จำนวน Repository ( 139 )

การจัดสวัสดิการที่เหมาะสมสำหรับแรงงานนอกระบบภาคบริการ กรณีศึกษากลุ่มคนขับรถแท็กซี่ เขตกรุงเทพมหานคร
การจัดสวัสดิการที่เหมาะสมสำหรับแรงงานนอกระบบภาคบริการ กรณีศึกษากลุ่มคนขับรถแท็กซี่ เขตกรุงเทพมหานคร

The purposes of this research were to analyze the welfare conditions and needs including study the welfare suitable styles for the service sector workers of taxi drivers. The research was future research. The data were analyzed by descriptive statistics and inter quartile range. The results revealed that: The taxi drivers were mainly males more than females; aged between 45-54 years married secondary education provinces hometown the period of time in the taxi drivers’ career were between 3-7 years the average income was about 9000-12000 baht per month. The mostly problems of quality life were such as low income and inaccurate high cost of career had not got sufficient welfare unsafely in career lack of skills development and knowledge. The welfare conditions and needs were found that the average was high level in 4.22. Styles of welfare management that suitable for taxi driver found that should be to welfare both the voluntary sector and compulsory of the government and those involved to engage with the taxi driver in welfare management by the legal mechanisms was defined based on styles of social security policy social assistance and social services

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ปัจจัยที่มีผลต่อการตัดสินใจเลือกใช้บริการร้านอาหารที่ได้รับรางวัลบิบ กูร์มองด์ โดยมิชลินในกรุงเทพมหานคร
ปัจจัยที่มีผลต่อการตัดสินใจเลือกใช้บริการร้านอาหารที่ได้รับรางวัลบิบ กูร์มองด์ โดยมิชลินในกรุงเทพมหานคร

The objectives of this quantitative research were 1) to study consumer behavior to select Bangkok restaurants receiving Bib Gourmand awarded by Michelin 2) to compare decision-making to select Bangkok restaurants receiving Bib Gourmand awarded by Michelin classified by demographic characteristics and 3) to study the relationship between service marketing mix factors and the decision-making process affecting the decision to select Bangkok restaurants receiving Bib Gourmand awarded by Michelin. The sample of this study consisted of 400 Thai consumers with at least once experience to use the service of Bangkok restaurants receiving Bib Gourmand awarded by Michelin. A questionnaire was used as a research instrument to collect data. Data collected were analyzed by statistics including frequency percentage mean standard deviation t-test and F-test one-way analysis of variance and the Pearson’s correlation coefficient. The results of this research indicated that most of the respondents were female between 20-30 years worked as a private company employee graduated with a Bachelors degree or equivalent earned an average monthly income of 15000-25000 baht and had a single status. In terms of consumer behavior most of the respondents have known Bib Gourmand by Michelin award. The most popular restaurant was Krua Apsorn (Sam Sen). The average duration of waiting for each service was 11-30 minutes. An influential person for purchase decision was oneself. They used the service for dinner during Saturday – Sunday. The frequency of using the service was about once per month and the average cost per person was 101-400 baht per time. Service marketing mix factors affecting the decision to select Bangkok restaurants receiving Bib ourmand awarded by Michelin for both overall and individual aspects were at a high level. Decision-making process affecting the decision to select Bangkok restaurants receiving Bib Gourmand awarded by Michelin for both overall and individual aspects were at a high level. In terms of comparing demographic characteristics the respondents with different age occupation monthly income and marital status had different decision to select Bangkok restaurants receiving Bib Gourmand awarded by Michelin with a statistical significance level of 0.05. In addition service marketing mix factors were moderately positively related with the decision-making process affecting the decision to select Bangkok restaurants receiving Bib Gourmand awarded by Michelin. When individual aspects were considered six factors including product place promotion people process and physical evidence were moderately related with the decision-making process. However price was related with the decision-making process at a low level.

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การใช้หลักปรัชญาเศรษฐกิจพอเพียงในการดำเนินชีวิตของผู้มีงานทำในกรุงเทพมหานคร
การใช้หลักปรัชญาเศรษฐกิจพอเพียงในการดำเนินชีวิตของผู้มีงานทำในกรุงเทพมหานคร

The purpose of this study is to study the 1) Demographic factors affecting the knowledge about the sufficiency economy philosophy of those employed persons in Bangkok. 2) Demographic factors affecting the use of sufficiency economy philosophy in the life of the person employed in Bangkok. 3) The relationship between knowledge about sufficiency economy philosophy and the use of sufficiency economy philosophy in the life of the employed persons in Bangkok. The samples in this research were 540 the employed persons in Bangkok selected by multistage random sampling. The research instrument was test with 10 items and questionnaires of rating scales with 30 items. The statistics used to analyze the data including the number and percentage mean standard deviation t - test for independent sample One-Way ANOVA Scheffe’s test analysis and simple correlation coefficients were statistical method to analyze data. The research found that: 1) Most of the respondents were female aged less than 35 years single status education level Bachelors degree career employees to a private company. The average monthly income of less than 35000 baht Hometown Central region. Have knowledge of the sufficiency economy philosophy at a moderate level. The sufficiency economy philosophy is applied to life at a high level. 2) Demographic factors affecting knowledge of the sufficiency economy philosophy include gender age education level occupation and average monthly income. Comparison results vary statistically significantly at a significant level of 0.05. 3) Demographic factors affecting the use of sufficiency economy philosophy in the life of those employed in Bangkok include gender age marital status education level occupation and average monthly income. Comparison results vary statistically significantly at a significant level of 0.05 4) The relationship between knowledge about sufficiency economy philosophy and the use of sufficiency economy philosophy in the life of the employed persons in Bangkok. There was a relationship that was not statistically significant. At a significance level 0.05

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ศึกษาแนวทางการออกแบบผลิตภัณฑ์ จากวัสดุเหลือใช้ทางการเกษตร กลุ่มแม่บ้านทอผ้าด้วยมือชุมชนเปรมฤทัย จังหวัดกรุงเทพมหานคร
ศึกษาแนวทางการออกแบบผลิตภัณฑ์ จากวัสดุเหลือใช้ทางการเกษตร กลุ่มแม่บ้านทอผ้าด้วยมือชุมชนเปรมฤทัย จังหวัดกรุงเทพมหานคร

This research is Study the product design guidelines from agricultural waste materials. Weaving Housewife Group Premruethai Community Bangkok And in order to use waste materials to develop to add value With the following steps. (1) Surveying types amount of agricultural waste materials. (2) Study the physical structure and chemical properties of plant fibers. (3) Study the methods of preparing suitable fibers for textile materials. (4) Develop and study the suitable mixture ratio of blended fiber yarn. (5) Manufacture of hand-woven fabrics from agricultural waste materials. (6) Design and prototype of products from hand-woven fabrics from fibers agricultural waste And study from testing methods comparing the opinions of users / users and evaluators Assessed in the test Bring the results to analyze find conclusions analyze and suggest the research results to study. And analyze find conclusions study product design guidelines from agricultural waste materials Weaving Housewife Group Premruethai Community Bangkok Expect It was found that different methods of fiber content were obtained. And found that the amount of fiber varies according to the size of the material Analysis results of all chemical composition of fibers Found that the moisture content of 1.82% Water content 1.00% ashes 0.7 % and the fiber has the same amount of 0.97 mg kg at a normal level that can be found in general plants And meet the standard criteria Physical property test results of fibers The shape according to the cross-section of the fiber Looks like an oval almost round shape with a noticeable lumen. For the strength it was found that the fibers had an average elongation at break of 7.54% the toughness equal to 57.32% the fiber size was 16.45 deniers and the strength was 26.85 grams. Yarn production results The most suitable hand-woven (plant fiber and cotton) is 60% plant fiber mixed with 40% cotton. The yarn has an average toughness or strength of 4.86 newtons and the yarn is equal to 2.8 Ne and the result of Testing fabric peach mixed fiber fabric with handicraft pattern Found that the weaving of the fabric on the surface of the fabric and / or some grain on the fabric. And there is no hair and grain on the fabric medium Woven fabric has a lack of testing value from the number of abrasion cycles in the range of 1780 - 2100 and the color fastness to washing is in the level of 4-5 (the color has slightly changed And there is no color leakage) By the test streaking of yarn streaks (Plant fiber yarn) has the strength to withstand the pulling force in the range 577.30 - 610.22 newton the tear strength is in the range 37.26 - 53.89 newton and the size change after washing is in the range - 3.77 to - 6.59 should be developed into various home decoration products such as tableware sets curtains shoes bags etc. The assessor has the opinion that the use The beauty of various products Satisfied (1) Beauty pattern (2) color (3) Durability (4) Suitable proportion (5) Career promotion to local communities The assessors have the highest level of satisfaction respectively.

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การเปิดรับข่าวสารการท่องเที่ยวเชิงวัฒนธรรมผ่านสื่อสังคมออนไลน์ที่มีผลต่อ ความรู้ ทัศนคติ และพฤติกรรมการท่องเที่ยวเชิงวัฒนธรรมของประชาชนในเขตกรุงเทพมหานคร
การเปิดรับข่าวสารการท่องเที่ยวเชิงวัฒนธรรมผ่านสื่อสังคมออนไลน์ที่มีผลต่อ ความรู้ ทัศนคติ และพฤติกรรมการท่องเที่ยวเชิงวัฒนธรรมของประชาชนในเขตกรุงเทพมหานคร

The Objectives of the study were to study the tourists social media exposure and their knowledge and attitudes towards cultural tourism in Bangkok Metropolitan. This research was quantitative methodology. The sample consisted of 400 tourists in Bangkok Metropolitan and used non-probability sampling by accidental random sampling. Data were collected through a questionnaire as the research instrument. The results of this study showed as follows: In terms of basic information the sample mostly travels with a family. The source of information were relatives friends acquaintances who have traveled to that location. In terms of exposure to social network the sample mostly exposed to social media via Facebook short messages via twitter online video via YouTube photo sharing via Instagram website via Wikipedia and Webboard via Pantip. The sample exposed to social media average of 1 hour during 1.00-6.59 pm. on a smartphone. The majority of the sample used social media at home searching for cultural tourism information at a high level. The highest mean is finding transportation. The sample receives cultural tourism information at a high level. The highest mean is exposure to information about arts crafts sculpture traditions and festivals. The most trustworthy social media is Youtube. The social media influence had a high level because fulfilling objectives such as tourist attraction accommodations restaurants travel etc. In terms of knowledge the sample had a high level of knowledge of cultural tourism. The area with the highest level of knowledge was increasing the diversity of cultural tourism such as heritage tourism art tourism urban culture tourism rural culture tourism creative tourism and Thai local wisdom. In terms of attitudes overall the sample gave the highest priority is security.

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