จำนวน Repository ( 720 )

ปัจจัยที่ส่งผลต่อการเปิดเผยข้อมูลทางการบัญชีตาม TFRS  บริษัทกลุ่มธุรกิจพลังงานและสาธารณูปโภค  ในตลาดหลักทรัพย์แห่งประเทศไทย
ปัจจัยที่ส่งผลต่อการเปิดเผยข้อมูลทางการบัญชีตาม TFRS บริษัทกลุ่มธุรกิจพลังงานและสาธารณูปโภค ในตลาดหลักทรัพย์แห่งประเทศไทย

This research aim to study disclosure of accounting comply with TFRS were collected from Factors affecting disclosure of accounting comply with TFRS : Case Study the listed Companies in the Energy and Utilities Section in stock exchange of Thailand. The data 24 companies by using annual Financial Statement and Notes to Financial Statements. From 2009-2013 fiscal year. Statistical tools use for analyzing is multiple regression analysis at 0.001 and 0.05 significant level. The results Found that company size capital structure and year of changing to Financial Reporting Standards. Correlated with the level of disclosure at the 0.01 significant level. Furthermore The size of the audit firm correlated with the level of disclosure at the 0.05 significant level. The results suggested that the Changes from accounting standards to financial reporting required to disclose more information.

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การเปรียบเทียบและศึกษาผลกระทบจากการปรับปรุง มาตรฐานการบัญชี ปี 2555
การเปรียบเทียบและศึกษาผลกระทบจากการปรับปรุง มาตรฐานการบัญชี ปี 2555

This Research aims to compare the financial reporting standards and to study the accountants’ attitudes towards accounting standards and revised of financial reporting standards The data were collected from 102 accountant of the companies listed in the Stock Exchange of Thailand. The statistics used in data analysis were t-tests and F-tests (One - Way ANOVA) According to the results of this study the content of revision of financial reporting were not significantly different from the former accounting standard According to impact upon the accountant attitudes the revision of financial reporting standards were difficult for understanding and the factors that affect cognitive attitude The availability of data preparation the cost of Preparation the impact on the financial statements. and Communication with people in the organization. were Age job level Working experience and number of participants on the course of the accounting seminar. This The accounting should learn more about accounting standards and the revision of financial reporting standards that comply with international standards. to provide financial statement’s users with greater reliability

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ปัจจัยที่มีผลต่อการจัดทำบัญชีครัวเรือนของประชาชน  ชุมชนบ้านปากคลองบางโพธิ์เหนือ จังหวัดปทุมธานี
ปัจจัยที่มีผลต่อการจัดทำบัญชีครัวเรือนของประชาชน ชุมชนบ้านปากคลองบางโพธิ์เหนือ จังหวัดปทุมธานี

The purpose of this research was to: 1) study the factors that affect the household accounts of people Baan Bang Pho Nuea Pathum thani 2) study the problems and barriers of the household accounts of people Baan Bang Pho Nuea Pathum thani. A questionnaire was used to collect the information through population in of people Baan Bang Pho Nuea Pathum thani. From studying the personal factors it was found that the majority of the population was female ages 41-50 years old 4 family members graduated elementary school average monthly household income in the range of 5000-15000 THB mostly without any financial institutions and most people did household accounts before. Factors affecting household accounts of people Baan Bang Pho Nuea Pathum thani include the necessary to do household accounts to make more savings to know revenue – expenses of families each month to spend carefully and no extravagant and to behave according to the principle of sufficiency economy. Troubles and barriers of making household accounts of Baan Bang Pho Nuea Pathum thani included lack of resource inexperienced lack of help advice from the authorities it’s complicated and waste of time do not want to disclose the facts in household accounts and dislike and ignore the benefits of household accounts

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ปัจจัยที่มีผลต่อการตัดสินใจซื้อสินค้าประเภทความงาม ผ่านการแนะนาของบล็อกเกอร์
ปัจจัยที่มีผลต่อการตัดสินใจซื้อสินค้าประเภทความงาม ผ่านการแนะนาของบล็อกเกอร์

The purposes of this research were (1) to study the usage behavior of social media for the purpose of reading or viewing beauty products based on blogger recommendations (2) to study factors of blogger recommendations of beauty products (3) to study the behavior of decision making to purchase beauty products based on blogger recommendations (4) to study personal factors and behavior of decision making to purchase beauty products based on blogger recommendations (5) to study the relation between the usage behavior of social media for the purpose of reading or viewing beauty products based on blogger recommendations and the behavior of decision making to purchase beauty products based on blogger recommendations and (5) to study the relation between factors of blogger recommendations of beauty products. 400 persons were included as a sample. The data was gathered by using questionnaires and being analyzed by methods of calculating frequency percentage average standard deviation one-way ANOVA and multiple regression analysis. The results of the research were as follows; Considering the usage behavior of social media for the purpose of reading or viewing beauty products based on blogger recommendations. It was found that most consumers decide to purchase beauty products because of an interesting product presentation and the facial beauty products are the most purchased products by the consumers. In an overall picture the consumers agree with the factors of blogger recommendations of beauty products at a very good level and the factor of blogger is the most agreed factor.

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ผลกระทบของประสิทธิผลการสื่อสารการตลาดแบบผสมผสาน และภาพลักษณ์เพื่อการส่งเสริมการตลาดที่มีความสัมพันธ์ต่อศักยภาพการแข่งขันของธุรกิจ โทรคมนาคมกรณีศึกษา บริษัท ทีโอที จากัด(มหาชน)
ผลกระทบของประสิทธิผลการสื่อสารการตลาดแบบผสมผสาน และภาพลักษณ์เพื่อการส่งเสริมการตลาดที่มีความสัมพันธ์ต่อศักยภาพการแข่งขันของธุรกิจ โทรคมนาคมกรณีศึกษา บริษัท ทีโอที จากัด(มหาชน)

This research aims to 1) study the demographic features to the view of the competitive potential in telecommunication business in Bangkok Metropolitan Region totally 4 sale departments and Metropolitan customer service department. 2) study the association of the effectiveness of marketing communication mix and corporate image in order to promote telecommunication business in Bangkok Metropolitan Region totally 4 sale departments and Metropolitan customer service department. 3) study the association of corporate image in order to promote and increase its potential to compete in telecommunication business in Bangkok Metropolitan Region totally 4 sale departments and Metropolitan customer service department. and 4) study the association of the effectiveness of marketing communication mix and competitive potential in telecommunication business in Bangkok Metropolitan Region totally 4 sale departments and Metropolitan customer service department. The Purposive Sampling was selected as a method to figure out a sample group who was the staff of TOT Public Company Limited in Bangkok. Staff’s job position were as follows; 1) Customer Service Center Manager 2) Financial Administrator and 3) Services Administrator 195 persons in total. The data were collected by using the questionnaire which was divided into 5 parts. The first part was the general information of the respondent’s status. The second part was the viewpoint of the marketing communication mix. The third part was the viewpoint of the corporate image in order to promote marketing. The fourth part was the viewpoint of the competitive potential in telecommunication business. And the fifth part was the closed-ended questions of the problem and solutions. This research was using descriptive statistics to analyze such as frequency percentage average SD (Standard Deviation) t-test One way ANOVA and Pearson‘s Correlation Coefficient analysis as hypothesis testing.

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