The objectives of this research are to study about character factors of entrepreneur which influence to using of marketing strategy via online channel and to study about the importance of marketing strategy factors. This study also explains the relationship between internal and external factors and the using of marketing strategy. This study collects data from 337 online questionnaires and then analyzed data with ANOVA statistic and Pearson’s Correlation. The findings reveal that factors about characteristic of entrepreneur e.g. time of operating monthly average revenues type of business amount of capital and amount of employees influence to using of marketing strategy. The entrepreneurs consider internal factors e.g. suppliers customers competitors and delivery as an important level which affect to business. The external factors such as economics political and legal system cultures and social and technology are also important. The internal factors are highly correlated to using of marketing strategy. Moreover the external factors are correlated to using of marketing strategy at moderate level. This findings suggest that entrepreneurs pay attention only to deliver products to customer on time to give them with the most satisfactory. In additional entrepreneurs should pay more attention to get on time delivery from suppliers by following supply chain management concept which entrepreneur must keep long term relationship with suppliers in order to get maximize profit.

การวิจัยเรื่อง ปัจจัยที่มีผลต่อการใช้ระบบสารบรรณอิเล็กทรอนิกส์อย่างมีประสิทธิภาพ ของมหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร วัตถุประสงค์ของโครงการวิจัย เพื่อศึกษาพฤติกรรมการใช้งานระบบสารบรรณอิเล็กทรอนิกส์ ของบุคลากร มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร เพื่อศึกษาประสิทธิภาพการใช้งานระบบสารบรรณอิเล็กทรอนิกส์ ของมหาวิทยาลัยเทคโนโลยี ราชมงคลพระนคร และเปรียบเทียบประสิทธิภาพการใช้งานระบบสารบรรณอิเล็กทรอนิกส์ ของมหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร กลุ่มตัวอย่างที่ใช้ในการวิจัยครั้งนี้ บุคลากร สังกัดมหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร จำนวน 1270 คน เครื่องมือที่ใช้ในการวิจัย คือ แบบสอบถาม ผลการศึกษาพบว่า ผู้ตอบแบบสอบถามส่วนใหญ่เป็น เพศหญิง คิดเป็นร้อยละ 71.30 อายุ 31–40 ปี คิดเป็นร้อยละ 37.20 มีการศึกษาในระดับปริญญาโท คิดเป็นร้อยละ 42.70 สถานภาพการทำงานส่วนใหญ่เป็นบุคลากรสายสนับสนุน คิดเป็นร้อยละ 52.50 หน่วยงานในสังกัดเป็นคณะวิศวกรรมศาสตร์ ร้อยละ 15 ประสบการณ์ในหน่วยงานทำงานอยู่ที่ 2–5 ปี ร้อยละ 36 ส่วนใหญ่ทราบว่ามหาวิทยาลัยมีการใช้ระบบสารบรรณอิเล็กทรอนิกส์ในการรับ–ส่ง เอกสารภายในมหาวิทยาลัย คิดเป็นร้อยละ 96.40 ส่วนใหญ่เข้าใช้ระบบสารบรรณอิเล็กทรอนิกส์ทุกวัน คิดเป็น ร้อยละ 37.90 และส่วนใหญ่ผู้ตอบแบบสอบถามเปิดใช้งานระบบในช่วงเวลา 8.30–12.00 น. สำหรับประเด็นความพึงพอใจเกี่ยวกับประสิทธิภาพการใช้งานระบบสารบรรณอิเล็กทรอนิกส์ ส่วนใหญ่ผู้ตอบแบบสอบถามมีความพึงพอใจในระดับมาก ยกเว้นปัจจัยด้านความผิดพลาดในการรับ-ส่งเอกสาร มีความพึงพอใจในระดับปานกลาง

The purposes of this research were to (1) investigate factors which have impacts on working-age people’s decision making to save money in Bangyai district Nonthaburi Province (2) study working-age people’ behavior in decision making to saving money in Bangyai district Nonthaburi Province (3) compare the importance of factors that affect to the working-age people’s decision making in saving money in Bangyai district Nonthaburi Province.The sample of the study consists of 400 people (ages 20-60 years old). The research instruments used for data collection were the questionnaire. The reliability data were analyzed by using frequency percentage means and standard deviation of t-test (Independent t-test) F-test (Independent sample F-test) and Content Analysis. The results of the study revealed that: The mainly respondents are female being over 30-40 years old having single status and education background in bachelor degree. Moreover the respondents are working as an employee of the private company the average income per month over 10000-20000 baht and family members around 3-4 people. The respondents pointed out similar saving money to use after retirement and deposit with banks in short term saving. The respondents will spend first then keep the rest of the money to saving and they have money savings less than 10%. The working-age people’s decision making to save money in Bangyai district Nonthaburi Province was at a moderate level. Two factors of decision to saving (1) income from savings and (2) saving characteristics were at a high level. Besides four factors of decision to saving (1) security (2) yield upon investment (3) incentives for saving and (4) social and economy were at a moderate level. There was low positive statistical significant relationship between the differences of age marital status education level occupation average monthly income family members purposes of saving savings schemes and factors affecting working–age people’s decision to saving at 0.05 However the respondents who have the differences of gender period of saving saving method and saving ratio focused on the factors of decision to saving at no difference.

The objectives of this research were (1) to study the influence of marketing mix which consisted of the dimensions of product or service price place and promotion on trust (2) the study the influence of marketing mix and trust on satisfaction (3) to study the influence of trust and satisfaction on loyalty of Siam Commercial Bank Public company Limited (4) to validate a causal relationship model of influence of marketing mix on trust satisfaction and customer loyalty of Siam Commercial Bank Public company Limited with empirical data. The variables in this investigation consisted of the following; marketing mix consist of the dimensions of product or service price place and promotion as the independent variables; trust and satisfaction as mediating variables; and customer loyalty as dependent variable. The researcher used quantitative methods which involved empirical research. The instrument of research was a questionnaire used to collect data form 421 customers of Siam Commercial Bank Public Company Limited Ratchadapisek (Thapra) Area office total 30 branches. The statistics in data analysis were frequency percentage mean standard deviation and structural equation model analysis. It was found the model was consistent with the empirical data. Goodness of fit measures were found to be Chi-square (x2) = 464.207; degree of freedom = 463; p-value = 0.479; Relative Chi-square (x2/ df) =1002; comparative fit index (CFI) = 1000 Standardized Root Mean Square Residual (SRMR) = 0.028; goodness of fit index (GFI) =0.942; adjusted goodness of fit index (AGFI) = 0.917; and Root Mean Square error of Approximation (RMSEA) = 0.002. It was also found that (1) marketing mix in the dimension of Product or service had a positive and direct influence on trust; (2) marketing mix in the dimension of price Had a positive and direct influence on trust; (3) marketing mix in the dimension of place had a positive and direct influence on trust; (4) marketing mix in the dimension of promotion had a positive and direct influence on trust; (5) marketing mix in the dimension of product or service had a positive and direct influence on satisfaction; (6) marketing mix in the dimension of price had a positive and direct influence on satisfaction; (7) marketing mix in the dimension of place had positive and direct influence on satisfaction; (8) marketing mix in the dimension of promotion had a positive and direct influence on satisfaction; (9) trust had positive and direct influence on satisfaction; (10) trust had a positive and direct influence on customer loyalty; and (11) satisfaction had a positive and direct influence customer loyalty. On the basis of these findings the researcher recommends that Branch of Siam Commercial Bank Public Company Limited more fully focus on marketing mix in the dimensions of product or service price place and promotion to deepen trust satisfaction and customer loyalty.

The purposes of this study were to investigate problems regarding the use of enterprise resource planning (ERP) in Accounting Department of Rajamangala University of Technology Phra Nakhon and obtaine the results of the study as suggestions according to their personal data. The samples were 92 ERP users working in different departments based in Rajamangala University of Technology Phra Nakhon drawn from purposive sampling. The data were collected from a set of questionnaires and analyzed by the percentage frequency distribution percentage standard deviation (SD) t-test One-Way Analysis of Variance and the analysis of pairs applying Sheffe’s Method. The findings were revealed as follows. 1. The level of the problems regarding the use of Enterprise Resource Planning (ERP) in Accounting Department of Rajamangala University of Technology Phra Nakhon was in the average level. 2. The analysis of the problems regarding the use of Enterprise Resource Planning (ERP) in Accounting Department of Rajamangala University of Technology Phra Nakhon varied in their education levels study fields experiences using ERP the number of ERP trainings was not different at 0.05 statistical significance in the overall. 3. The analysis of the problems regarding the use of Enterprise Resource Planning (ERP) in Accounting Department of Rajamangala University of Technology Phra Nakhon varied in their experiences and job responsibilities using ERP the number of ERP trainings was different at 0.05 statistical significance in the overall.