จำนวน Repository ( 67 )

กรอบแนวคิดรูปแบบความสัมพันธ์เชิงสาเหตุของปัจจัยที่ส่งผลต่อการพัฒนาองค์กรปกครองส่วนท้องถิ่นสู่การเป็นองค์การที่มีขีดสมรรถนะสูงในประเทศไทย
กรอบแนวคิดรูปแบบความสัมพันธ์เชิงสาเหตุของปัจจัยที่ส่งผลต่อการพัฒนาองค์กรปกครองส่วนท้องถิ่นสู่การเป็นองค์การที่มีขีดสมรรถนะสูงในประเทศไทย

This article aims at reviewing literature and supposing the hypotheses that present a conceptual framework of a causal relationship model of factors influencing the development of local administrative organizations into high performance organizations in Thailand. From the literature reviews some important points to be tested were found as follows: 1. The compositions of local administrative organizations development into high performance organizations consisted of 6 factors: 1) Total Management Quality; 2) Openness and Action Orientation; 3) Long-term Orientation; 4) Local Innovation Continuous Improvement and Renewal; 5) Quality of Human Resource Management System and 6) Readiness for Change of local Personnel. 2. The causal relationship model of factors influencing the development of local administrative organizations into high performance organizations are as follows: 1) Transformational leadership has a positive direct effect on high performance local administrative organizations; 2) Organizational culture has a positive direct effect on high performance local administrative organizations; 3) Organizational structure and design have a positive direct effect on high performance local administrative organizations and 4) Transformational leadership has a positive indirect effect on high performance local administrative organizations through organizational culture and organizational structure and design. This framework can be used to study and test against empirical data.

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การศึกษาความสัมพันธ์ระหว่างการดำเนินชีวิตกับรูปแบบการตลาดกิจกรรมของผู้สูงอายุในกรุงเทพมหานคร
การศึกษาความสัมพันธ์ระหว่างการดำเนินชีวิตกับรูปแบบการตลาดกิจกรรมของผู้สูงอายุในกรุงเทพมหานคร

The study on relationship between lifestyle patterns and event marketing models of the elderly’s activity in Bangkok was aimed to explore the lifestyle patterns of the elderly marketing model of the elderly and the relationship between the lifestyle and the marketing model of the elderly’ activity in Bangkok Metropolis. The statistics used in the data analysis were descriptive statistics including mean percentage and Standard deviation Inferential statistics and multiple regression analysis. The research tool used to collect data was a questionnaire applied on a group of sample consisting of 200 people selected through non - probability sampling in Lak Si Thung Song Hong District Bangkok. Results of the study regarding personal factors of the elderly revealed that most of them were married males aged 60-70 years old without bachelors degrees earning average monthly income 5000-10000 baht mainly from their work savings and currently unemployed. The results of the study of the elderly’s lifestyles of the sample group showed that they mostly participated in social activities exercises hobbies and tourism activities respectively. The results of the event marketing model of the elderly also revealed that the sample needed marketing mix and most activities were to be more personal. Moreover the promotion should be made on the location marketing process cost and activities respectively. The hypothesis testing revealed that the lifestyles social activities and tourism activities were related to the event marketing of the elderly in Bangkok.

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โครงการออกแบบพื้นที่เรียนรู้ธรรมชาติป่าไม้ดอยอินทรนนท์ ในการณีศึกษาความสัมพันธ์ระหว่างพฤติกรรมการเรียนรู้และกายภาพ ดอยอินทนนท์ อ.จอมทอง จ.เชียงใหม่
โครงการออกแบบพื้นที่เรียนรู้ธรรมชาติป่าไม้ดอยอินทรนนท์ ในการณีศึกษาความสัมพันธ์ระหว่างพฤติกรรมการเรียนรู้และกายภาพ ดอยอินทนนท์ อ.จอมทอง จ.เชียงใหม่

Doi Inthanon Forest Nature Learning Area. Case study on relationship between learning and physical behavior of Doi Inthanon is a project that creates experimental architecture caused by finding a balance between learning behavior and the needs of the context to be consistent with the physical forest education on. Doi Inthanon in each area Which Doi Inthanon has a learning area that varies according to the overlapping of different nature in many forms according to the study area A. The first form is an open area in the community area. B. The second form is a semi-overlapping natural area. C. The third form is the natural overlap area. There is a form of usage based on the freedom of the user. Therefore the purpose of the project is education. To find ways and tools to design and create a space to connect users with nature Including being a learning area for those who are interested Using architecture as a link to learning relationships In order to be appropriate for the behavior of the physical user with the aim of studying this thesis topic as a case study In creating experimental architecture in each area of Doi Inthanon By using learning behavior of users in each area to study and experiment to form images To meet the needs of the area The interaction and consistency between the architecture people way of life and context

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ความสัมพันธ์ระหว่างเชาวน์จิตอัจฉริยะกับศักยภาพของผู้ประกอบวิชาชีพบัญชีไทย
ความสัมพันธ์ระหว่างเชาวน์จิตอัจฉริยะกับศักยภาพของผู้ประกอบวิชาชีพบัญชีไทย

The purpose of this research is to study the relationship between spiritual intelligence and competencies of Thai professional accountants. Questionnaires were collected from 401 Thai professional accountants who attended the training with the Federation of Accounting Professions under the Royal Patronage of His Majesty the King. This research used partial least squares structural equation modeling (PLS-SEM) to study the relationship between spiritual intelligence and competencies of Thai professional accountants through the mediating variables including role of work-life balance work stress self-efficacy and job satisfaction. The results showed that spiritual intelligence has a positive relationship in statistical significant with competencies of Thai professional accountants which can be explained by the role of self-efficacy and job satisfaction. Except for work-life balance and work-stress they are 2 of 4 variables that do not have any positive relationship in statistical significant with spiritual intelligence. Furthermore the results showed that competencies of Thai professional accountants have positive relationship in statistical significant with job performance. This research is the first study that provides empirical evidence about the relationship between spiritual intelligence and competencies of Thai professional accountants. This study helped to confirm previous studies about the relationship between spiritual intelligence and competencies in personnel in the organization again. We will be able to used as a guideline for developing competencies with spiritual intelligence for Thai professional accountants. Furthermore we will obtain new knowledge for educational institutions in Thailand at various levels in opening relevant courses in order to prepare students to be professional accountants in the needs of organizations and ASEAN. They can confidently adjust to be professional accountants in accordance with the standards increase job performance in the era 4.0 with confidence and sustainability.

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การศึกษาส่วนประสมทางการตลาดที่มีความสัมพันธ์ต่อความพึงพอใจของผู้ใช้บริการร้านซักอบรีด กรณีศึกษาผู้ใช้บริการในเขตเทศบาลตำบลเสาธงหิน จังหวัดนนทบุรี
การศึกษาส่วนประสมทางการตลาดที่มีความสัมพันธ์ต่อความพึงพอใจของผู้ใช้บริการร้านซักอบรีด กรณีศึกษาผู้ใช้บริการในเขตเทศบาลตำบลเสาธงหิน จังหวัดนนทบุรี

This research aimed to study impact of demographic factors on laundry service consuming and the relationship between marketing mix and satisfaction of laundry service. Sample group were 384 laundry service customers residing in Sao Thong Hin Sub district Municipality Nonthaburi. A questionnaire was a tool which reliability of Cronbach alpha coefficient showed 0.955 with statistical analysis of Frequency Distribution Percentage Mean Standard Deviation Chi-Square and Pearson Correlation. The results shown that; The customers express their opinions on the scale of high towards every marketing mix including staff places processes prices service quality physical factors of services and marketing promotions respectively. The customers satisfy with overall marketing mix on the scale of very high ranking first the fact that staff were attentive to details. Education levels affect satisfaction level on the topic of inside and outside cleanliness of the shops. And occupation did vary satisfaction on the topic of loss and damaged garments guarantees. The factors of marketing mix including services price places marketing promotions staff processes and physical aspects of services did affect satisfaction on the marketing mix on laundry services.

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