จำนวน Repository ( 1852 )

ความสัมพันธ์ระหว่างความสามารถในการทากาไรกับดัชนีราคาหลักทรัพย์และเงินปันผล บริษัทที่จดทะเบียนในตลาดหลักทรัพย์ เอม็ เอ ไอ
ความสัมพันธ์ระหว่างความสามารถในการทากาไรกับดัชนีราคาหลักทรัพย์และเงินปันผล บริษัทที่จดทะเบียนในตลาดหลักทรัพย์ เอม็ เอ ไอ

This research aims to study the relationship between profitability including gross margin operating margin net profit margin Return on Total Assets and Return on Equity and the SET index and dividends. The information is collected from the listed companies on the Market for Alternative Investment (MAI). The data comes from the financial statements and the annual reports of 28 companies with profit with no consecutive loss for more than 3 years and a top-five maximum registered capital of each business category during 2013 – 2017 with the accounting circle starting from 1 January – 31 December of each year. The statistics used for data analysis are descriptive statistical analysis. The secondary data is analyzed in the form of arithmetic mean (Mean) Maximum Minimum and Standard Deviation to describe the characteristics of the Pearsons Correlation Coefficient Sample Analysis. The ratio that represents each group is then analyzed by Multiple Regression Analysis to find the relation with the stock price index and dividends. The results show that profitability including the profit margin Return on Total Assets and Return on Equity has the relationship with stock price index and dividend at 99% confidence level.

2563
การประเมินผลสัมฤทธิ์ของนักบัญชีที่เข้ารับการอบรมเพื่อพัฒนาความรู้ทางบัญชี ในเขตกรุงเทพมหานคร
การประเมินผลสัมฤทธิ์ของนักบัญชีที่เข้ารับการอบรมเพื่อพัฒนาความรู้ทางบัญชี ในเขตกรุงเทพมหานคร

This research aims to study the achievement evaluation of CPD program for accountants as required the Department of Business Development. The data were collected from a sample of 200 accountants in Bangkok area who registered with the Federation of Accounting Professions using questionnaire and individual interview. The statistics used for data analysis were Percentage Mean and Standard Deviation. The research found that the respondents were mostly female half of them were 31-40 years old and over 20 years of working experiences and completed a bachelors degree in accounting mostly married status and average salary was 20001-30000 baht per month thus higher than the minimum standard (15000 baht per month). The respondents was rated to be most appropriate as a whole including Lecturer Training Method and Training Curriculum (4.28 points average). In addition the achievement was at a high level (3.84 points average). The curriculum was utilized at the moderate level (3.33 points average). Finally the knowledge utilization was utilized namely in practice 79.50 percent the knowledge transfer to the colleagues 11 percent and the others 5.00 percent and unutilized 4.50 percent.

2563
กลยุทธ์การให้บริการที่พักแบบสัมผัสวัฒนธรรม (Homestay) เพื่อเข้าสู่มาตรฐานโฮมสเตย์ไทย : กรณีศึกษาโฮมสเตย์นาขุนแสน อาเภอสวนผึ้ง จังหวัดราชบุรี
กลยุทธ์การให้บริการที่พักแบบสัมผัสวัฒนธรรม (Homestay) เพื่อเข้าสู่มาตรฐานโฮมสเตย์ไทย : กรณีศึกษาโฮมสเตย์นาขุนแสน อาเภอสวนผึ้ง จังหวัดราชบุรี

The purposes of this research are to study the success rate of reaching homestay service standards of Ban na Khun Saen homestay then compare with other Thai standard homestays and suggest the strategies for providing the cultural services to make Ban na Khun Saen homestay to reach Thai homestay standards. The research performed qualitative research from 27 sampling population and 14 supporters who provide homestay service throughout the country from the department of tourism Ministry of Tourism and Sports. The researcher used questionnaire as an instrument to obtain quantitative information as well as a focus group interview and in-depth interview to obtain qualitative information then processed those information with statistical software package to analyze the percentage frequency distribution mean and ranking The statistical analysis found 13 strategies consisting of 58 indicators and compare to actual of Ban na Khun Saen homestay service as follows Strategic services of Ban na Khun Saen is in the suitable level The research found the there are 8 strategies which are A. Homestay service strategy consisting of (A1) location and readiness of homestay. B Food and beverage service strategy C. Strategic planning for safety service D. Hospitality Strategy for service providers which are cultivate the core value of service-mined hospitality consisting of (D2) In light of Hospitalities greetings and readiness of customers to join homestay activities. E. Strategy for travel advisory services. F. Strategy in natural resources and environmental services. G. Strategy in cultural services. G. Strategy in cultural services. H. Strategy for providing quality service and product value. I. Strategy in managing homestay services that could be categorized into (I1) Management. (I2) Services The poor level and needed to improve from the research has found that there and 3 strategies which are D. Hospitality Strategy for service provider consisting of (D1) Instilling values Have faith in service I. Strategy in managing homestay services that could be categorized into (I1) Management (I2) Services. The crisis situation which are 2 strategies which are A. Strategy in homestay service (A1) Location and readiness of homestay. J. Strategy for information services. Service strategies to Compile with Thailand Homestay Standards : A Case Study of Na Khun Sean Homestay in Suan Phueng Ratchaburi Province uses methodology indicated by the result of 13 strategies and 58 indicators to “reserved”or “maintaining” and “develop” or “improve” for the better result and eliminating crisis.”

2563
การศึกษาความพร้อมด้านการผลิตบัณฑิต ของคณะบริหารธุรกิจ มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร เพื่อรองรับการก้าวเข้าสู่ประเทศไทย 4.0
การศึกษาความพร้อมด้านการผลิตบัณฑิต ของคณะบริหารธุรกิจ มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร เพื่อรองรับการก้าวเข้าสู่ประเทศไทย 4.0

This research aims to study the readiness of graduates to match the labor market and the development of graduates to adapt and develop themselves to meet the policy of Thailand 4.0 by quantitative study. The quantitative method was used by the Faculty of Business Administration. Establishment A total of 20 establishments. The statistics used for data analysis were Frequency Percentage Mean. The research found that the surveyed enterprises were divided into private government and state enterprises. There are 7 government agencies 33.3% 11 enterprises 52.4% and 14.3% of state enterprises. There are 61.90476 and the duration of the establishment is 0-11 years. The availability of students for cooperative education is 3.4762 at the moderate level. The average score of 3.5218 was moderate. The overall composition of computer languages and programs is also the current popular SQL and Photoshop languages of the establishments. Findings from research on the readiness of graduate production. Of the Faculty of Business Administration Rajamangala University of Technology Phra Nakhon to support the move to Thailand 4.0 the current technology has changed dramatically. The curriculum and the academic development should be in line with the changes. Students should always develop themselves.

2563
กลยุทธ์การตลาดของธุรกิจการตลาดขายตรง ผลิตภัณฑ์สินค้าอุปโภค บริโภคภายใต้การกำกับดูแลของสมาคมขายตรงไทย และสำนักงานคณะกรรมการคุ้มครองผู้บริโภค
กลยุทธ์การตลาดของธุรกิจการตลาดขายตรง ผลิตภัณฑ์สินค้าอุปโภค บริโภคภายใต้การกำกับดูแลของสมาคมขายตรงไทย และสำนักงานคณะกรรมการคุ้มครองผู้บริโภค

This research aims to develop the direct selling business of the consumer products which the objective as follows: 1. To study the marketing operation of the direct selling business of consumer products. 2. To study the relationship between demographic characteristics of the independent distributors and the success in the direct selling business of consumer products. 3. To study the market development factor affecting the direct selling business in Thailand. And 4. To determine the guidelines for marketing development for the direct selling business of consumer products. Population and sample are divided into 2 categories which are 27 executives and 400 independent distributors. The research tool used in this study was five-level rating scale questionnaire and closed-end questionnaire. The statistics used in the data analysis were percentage mean standard deviation and inferential statistics using t-test and F-test to test the difference. The result of the study showed that the direct sales business should be partnered with other companies in order to distribute the products (42.2%) the products should be delivered to consumers through the direct selling distributors (51.3%) internal management is the key to success in direct selling business (44.8%) and the factor to success in the business is the production management (45.3%).

2563