The research objective was to study the market mix factors (7Ps) that affect the decision to use the domestic airline service of Thai passengers at Suvarnabhumi Airport. The population used in the study was Thai passengers that used four domestic airlines at Suvarnabhumi Airport namely Thai Airways Thai Smile Airways Bangkok Airways and Vietjet Airlines. The sample number was 100 passengers per airline or a total of 400 people. The statistics used in the data analysis were percentage mean standard deviation mean difference analysis (One-way ANOVA) and multiple regression analysis. The study results found that most of the passengers who used domestic airlines focused on the overall marketing mix factor (7Ps) at Very Important level. That affected the overall decision to choose the domestic airline service at Very Important level. The hypothesis testing revealed that the different demographic factors in terms of gender age status educational level and average monthly income affected the selection of domestic airlines differently. Marketing mix factors (7Ps) on products physical evidence and process affected the selection of domestic airlines at a statistically significant level of 0.05.

The objectives of this study were 1 ) to investigate the marketing mix factors influencing sukiyaki consumption among the elderly in Bangkok 2) to explore the consumer behavior of the elderly in sukiyaki consumption and 3 ) to study the relationship between marketing mix factors and the behavior of the elderly in sukiyaki consumption in Bangkok. The sample was 400 elderly people aged 6 0 years and over who living in Bangkok and consumed sukiyaki as food. A questionnaire was used as a research instrument. Statistics used in data analysis were frequency percentage mean standard deviation and hypothesis testing using Chi-Square. The results found that 1) overall opinion of the sample group was at a high level in terms of opinion on service staffs distribution channels product price service process and physical environment except for marketing promotion there was at moderate opinion. 2) In terms of sukiyaki consumption behavior the most popular ingredients in sukiyaki were fresh vegetables meat and meat products noodles and starchy foods eggs and mushrooms. The sample group liked to consume in sukiyaki restaurants. The reasons for sukiyaki consumption were the taste quality freshness various menus and the price of the food was reasonable with the quantity and quality. The frequency of consuming sukiyaki was less than once a month followed by once a month. The average food cost was between 201-300 bath per person. Most sukiyaki consumption time was on weekends between 13.01-16.00. Most of the consumption consisted of family members and the number of people eating was 4 or more. 3) Marketing mix factors included product factors price distribution channels marketing promotion service staffs service process and the physical environment found to be related to Suki food consumption behavior in terms of the reason for consumption the frequencies used in food consumption per month the average consumption cost per time per person and the time spent in food intake with statistical significance at the .05 level.

The objective of this research is to study the relationship between the quality of accounting data knowledge and understanding of accounting information business organization feature and the decision-making efficiency of executives in small and medium-sized businesses in the metropolitan area. The demographic group is the management of 351 companies. The data is analyzed using descriptive statistics such as frequency percentage mean and standard deviation and inferential statistics such as pearson’s Correlation Coefficient and multiple Regression. The results showed that the administrators had a high level of knowledge and understanding of accounting information and the quality of accounting data the characteristics of business organizations and the overall decision-making efficiency of the executives at a very good level. In the multiple regression analysis between cognitive information quality of account data and business organization feature to the efficiency of the executive decision making in general (Y) the regression equation was statistically significant at the level of 0.01

The objectives of this research are 1) to study the behavior of buying fresh food through an online application under the new norms.2) To study the importance of fresh food quality influencing the food purchasing decision-making process through an online application under the new norms.3) To compare personal factors and decisionmaking processes to buy fresh food through online application under the new norms.4) To study the relationship between the quality factors of fresh food and the process of making decisions in food purchasing through an online application under the new norms. This research is a quantitative research. The sample group of 400 people are Thai consumers who have used an online application to order fresh food at least once. The questionnaire was used as a tool for data collection. The statistics used for data analysis were frequency percentage mean standard deviation t-Test and F-Test fromone-way analysis of variance and the Pearson correlation coefficient. The findings of this study shown that almost of participants who use the online application are female age between 22-38 which have income 15001-20000 Thai Bahtper month work as employee in private company and all are single. Most of them are living with their families including 3-4 family members. In terms of participants’ behavior they know Tesco Lotuss online application for ordering fresh food the most however mostly ordered the fresh food through Tops #1 Food&Grocery. Participants know the information on how to order food from social media and usually ordered pork. Normally they decided to buy their own and often choose to buy on Saturday from 10.01 - 12.00 and have an average cost of 501 baht or more. The importance of fresh food quality influencing online shopping app decisionmaking under the new norms. Overall opinions and aspects were found to be at the highest level in all aspects. And decisions affecting fresh food choices through online applications under the new norms overall opinion found that the decision was made at the highest level. The highest level of decision making was found in 4 factors and only 1 factor is at the high level. The results of a comparison of consumer decisionmaking processes towards purchasing fresh food through an online application under the new norms the classification according to demographic characteristics were found that gender age average monthly income status and number of family members all the aspects were found to have a statistically significant difference in the decisionmaking process at the 0.05 level. And the analysis of the relationship between fresh food quality and the process of making a decision on choosing fresh food through an online application under the new norms overall aspects were found at moderate level and correlate in the same direction. When considering each aspect it was found that there was a moderate relationship. It also found that the relationship was in the same direction in 3 factors: physical quality sensory quality and safety for consumption.

The special project on Transformative Tray with Pedestal from Tinted Glass Design by Lego Technique has the objectives to study the design and procedure of the transformative tray with pedestal from tinted glass design by lego technique and to investigate the satisfaction of the target group towards the transformative tray with pedestal from tinted glass design by lego technique. The researchers conducted the study and collected the data related to a sketch design of the transformative tray with pedestal from tinted glass design by lego technique which can be modified into 3 ways a rice funnel tray a holy-water bowl tray and monks alms bowl tray. 5 experts will consider the structure of three trays and choose the lotus petal pattern a tray and the color of the lotus petals that the experts like and it must be most suitable. They also give a suggestion to design the transformative tray with pedestal from tinted glass design by lego technique. After that the suggestions were used to survey the satisfaction of the target groups 25 students from Home Economics Business Administration Faculty of Home Economics Technology Rajamangala University of Technology Phra Nakhon and 25 public people in 5 aspects a product materials utility price and distribution area. Then bring the data into the analysis by using frequency percentage and mean. The result of the analysis shows as follows. From the design and procedure of the transformative tray with pedestal from tinted glass design by lego technique it was found that most experts agree that all three tray are suitable size and proportions for the transformative tray with pedestal from tinted glass design by lego technique. A wooden tray should be used because the lotus petals are plump and delicate. Because the wood tray is strong and the tray should be embedded with glass for a match the colors should be contrasting colors to make the pattern stand out. There should not have additional decoration because the work is outstanding with the pattern of tinted glass. Suggestions for delicate work should be planned and should have a smooth glazing. Satisfaction of the target groups towards the transformative tray with pedestalfrom tinted glass design by lego technique: Satisfaction of 25 students from Home Economics Business Administration Faculty of Home Economics Technology Rajamangala University of Technology Phra Nakhon shows that the respondents were satisfied in the product with the neatness and the beauty of the products with an average of 4.48 at the highest level. Regarding the materials respondents were satisfied with the suitability of the materials used and the strength and durability of materials having an average of 4.48 at the highest level. Regarding the utility respondents were satisfied to use a product as a sacrifice item and as a learning media having the average of 4.56 at the highest level. Regarding the price the respondents were satisfied with the price of 10750 baht with an average of 4.32 at the highest level. Regarding of distribution the respondents were Satisfied in the Buddhist alms shop having an average of 4.60 at the highest level. Satisfaction of 25 public people shows that the respondents were satisfied in the product with the neatness and the beauty of the products with an average of 4.36 at the highest level. Regarding the materials respondents were satisfied with the suitability of the materials used having an average of 4.40 at the highest level. Regarding the utility respondents were satisfied to use a product as a sacrifice item having the average of 4.40 at the highest level. Regarding the price the respondents were satisfied with the price of 12300 baht with an average of 4.24 at the highest level. Regarding of distribution the respondents were Satisfied in the online shop having an average of 4.08 at the highest level.