This research has been aimed to study learning organization levels on five learning disciplines at Rajamangala University of Technology Phra Nakhon and individuals factors affecting the five learning disciplines. the samples were 400 Rajamangala University of Technology Phra Nakhon lectures and staff selected by stratified random sampling. Questionnaires were administered to collect data which were statistically analyzed and compared using the percentage standard deviation and hypothesis testing by t-test and One-Way ANOVA. the statistical significance level was set at the 0.05 The result of the study indicated that the level of the learning organization (five learning disciplines) of Rajamangala University of Technology Phra Nakhon (RMUTP) in the overall as well as the individual aspect was high. the highest aspect was mental models followed by systems thinking and team learning respectively. the hypothesis testing revealed that the personnel working at the organization with different educational levels positions and work tenure did not differ at the significance level of 0.05 in terma of RMUTP learning organiattion (five learning disciplines) Conclusinos from the hypothesis testing yielded that personal factors including work units deucational levels positions and work tenure rejected every hypothesis due to the fact that RMUTP employees no matter differences in terms of work units educational levels job titles or duration of operation were always active to improve their work ability. The research results also suggested that RMUTP personnel always kept on learning improving themselves and tracking down the information and knowledge. they were also able to transfer that through information technology stystem which could be accessed easily via various channels. strong teamwork was also an organizational culture. executives vision had been transferred to the staff members which could be seen form the overall highly-ranked results in every aspect. they commented that the knowledge management center was effective. moreover.every work unit had organized its own work content and stored it on the websites to be easily accessible for other involving units. the universith encouraged the staff by giving rewards to any outstanding units for their best practices as this could signify as a model for other units to apply the knowledge in their respective departments for achieving continuously sustainable learning organization in the future.

The purposes of the study were 1) to study the ethical characteristics of mass communication students in the digital era 2) to study factors influenced to ethical characteristics of mass communication students (MCS) 3) to analyze the confirmatory factor analysis (CFA) of ethical characteristics of MCS based-on Thai qualifications framework for higher education (TQF) 4) to develop and empirically validate the causal model of the factors influenced to ethical characteristics of MCS based-on TQF. The data was collected from 16 experts and 800 simples including mass communication officers and mass communication and communication arts instructors. Data was analyzed by frequency percentage mean standard deviation (S.D.) stepwise multiple regression analysis confirmatory factor analysis and part analysis. The results showed as follows:

The objectives of this research were 1) aims to study about guidelines for Administration of Rajamangala University of Technology Phra Nakhon towards Digital University 2) aims to study about policy recommendation of Administrators for Administration of Rajamangala University of Technology Phra Nakhon towards Digital University 3) aims to study about preparedness for Administration of Rajamangala University of Technology Phra Nakhon towards Digital. The mixed research methodology is used in this research which qualitative research methodology through in-depth interview is primary and quantitative research methodology through questionnaire is a supportive and analysis data by statistical package. The research found that; The Administrators recommend about guidelines for Administration of Rajamangala University of Technology Phra Nakhon towards Digital University as follow.

The objectives of the research were 1) to study the level of Integrated marketing communication social factors and the students’ decision on undergraduate education in Dusit district 2) to compare the demographic characteristics towards the students’ decisionon undergraduate education in Dusit district 3) to investigate the Integrated marketing communication that influenced the students’ decision on undergraduate education in Dusit district and 4) to investigate the social factor that influenced the students’ decision on undergraduate education in Dusit district. A sample was identified by a number of 400 people who are undergraduate students of the universities in Dusit District in year 2558 which are Suan Dusit University Suan Sunandha Rajabhat University and Rajamangala University of Technology Phra Nakhon. Questionnaires were used to collect the data. The statistical methods used to analyze data were frequency percentage mean standard deviation t-test one-way analysis of variance and enter multiple regression analysis. 1) The results indicated the majority of sample group were female students for 68.25 percent. Students lives in Bangkok metropolitan region for 51.75 percent. Parents graduated with Undergraduate degrees for 32.25 percent. Parents run their your own business for 36.50 percent. Family income is 15001 – 30000 baht per month for 47.50 percent. 2) The integrated marketing communication and social factor were prioritized in a high level. The students’ decision on undergraduate education were prioritized in a medium level. 3) Student with different gender domicile educational level of parents occupation of parents and monthly family income showed no differences of students’ decision on undergraduate education in Dusit district. 4) The integrated marketing communication including public relations and direct marketing increased the level of students’ decision on undergraduate education in Dusit district. and 5) The social factor including reference group and family increased the level of students’ decision on undergraduate education in Dusit district