การพัฒนาผลิตภัณฑ์ผ้าทอพื้นเมือง กลุ่มทอผ้าตำบลไผ่หูช้าง อำเภอบางเลน จังหวัดนครปฐม

The objective of the study were to produce 5 prototype products made of native fabric Paihoochang Banglen district Nakhon Pathom Province which were facial tissue boxes hanging hand towels bolster cushions bags and tablecloths and to study the opinion’s customer toward prototype products about styles sizes utilizations and attractiveness on different products. Choosing by the random sampling there are 200 evaluators who were interested in prototype products. The prototypes products were presented in 4 department stores of Nakhon Pathom. The statistic analysis was done by using the computer program. The research found that the most of the evaluator were 31-40 years of age females single and graduated in Bachelor degree level. Their occupations were running private business with over 20001 baht income per month. The purpose for buying products was the presents or souvenirs. The motivation for buying products was the utilizations. The result of customer satisfaction affected phototype products from native fabric weaving showed that the average highest satisfaction in styles of product was the hanging hand towels A which was decorated by jacket style. The satisfaction of sizes of product showed the average highest was the hanging hand towels A which was decorated by jacket style and B which were decorated in scarf style. The satisfaction of utilizations of product showed the average highest was the hanging hand towels A which was decorated by jacket style. The satisfaction of attractiveness of product showed the average highest was the facial tissue boxes A which was decorated by jacket style. The 4 issues satisfaction of products found that all prototypes was the average high the hanging hand towels A which was decorated by jacket style was the average highest .