This research aims for 1) study reassess marketing plan that related to industrial analysis factors of local wisdom in Thai SMEs herbal cosmetics in elderly market 2) study reassess marketing plan that related to factors of strategic planning in Thai SMEs local- wisdom herbal cosmetics in elderly market 3) analyzed reassess marketing plan that effect to factors of marketing analysis and Thai SMEs local- wisdom herbal cosmetics in elderly market. Samples were drawn from population within Bangkok calculated followed Taro Yamane (1967) steps with results of 402 samplings out of 10014705 elderly population data gathering using survey technique. The research tools are questionnaires; data collected and analyzed using SPSS the results are in frequency percentage mean standard deviation distribution and perform analyzing by SPSS using MANOVA method. The results are: Independence variables that effect to dependence variables are the relationship of industrial analysis has related to competitive analysis in high range industrial analysis has related to strategic planning in high range industrial analysis has related to reassess marketing plan in high range competitive analysis has related to company analysis in very low range company analysis has related to reassess marketing plan in low range company analysis has related to strategic plan in low moderate range and company analysis has related to reassess marketing plan in low range.

งานวิจัยเรื่องความสัมพันธ์เชิงสาเหตุของรูปแบบภาวะผู้นำและความฉลาดทางสังคมที่มีอิทธิพลต่อรูปแบบ การจัดการความขัดแย้งของผู้บริหารบริาทที่จดทะเบียนในตลาดหลักทรัพย์แห่งประเทศไทย มีตถุประสงค์ของการวิจัยคือ 1) เพื่อพัฒนาโมเดลความสัมพันธ์เชิงสาเหตุของรูปแบบภาวะผู้นำแห่งการเปลี่ยนแปลงและความฉลาดทางอารมณ์ที่มีอิทธิพลต่อรูปแบบการจัดการความขัดแย้งของผู้บริหารบริษัทที่จดทะเบียน ในตลาดหลักทรัพย์แห่งประเทศไทย และ 2) เพื่อตรวจสอบความสอดคล้องของโมเดลที่พัฒนาขึ้นกับข้อมูลเชิงประจักษ์ ผลการวิจัยพบว่า โมเดลความสัมพันธ์เชิงสาเหตุของรูปแบบภาวะผู้นำแห่งการเปลี่ยนแปลงและความฉลาดทางอารมณ์ที่มีอิทธิพลต่อรูปแบบการจัดการความขัดแย้งของผู้บริหารบริษัทที่จดทะเบียนในตลาดหลักทรัพย์แห่งประเทศไทยไม่มีความสอดคล้องกับข้อมูลเชิงประจักษ์ อย่างไรก็ตามผลการวิจัยพบว่า รูปแบบภาวะผู้นำแห่งการเปลี่ยนแปลงมีอิทธิพลทางตรงเชิงบวกต่อความฉลาด ทางสังคมและรูปแบบการจัดการความขัดแย้ง รูปแบบภาวะผู้นำแห่งการเปลี่ยนแปลงมีอิทธิพลทางอ้อมเชิงบวกต่อรูปแบบการจัดการความขัดแย้งผ่านความฉลาดทางสังคม และความฉลาดทางสังคมมีอิทธิพลทางตรงเชิงบวกต่อรูปแบบการจัดการความขัดแย้ง

This objective research to study the possibility of used properties pozzolan material for concrete cement the ternary blend by fly ash metakaolin and silica powder by replacement cement partially on the strength for Flexural and impact by replace Portland cement. Consideration of concrete by varying the ratio there are three values are (w/d) of 0.38 0.55 and 0.8 follow on standards ACI 211.1-91 and variable amounts of replacement cement some. The ternary blend of the fly ash metakaolin and silica powder of percentage 0 15 20 and 25 and by weight of cement. and the control specimens (w/b) without contain fly ash kaolin and silica powder the slump test in the range of 3-5 cm and the use super plasticizer to control the slump test of concrete. By casting specimens of cylindrical diameter 10x20 cm cube 10x10x10 cm and the beam size 10x10x35 cm after curing 28 days and test compressive tensile and flexural strength of concrete all specimens The results showed that The increase will help improve the quality of the concrete physical properties 35 percent up on the cement with clay 15 percent will have the strength to most of the compression is reduced. The increased of compressive and Tension strength as the percentage decrease when replacing cement with fly ash 35 percent up on replacing cement with clay to pull the maximum percentage of 10 bending when replacing cement with clay at a ratio of 10 percent is paid bending. The maximum value of fly ash the flexural increased replace cement in the ratio of 50 per cent are increased the concrete with the most and the last place of cement. As a result of the porosity of the concrete with lower amounts of tightness concrete has increased. Fuzzy logic model is presented for predicting the strength for Flexural and impact by replace Portland cement. The result of the study from experimental case the graph of membership function are present (low medium and high). The results showed that the model Fuzzy Logic. Can be used fuzzy logics to predict as well

The topic of this research is the study of the changes of tourism maket in Thailand that has an effect on the tourists behavior. The problem concerns the decision making of tourists the information accessibility and the attitude of tourists the expectation and the satisfaction concerning Medical tourism. This qualitative research explained the tourists attitude and the creation of competitive advantage from customers perspectives as tourist in the medical tourism business. In the depth-interview of tourists the decision making process the expectation and satisfaction of customers in medical tourism were explained and measured based on the understanding of customer and the pre/post experience of the medical tourism service. The objectives of this research were to create the service repurchasing Internet information sharing and the media accessibility for tourists and perspective who would like to travel in Thailand and other related topics concerning medical tourism in Thailand. In conclusion the group of author argues that the information accessibility in this medical tourism to local and global tourists are limited and the business owners and others should play important role to effectively present the idea and concept of the medical tourism to the prospects and the existing customers in order to generate more income and gain more distribution channels. Finally the group of author identify the creation of the competitive advantage of medical tourism by reacting to the customers requests and requirements and also the information providing and accessibility throughout the media channels. Moreover creating the brand image and cooperating with government for the medical tourism theme under the government support in thecurrent national development plan would make substantially different from the existing situation for all of the players in this market.

sustainability; case study of an anonymous revenue office in Bangkok Region by using In-depth interview technique participative observation and open-ended questionnaire. The participants in the interview process consists of management superintendents and operators totaling 22 persons. The results show that there is a harmonization in each operational level of the organization and comply with the three objectives of risk management under COSO approach. However there is a lack of a measurement of successful level Evaluation to strategic planning and clear hedging guidelines under COSO - ERM in order to build concrete sustainability for the organization. In this study the author has proposed conceptual framework about factors affecting the effectiveness of risk management for organization sustainability to be tested in the future.