The purposes of the study were to investigate the organizational commitment compare factors affecting the organizational commitment and explore related factors affecting the organizational commitment of the personnel working at Suan Dusit University the questionnaire was administered to 362 samples and analyzed by the percentage distribution mean - Way ANOVA and pearson product moment correlation coefficient analysis set at 0.05 statistical significance. The study results revealed that Suan Dusit University personnel had high level of organizational commitment in general. Factors related to overall working performance were good and working experience was in average. It is also found that the organizational commitment level of the personnel who were different in different in terms of age marital status educational level work tenure and salary Income at 0.05 statistical significance. Additionally overall working performance as well as working experience was highly and positively related to the organizational commitment in general.

The purposes of the study were to investigate 1) personal factors of practitioner level personnel working in Information Technology Department at Faculty of Medicine Siriraj Hospital Mahidol University 2) personnel’s organizational commitment levels and 3) compare personnel’s organizational commitment levels. The population in the study was 155 employees working in Information Technology Department at Faculty of Medicine Siriraj Hospital Mahidol University employing survey study. The data were collected through the questionnaire and analyzed by frequency distribution percentage distribution mean and standard deviation. The result of the study revealed that most of the employees working in Information Technology Department at Faculty of Medicine Siriraj Hospital Mahidol University were single females ranging from 21 to 30 years of age with average 20001 - 30000 Baht income and having bachelor degrees. They had worked in technical and practical employment at the Information Technology Department for average one to five years. The Information Technology Department personnel’s organizational commitment levels were high. When looking into each aspect the highest aspect was psychological commitment followed by high normative commitment and average retention commitment. The comparison result of personnel’s organizational commitment levels of the employees working in Information Technology Department at Faculty of Medicine Siriraj Hospital Mahidol University categorized by personal factors such as gender age income education marital status work retention revealed differences concerning psychological retention and normative commitments.

The survey research aimed to: 1) study the behaviors of self-directed learning; 2) compare levels of self-directed learning behaviors which is classified by personal status; and 3) study guidelines for self-directed learning. The subject obtained through stratified random sampling consisted of 319 first-fourth year undergraduates of the Faculty of Home Economics Technology Rajamangala University of Technology Phra Nakhon. The research tool was a questionnaire. The frequency percentage mean standard deviation t-test and ANOVA were used for data analysis and hypothesis testing. The results were as follows: 1. The overall level of students’ behaviors for self-directed learning was high (X = 3.74; S.D.= 0.74) that were self-evaluation competency (X = 3.89; S.D.= 0.74) self-management competency (X = 3.75; S.D.=0.76) self-learning competency (X = 3.74; S.D.=0.70) self-searching competency (X = 3.72; S.D.=0.72) and characteristics of self-directed learners (X = 3.59; S.D.=0.77) respectively. 2. There was no difference of self-directed learning behaviors when genders and educational levels were considered. In contrast there were statistically significant difference at 0.05 when academic performance was considered. 3. The overall level of students’ opinions on guidelines for self-directed learning was high (X = 3.51;S.D.= 0.85) self-directed was academic matter (X = 3.74; S.D.=0.76) physical matter (X = 3.41 ; S.D.=0.93) management (X = 3.40; S.D.=0.87) respectively.

This research aims for study 1) the relationship of market opportunity for Thai SMEs herbal cosmetics in elderly market that effect to marketing strategies for Thai SMEs herbal cosmetics in elderly market 2) the relationship of marketing strategies of Thai- local- wisdom SMEs herbal cosmetics that effect to marketing mixed of Thai SMEs herbal cosmetics for elderly market 3) the analysis of market opportunity in Thai SMEs herbal cosmetics that effect to marketing strategies and marketing mixed in Thai SMEs elderly market. Samplings were randomly done within population of Bangkok metropolitan while calculated under Taro Yamane (1967) methodology upon 10014705 elderly with 402 samples were drawn and conducted using survey technique. Data collecting using questionnaires which was analyzed by SPSS in frequency percentage mean standard deviation distribution and perform analyzing by ANOVA and MCA. RESULTS The outcomes of their relationship between independent and dependent variables are market opportunity is related to SMEs objective in moderate range. Market opportunity is related to marketing strategies in moderate range and SMEs objective is related to marketing strategies in low range. Market opportunity is related to marketing mixed in low range and SMEs objective is related to marketing mixed in moderate range more over marketing strategies is related to marketing mixed in moderate level as well.

Objectives of this research were to study the consumption knowledge level and consumption behavior towards Western fast food among pregnant teenagers. The case study was conducted at Rayong Hospital. This is a survey research and questionnaires were applied for compiling data from 143 pregnant teens who received prenatal care at the Rayong Hospital in Rayong Province between October and December 2014. Efficiency test results on questionairs about 12 items of knowledge the reliability (r) was 0.715. The percentage and frequency were employed for data analysis. The findings indicated that : 1) 54.55 % of samples had knowledge of Western fast food consumption at very good level and 40.56 % at the good level. Two items with most correct answers were questions about the suitable amount of fat and suitable amount of carbohydrate taken from rice grains and bread per meal accounting for 96.50 and 95.10 percent respectively. Meanwhile two items with incorrect answers were questions about Western fast food can be consumed unlimited during period of gestation and Western fast food consumption will cause pregnant teens risky to Pre-eclampsia accounting for 50.35 and 32.87 percent respectively. 2) Western fast food consumption behavior of samples it was found that hamburgers were the most popular food accounting for 27.97 percent. Frequency of consumption was 4-5 times per week. Expenses paid for each meal ranged from 101-200 Bahts. Swensen’s ice-cream shop was the most favorite place and the taste of the food was the top reason.