The objectives of this independent study were 1) to investigate consumer perceptions of advertising media and event marketing of Gogi Tempura Flour 2) to investigate consumer buying decision behavior for Gogi Tempura Flour in Bangkok area 3) to investigate the relationship between demographic characteristics and consumer buying decision behavior for Gogi Tempura Flour in Bangkok area and 4) to investigate the relationship between consumer perceptions of advertising media and event marketing of Gogi Tempura Flour in Bangkok area. The sample consisted of 400 consumers in Bangkok area. Data were collected through the questionnaire and then analyzed by frequency percentage and Chi-Square Test.1. The sample mostly consisted of: females (67.50%); those aged 25-30 years (31%); freelancers(merchants/business owners/freelancers) (52%) those graduated with bachelor’s degree (72.50%); those earned monthly income of 10001-20000 baht (46.50%) and single people (56.50%). 2. The sample’s perception of Gogi Tempura Flour advertising came from magazine and event marketing. However they never perceived Gogi Tempura Flour advertising through television. 3. In terms of the sample’s buying decision behavior they bought Gogi Tempura Flour after tasting sample foods cooked by using Gogi Tempura Flour as well as visiting Gogi booth in department store. 4. Age occupation education level. Monthly income and marital status were related to Gogi Tempura Flour buying behavior of consumers in Bangkok area at statistical significance level of .05. However gender was not related to the sample’s Gogi Tempura Flour buying behavior.5. Advertising media and event marketing perception were related to Gogi Tempura Flour buying behavior of consumers in Bangkok area at statistical significance level of .05.

The purposes of this research are to survey community accounting and study the importance for developing community in various fields during the fiscal year 2014 (October 2012 – September 2014). The samples of this research are 368 communities in Bangkok area. The statistics use for analyzing data are percentage Mean Standard deviation Pearson Correlation and in-depth interview was used to determine the cause of the valueadded activities and non value-added activities. The study for found that psychological development activities were the highest investment and physical and environment activities Sanitation activities Social activities and economy activities were higher respectively. Meanwhile The most important activities are physical and environment activities because these activities involved with a lifestyle Then sanitary activities social activities economy activities and psychological activities are important respectively. Economic development activities are value-added activities but non value-added activities are the psychological activities because the main factors to make these activities are important for the community such as condition of resident and environment of the household factors sanitary factors participation for improving quality of life factors. The community committee may use this information for budgeting and allocating the budget to appropriate activities by considering important level. This result suggest to governmental department for planning and operating in the future.

The purposes of this research were to study sexual risk behavior among adolescent and to explore factors affecting sexual risk behavior among adolescent with early sexual intercourse. Research sample was 396 Mathayom Suksa 1 students (lower-secondary students) in secondary schools under the Jurisdiction of the Office of Basic Education Commission Bangkok which was obtained by multi-stage sampling. Data were collected by questionnaire. Data were analyzed by frequency percentage mean standard deviation independent t-test One Way ANOVA Multiple Comparison and Pearson Product Moment Correlation Coefficientsoftware.The result of the study on sexual risk behavior among adolescent with early sexual intercourse was found at the low level. For the factors affecting sexual risk behavior among adolescent with early sexual intercourse they were found that the personal factor including gender parents marital status family type family accommodation and self-sexual acquisition influenced sexual risk behavior among adolescent with early sexual intercourse at the low level. The attitude factor including they were found that the personal factor including sexual values and attitudes toward opposite sex influenced the sexual risk behavior at the high level. The family factor including family raising family sexual communication and supporting of the association of the opposite sex influenced sexual risk behavior among adolescent with early sexual intercourse at the low level. The social factor including friends were found the low-level sexual risk behavior while low-level sexual knowledge acquisition from schools influenced the high-level of sexual risk behavior and sexual content in the media influenced the moderate-levelsexual risk behavior.For the research hypothesis results of the comparison of the personal factor and the social factor toward sexual risk behavior among adolescent with early sexual intercourse it was found that the there was significantly difference forthe personal factor including gender family accommodation and self-sexual acquisition. However there were not significantly different for the parents’ marital status and family type. There was significantly difference for the family factor including family raising family sexual communication and supporting of the association of the opposite sex.The result of the difference between the personal factor and the social factor toward sexual risk behavior among adolescent with early sexual intercourse was found that there was significantly difference for the personal factor including gender family accommodation and self-sexual acquisition. The result of the difference between the attitude factorand the social factor toward sexual risk behavior among adolescent with early sexual intercourse was found that the attitude factor including sex value and attitude toward opposite sex had negative correlation with sexual risk behavior among adolescent with early sexual intercourse at statistical significance. The social factor including friend and sexual content in the media had positive correlation with sexual risk behavior among adolescent with early sexual intercourse at statistical significance. While sexual knowledge acquisition from school did not have the correlation.

The objective of this study is to analyze the factors affecting the success of 1800 MHz frequencies auction for the telecommunication of 4 listed companies in the Stock Exchange of Thailand. Including Advanced Info Service Public Company Limited Total Access Communication Public Company Limited True Corporation Public Company Limited and Jasmine International Public Company Limited. The collection of financial data and annual reports were the first quarter of 2010 to the third quarter of 2015. The Logistic Regression Analysis was applied to test the hypothesis. The result of this study found that the total debt to equity ratio and current ratio affected the success of the 1800 MHz frequencies auction at the 0.05 significant level but the net profit margin ratio the asset growth rate the revenue growth rate and the fixed asset turnover ratio did not affect the success of frequencies auction at the 0.05 significant level.

The Objectives of this research aim to study about demographic factors which influence customers’ behaviors for online products and to study about the importance of marketing mix factors of customers. This research also study about the relationship between marketing mix factors and customers’ buying decision for online products. This research collects data from 384 online questionnaires and then analyzes data with Chi-Square test and Chi-Square Correlation. The research reveals that the difference of demographic factors influence to customers’ buying decision for online products by genders age education occupation average revenues and marital status. The customer recognized marketing mix factors as an important level which consistent to Kotler and Armstrong (2009) model. They indicate that marketing mix factors influence buying behaviors of customer. The most important of marketing mix factor from customers’ perspective is the process factor. The marketing mix factors (Product Price Place Promotion People Process and Physical Evidence) are related to customers’ behaviors in some aspects. The findings suggest that entrepreneur should pay more attention on the marketing mix by presenting unique online products to make differentiate from the other products in common shop. This might motivate customer’s behaviors for buying more online products. Moreover entrepreneurs should precisely focus on quality of products because consumers always complain about quality of products which exaggerated from advertisement. From this reason make consumers gain negative attitudes from buying online products which affect to next buying from customers.