The purposes of the research were 1) to study the demographic are relationship to image of Suan Sunandha Rajabhat University (SSRU) 2) to study the perceptions of public relations is related to corporate image of SSRU 3) to study the relationship of perceived public relations strategies with the SSRU’s image in all dimensions. This quantitative research collected 400 samples of people in Bangkok chosen through multi-level sampling. Data were collected using a. questionnaire and analyzed using percentage mean standard deviation and MANCOVA The results showed that: 1) Most respondents were female aging between 15 and 26 years old holding senior high school being student having average monthly income unless 5000 Baht and not relationship with SSRU staff 2) Gender differences do not result in the recognition of different image to a statistically significant degree (p< .05) while age education salary and relationship with SSRU staff result in the recognition of different image. 3) The samples are perceived image of the SSRU in total is moderate (xˉ = 3.30). Media above the line in category social media has the most image recognition while media below the line in category personal media has the most image recognition. 4) The relations of media above the line and media below the line were a positive correlation to a statistically significant degree (p< .05).

The objective of this study was to investigate factors related to budgeting in 2014 fiscal year: a case study of OTEPC. The samples were chief executive officers heads of the departments and 80 officers who were responsible for the project. A questionnaire was administered as the research instrument to collect data which were analyzed by percentage and Pearsons correlation. The findings were as follows: (1) In terms of personal factors it was found that most of them were female who were above 51 years old. They had master degrees and were in charge of heading the team as well as being the team staff with lower than six years experiences in handling budgeting tasks and had 30001 – 40000 baht salaries. (2) The relationship between handling budgeting study of OTEPC projects processes activities and achievements were in high level especially when the chief executive officers work agreed with the governmental policies followed by their legal exercises in relation with their decision making and officials’ participation which connected to those decisions. The government policies and its law exercise demonstrated low relationship as well as the governmental law exercise and the officials’ participation respectively.

The objectives of the research were (1) to study perception of Integrated Marketing Communication (IMC) of Air Force Clubs (2) to study aspect of fans to Air Force Club’s image (3) to compare demographic characteristics with Air Force Club’s image and to study correlation of IMC of Air Force Club’s image with Air Force Club’s image. The data were collected by using questionnaire sampling from 400 members who were fans of Air Force Club. Data analysis employed frequency percentage arithmetic mean (􀝔􀒧) and standard deviation (S.D.) statistics used for hypothesis testing include t-test one-way analysis of variance and Pearson Product Moment Correlation Coefficient. The study presented the following results:Demographic Fans’Air Force Club were males (78.50%) ages between 25-34 (42.00%) government/stage enterprises occupation (42.75%) average monthly income between 20001-30000 baht (33.00%) marital status (48.30%) and lower than bachelor degree (82.50%) Demographic Air Force Club Fans from the middle class get news updates about the league from IMC social media television broadcast and radio reports. The fans are generally concerned about the league’s game results club’s news and information league’s schedule and result of drawing lots. Demographic Air Force Club Fans play a big role in bringing the image of Air Force Club in high level. The hypothesis testing showed that different occupation average monthly income and marital status of fans’ Air Force Clubhad statistically significant differences at the level of .05 on Air Force Club’s image. On the contrary difference in gender age education had no statistical significance for their Air Force Club’s image. The IMC of Air Force Club showed correlation with Air Force Club’s imageatstatistical significance .05that was three channelsincluding television broadcastingmedia radio broadcasting media and printed media.

The processes of rough rice milling for increase head rice yield are depending on several factors. The paddy rigidities are the one of these is effect to head rice yield. In the past research papers were showed that the qualities of milling were measuring from head rice yield and rigidities of rough rice were rerated to head rice yields. In this research aim to test the rigidities of the white rice with the bending test and showing the relation between white rice rigidities and head rice yield. The PTT1 RD41 RD31 and RD49 rice varieties were used in the experiment. The result showed that the high relation between the brown rice yield and head rice yield with determination coefficient was 0.81and the brown rice yield was heavy weight more than the head rice yield about 20%. The determination coefficient between the white rice rigidities and head rice yield was 0.16 showed that the less relation.

The objectives of this research were: 1) to study psycho-social factors related to effective teaching behavior of the lectures at Faculty of Business Administration Rajamangala university of Technology Bangkok metropolitan 2) to study social characteristics and psychological characteristics that could predict effective teaching behavior of the lectures in overall and small groups at Faculty of Business Administration Rajamangala university of Technology Bangkok metropolitan 3) to study the interaction between social characteristics and psychological characteristics affecting to effective teaching behavior of the lectures at Faculty of Business Administration Rajamangala university of Technology Bangkok metropolitan. The sample used in this study consisted of 252 lectures at Faculty of Business Administration Rajamangala university of Technology Bangkok metropolitan. There were three independent variables. One was social support and the other two were innovation acceptance and attitude towards effective teaching behavior. The dependent variable was effective teaching behavior. Statistical analysis stepwise multiple regressions Two –Way ANOVA were applied to analyze lecturers in both overall and small groups according to their biosocial factors. The results of the study are as follows. 1. Three major variables to predict the lecturers’ effective teaching behavior are variables from social characteristics and psychological characteristics. In the overall group the percentage of the predictability score is 54.40. In smaller groups the percentage of the predictability score ranges from 44.60 to 62.90. The highest score is predicted by attitude towards effective teaching innovation acceptance and social support in Rajamangala university of Technology Ratanakosin. 2. The analysis from Two –Way ANOVA shows that the lecturers who highly accepted innovation and received high social support showed highly effective teaching. However the factors of innovation acceptance as well as social support had no interaction with the lecturers’ effective teaching behavior. When looking into each independent variable it was found that the score of effective teaching behavior varied according to the innovation acceptance in overall group and smaller groups which were classified into groups of male lecturers female lecturers inexperienced lecturers experienced lecturers higher-than-bachelors degree lecturers single lecturers married lecturers and lecturers from four centers of Rajamangala university of Technology. It was also found that the score of social support varied in both overall group and smaller groups of male lecturers female lecturers younger lecturers senior lecturers experienced lecturers higher-than-bachelors degree lecturers and married lecturers. In case of lectures having attitude of effective teaching behavior and being socially supported when looking into each of the independent variables and there was no interaction between them. The score of effective teaching behavior varied in accordance with attitude of effective teaching behavior in groups of male lecturers female lecturers younger lecturers senior lecturers inexperienced lecturers experienced lecturers lecturers with higher than bachelors degree married lecturers groups of lectures from Rajamangala university of Technology Phra Nakhon Rajamangala university of Technology Ratanakosin Rajamangala University of Technology Krungthep. Finally the variations which are resulted from social support in groups of male lecturers female lecturers younger lecturers inexperienced lecturers experienced lecturers lecturers with higher than bachelors degree married lecturers groups of lectures from Rajamangala university of Technology Ratanakosin and Rajamangala University of Technology Rajamangala University of Technology Tawan-ok.