The objectives of this study were 1) to analyze the capability contributing to the competitive advantage 2) to synthesize the key performance indicator from the internal factors 3) to examine the level of competitive capability and 4) to develop the strategy to enhance the capability of competitive advantage in the faculty of Mass Communication Technology Rajamangala University of Technology Phra Nakhon. The samples used in the study included 71 interviewed stakeholders in the university and 400 survey participants. The findings pointed out as follows: (1) the strategy t enhance the competitive advantage were defined in five aspects: curriculum educational management personnel learning environment and image and alumni association (2) the level of competitive advantage was rated high in the following order: personnel educational management curriculum and image and alumni association. The learning environment was also in high level.

The purposes of the study were 1) to synthesize the qualities of being mass communication officer in the digital age according to the views of advisors 2) to synthesize the element and develop the forms of educational management to develop undergraduates to be mass communication officer in digital age according to the views of advisors and 3) to examine the opinions of the undergraduates towards the forms of educational management that enhance the students in this field. The data was collected from 16 experts and 200 mass communication technology students. It was found that; 1. There were 19 qualities to become mass communication officer in the digital age which were multitasking perception of all media contexts cross-platform media analysis thinking critical thinking creative thinking writing sensitivity towards learning screening communication skill ability to adjust oneself well self-learning 13) learning passion 14) morality and work ethics 15) basic knowledge of mass communication 16) interdisciplinary knowledge 17) social responsibility 18) integration and content management and 19) technology utilization. 2. There were three main elements and 28 minor ones of educational management forms as follows: 2.1 curriculum: knowledge of mass communication perception of media contexts interdisciplinary knowledge writing and communication skill and the integration of contents. 2.2 learning management: analysis thinking development critical thinking development creative thinking development communication skill flexible learning cooperative learning action learning experiential learning to build new paradigm development of morals and work ethics professional skills integration and content management media convergence and cross-platform media nurturing of volunteering spirit and social responsibility technology literacy skills technical visits to mass communication organization. 2.3 Learning environment: sufficient equipment updated technology work space sightseeing activity corner covered network and accessibility news and information corner and student work exhibition corner. 3. Study the opinions of the students towards the forms of educational management for developing undergraduates in mass communication technology. The three aspects consisting of curriculum learning management and learning environment were at high level in general.

งานวิจัยครั้งนี้มีวัตถุประสงค์เพื่อศึกษาสาเหตุและแนวทางแก้ไขปัญหาการออกกลางคันของนักศึกษาปริญญาตรี มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร 5 ด้านประกอบด้วย ด้านสถานศึกษาและสภาพแวดล้อม ด้านอาจารย์ผู้สอนและอาจารย์ที่ปรึกษา ด้านการจัดการเรียนการสอน ด้านพฤติกรรมผู้เรียน และด้านสถานภาพครอบครัว กลุ่มตัวอย่างที่ใช้ในการศึกษาครั้งนี้ได้แก่ นักศึกษาที่มีเกรดเฉลี่ยสะสมต่่ากว่า 2.10 ทุกชั้นปีที่ศึกษาในมหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร จ่านวน 997 คน เก็บรวบรวมข้อมูลโดยใช้แบบสอบถามส่งทางไปรษณีย์จ่านวน 750 ชุด ได้รับแบบสอบถามที่สมบูรณ์กลับมาทั้งสิ้น 296 ชุด น่ามาท่าการวิเคราะห์ข้อมูลเพื่อหาค่าร้อยละ ค่าเฉลี่ย และส่วนเบี่ยงเบนมาตรฐาน ผลการศึกษาพบว่า กลุ่มตัวอย่างมีความคิดเห็นต่อปัจจัยที่เป็นสาเหตุการออกกลางคันของนักศึกษาปริญญาตรี มหาวิทยาลัยเทคโนโลยีราชมงคลพระนครโดยภาพรวมอยู่ในระดับน้อยมีค่าเฉลี่ย 2.37 เมื่อพิจารณาเป็นรายด้านเรียงล่าดับจากมากไปหาน้อยพบว่า ด้านการจัดการเรียนการสอน มีค่าเฉลี่ย 3.08 รองลงมาคือ ด้านอาจารย์ผู้สอนและอาจารย์ที่ปรึกษา มีค่าเฉลี่ย 2.73 ด้านสถานศึกษาและสภาพแวดล้อม มีค่าเฉลี่ย 2.45 ด้านพฤติกรรมผู้เรียน มีค่าเฉลี่ย 2.12 และด้านสถานภาพครอบครัว มีค่าเฉลี่ย 1.46 ตามล่าดับ แนวทางการแก้ไข มหาวิทยาลัยควรให้ความส่าคัญกับอุปกรณ์เพื่อใช้ในการเรียนการสอนให้เพียงพอกับนักศึกษา รวมทั้งจัดสภาพแวดล้อมเพื่ออ่านวยความสะดวกแก่นักศึกษา เช่น โรงอาหาร ห้องน้่า สถานที่พักขณะรอเรียน ความสะอาดของอาคาร เป็นต้น ครูผู้สอนควรเอาใจใส่ให้ความเป็นกันเองกับนักเรียน และติดตามนักศึกษาที่มีพฤติกรรมเสี่ยง เช่น ขาดเรียนบ่อย หรือมีผลการเรีนต่่า พร้อมการประสานกับอาจารย์ที่ปรึกษาเพื่อหาสาเหตุและแนวทางในการแก้ไขปัญหา และสอดแทรกการสร้างจิตส่านึกให้นักศึกษารักและผูกพันกับอาจารย์ และมหาวิทยาลัย เพื่อให้เกิดความรักและผูกพันกับองค์กร

The purpose of this research was to study state and problems of teaching management in general education. The research samples were 54 instructors of general education program and 364 students enrolling in general education courses Rajamangala University of Technology Phra nakhon in the second semester of the academic year 2014. The research tools were questionnaire interview and focus group discussion. The data were analyzed by frequency percentage mean and standard deviation. The findings were as follows: 1. As for students’ opinions on the general education content the overall opinions are at the high level and due to each program of general education the students’ opinions towards the implementation of Thai language ( = 4.00) social science and humanity ( = 3.67) and physical education ( = 3.38) are at the highest level. The students’ opinions towards foreign language for basic principles of further education are at the highest level ( = 4.01). 2. As for students’ opinions on state of teaching management in general education the students’ opinions towards the development of general education instruction according to Thai qualification framework for higher education are at the high level and within each aspect the students’ opinions towards interpersonal skills and responsibility are at the highest level ( = 3.81) followed by moral and ethical behavior ( = 3.79) and knowledge ( = 3.72) while mathematical analysis skills communication skills and information technology application skills rated the lowest ( = 3.52). 3. As for students’ opinions on problems of teaching management in general education the students’ opinions towards problems of general education instruction according to Thai qualification framework for higher education are at the moderate level and within each aspect the students’ opinions towards mathematical analysis skills communication skills and information technology application skills rated the highest ( = 2.80) followed by moral and ethical behavior ( = 2.75) and knowledge ( = 2.63) while interpersonal skills and responsibility are at the lowest level ( = 2.54). 4. As for the comparison of the students’ opinions on state and problems of teaching management in general education according to Thai qualification framework for higher education it was found that every aspect was statistically significant at 0.00 level. 5. As for instructors’ opinions on state of teaching management in general education the instructors’ opinions towards the development of general education instruction according to Thai qualification framework for higher education are at the high level and within each aspect the instructors’ opinions towards interpersonal skills and responsibility are at the highest level ( = 3.59) followed by moral and ethical behavior ( = 3.52) and cognitive skills ( = 3.34) while mathematical analysis skills communication skills and information technology application skills rated the lowest ( = 3.18). 6. As for instructors’ opinions on problems of teaching management in general education the instructors’ opinions towards problems of general education instruction according to Thai qualification framework for higher education are at the moderate level and within each aspect the instructors’ opinions towards mathematical analysis skills communication skills and information technology application skills rated the highest ( = 3.10) followed by knowledge ( = 3.05) and cognitive skills ( = 3.02) while interpersonal skills and responsibility are at the lowest level ( = 2.78). 7. As for the comparison of the instructors’ opinions on state and problems of teaching management in general education according to Thai qualification framework for higher education it was found that moral and ethical behavior interpersonal skills and responsibility were statistically significant at 0.00 level.

The objectives of this research are to study factors affecting the sustainable success and define the key performance indicators. The research instruments used for data-gathering were semi-structured interview. The results of the interviews were created by using independent variables in questionnaire. The populations of this research are the 54 fast dining business entrepreneurs within 500 metres around the Thawes Area. The information collected by 54 questionnaires with a 100% response rate and analyzed and processed by computer. The results were as follows : There are three main factors affecting the sustainable success of the fast dining business in Thawes area which are internal operation social responsibility and environmental responsibility. Internal operation composed of reasonal pricing fast services constant tasty great hospitality and always keep a good standard. Social responsibility consisted of fresh ingredients cooking process with heath concerns clean kitchen pricing display and following the law of minimum wage employment hiring. Environmental reposibility are include using uncontaminated seasoning reliable source of food ingredients non-toxic cooking material unexpired seasoning and safe tableware and food container. The result can lead to 10 key performance indicators. It’s include customer satisfaction towards services customer satisfaction on the constant taste customer satisfaction on resonable pricing customer confidence in food standard customer confidence in freshness of food ingredients customer confidence in the cleanliness of food customer confidence in the cleanliness of cooking material and kitchen customer confidence in clear pricing display employees satisfaction on their wage and customer confidence on the safety of food. The suggestions were that the entrepreneurs should improve their business to earn more profit and train their employee for a successful service. Related educational Institution and government sectors must be coordinated to develop entrepreneurs in fast dining business to maximize ability for a sustainable success.