This research aims to study the important factors that affect the decision making in the manufacturing process development of industrial factories according to the Industry 4.0 concept and to create decision models. The model developed from applying Analytic Hierarchy Process (AHP) to this group of experts focuses on the most strategy and organization factors accounted for 28.3 percent followed by the smart factory accounted for 17.8 percent smart products accounted for 16.3 percent smart operations accounted for 13.1 percent employees accounted for 12.5 percent and the data-driven services accounted for 11.9 percent by the model test results with 3 factories. In conclusion this model can decide the way to improve the production process of industrial plants according to the Industry 4.0 concept that is suitable for the context and limitations of each industrial plant can be used for all types of industrial plants and will directly benefit the decision makers of industrial plants to improve the production process and develop into smart factory based on the Industry 4.0 concept.

The purposes of this research were : 1) to The decision to buy food from the delivery business of Phranakhon Rajabhat University students 2) to study the marketing mix factors used to decide on the purchase of food from the delivery business of Phranakhon Rajabhat University students Phuket Province 3) to ddetermine the relationship between demographic characteristics and food purchasing decision behavior of the students of Phranakhon Rajabhat University and 4) to Determining the relationship between marketing mix and decision-making behavior of food business students in Phra Nakhon Rajabhat University. Samples were students who are studying at the first year of undergraduate level of Phranakhon Rajabhat University students and have bought 400 types of delivery. The instruments used is the statistical questionnaire used in data analysis include frequency value percentage value mean value standard deviation value and Pearson Chi-square. Statistical analysis using computer program. The results showed that: 1) most of the students decided to buy food from KFC. The average cost per session is about 301-400 Baht which will be bought after 7:00 pm on Saturdays and Sundays. To eat with friends the person who influenced the decision to order food is the student who knows about the promotion of food delivery from the Internet. And why decide to buy food delivery. Because the promotion. Or have a promotion 2) the students opinions on the marketing mix used in the decision to buy food from the overall delivery business. Very high when considering each item in descending order the most significant aspect was the distribution channel followed by the product price. And the least is marketing 3) the relationship between demographic characteristics is the gender of the students. And accommodation the decision to buy food from the delivery business of Phranakhon Rajabhat University students was found to be related and 4) the relationship between marketing mix factors: product price distribution channel and promotion. Relationships with decision-making behavior of food business students in Phra Nakhon Rajabhat University statistically significant at the .05 level.

The purposes of this research were to: 1) study the factors effecting parents’ decision in enrolling their children in private kindergartens in Yannawa District 2) compare the decision factors for parents to enroll their children in private kindergartens in Yannawa District classified by sex age education income and number of children enrolling in schools. The sample consisted of 335 parents by simple random sampling method. The research instrument was a five-scale rating questionnaire with .95 reliability. The data were statistically analyzed by percentage mean and standard deviation. The mean differences were tested by t-test and Analysis of Variance in case of significant difference Scheffé method was used to test pair-difference. The research revealed that: 1) the factors effecting parents’ decision in enrolling their children in private kindergartens in Yannawa District were teacher role academic management experience and learning activity management school fame and tuition fee; 2) the comparison of parents deciding factors to enroll their children in private kindergartens in Yannawa District classified by sex age education income and number of children enrolling in schools as a whole and by aspects were not different of .05 level of significance.

The objectives of this research were: 1) to study the three factors; namely school factors personnel factors and values of parents which were related to the decision making of the parents on sending their children to study at the small secondary schools and 2) to study the capability of the three factors in significantly predicting the decision making of the parents on sending their children to small secondary schools. The sample group in this study were 320 parents of students studying in the small secondary schools under the supervision of the Educational Service Office Area 6. The questionnaire was used as the research tool. The information and data were analyzed and presented in terms of percentage mean standard deviation Pearson’s Product Moment Correlation Coefficient and Stepwise Multiple Regression. The findings indicated that: 1) the school factors personnel factors and parents were positively related to the decision making of parents on sending their children to studying in the small secondary schools at the significance level of .01 2) the school factors personnel factors and parents were able to significantly predict the decision making of the parents on sending their children to studying in the small secondary schools.

This research is study on influences effect of decision to use PromptPay system of Thai commercial banks. The purpose of the research is as follows. Study the confidence that effect of the choice of financial transaction services through PromptPay system. Study the marketing mix factors that effect of the decision to use financial services through PromptPay system. This research is to collect data from customer of Thai commercial banks. Thai commercial banks are as follows. Bangkok Bank Public Company Limited. Krung Thai Bank Public Company Limited. The Siam Commercial Bank Public Company Limited. Kasikorn Bank Public Company Limited. and Bank of Ayudhya Public Company Limited. The results showed that most respondents had the following: They are female. They are between 31 and 40 years old. They are single. They graduated bachelor. They are studying at the undergraduate level. They are students. They earn less than 15000 baht per month. Frequency of financial transactions is 1 time per month. They used to transfer money through mobile applications. The reason for using the mobile banking is quick and easy. and Reduce the loss of money and the cost of banking transactions are the factors that affect the choice of use PromptPay system.