that the respondents had purchasing budget between 1600000 – 2000000 bahts. They needed average work space less than 30 sq.m and decided to purchase the condominiums by themselves. They purchased them as living units nearby their work place where they compared over 3 different projects before they dicided to purchase them.
The attitude of target audience living in bangkok metropolitan area towards corporate social responsibility project through corporate advertising
The main objectives of the research were to study; target audience remembering Corporate Social Responsibility Project through corporate advertising in order to create corporate unique image in the Stock Exchange of Thailand; the perception of target audience on Corporate Social Responsibility Project through corporate advertising and The attitude of target audience towards corporate social responsibility project through corporate advertising in order to create corporate image in the Stock Exchange of Thailand. The corporate advertising was arranged for various areas namely roles and operations personnel and services social and management. Information was distributed through media channels as news and corporate advertising to create corporate image. This quantitative research selected the listed companies in the Stock Exchange of Thailand that conducted corporate social responsibility project as they met the research criteria and engaged 11 corporate advertising media. Data were collected from 400 samples with the application of Taro Yamane and statistic for data analysis included percentage average and Standard Deviation. Statistics used for testing the independent sample were independent t-test F-test to determine the difference with the one-way analysis of variance Chi-square and stepwise multiple regression analysis.