The purpose of this research was to study demographic factors and consumers’ behaviros of buying organic rice in Thailand and the marketing communications. This was a quantitative research collecting data from 4 0 0 samples by the questionnaire. The statistics used in this research were frequency percentage mean standarddeviation and chi-square test with statistical significance at .0 5 . The results showed that most of the consumers aged between 20- 29 were female Single employed in private companies graduated with a bachelor degree and had income THB 20000 – 30000 per month. Marketing communications were at a medium level Those are sold by Sales Representative public relations sales promotion advertisement and direct marketing. 1) The demographic factors Those accepted the hypothesis were age status and career. The Demographic factors those denied the hypothesis are were gender education and revenue. 2) Marketing communications factors in a magazine advertisement showed that buying behavior related to the frequency of monthly buying organic rice public relations through the agricultural market fair showed that the buying behavior related to the reason to select organic rice products Sales Representative who gave suggestions and demonstrate the correct organic rice cooking finally Sales Representative who informed the characteristic and differences of each type of organic rice. showed that the buying behavior related to The information of the organic rice products received through the media promotion and discounts the buying behavior related to the location to determine the buying of organic rice the direct market and customer contact via e-mail showed that the buying behavior related to the location to determine the buying of organic rice with statistical significance at .05.

This special project is made with the objectives of developing an online marketing media showcasing the craftsmanship of Nontum Community Nakon Ratchasima and to evaluate the satisfaction of the online marketing media. The website is developed for the users to be able to view the products and the videos showing the process of making the products. The website in addition links to the other social media for instances Facebook and LINE. With the use of questionnaire tools the survey is conducted by having 24 participants do the 5-level satisfaction questionnaire to collect the data on potential participants who will interest in the products from the craftsman group. The data is then analyzed statistically by using frequency percentage mean and standard deviation. From the analyzed data it is found that 1) Online marketing media for craftsman group in Nontum Community Nakhon Ratchasima is eligible for use 2) The product users are highly satisfied with the online marketing media (With the 𝑥̅ of 4.48 S.D. of 0.63).

Watching movies in cinema is a popular channel for moviegoers for a long time. In addition to the cinema there are also online movie channels giving viewers more choices. Therefore cinema operators should continue to develop business to meet moviegoers needs. The purpose of this independent study is to study marketing mix that affect cinema purchase decision in Bangkok. The sample group of 400 was selected and the questionnaire was used as an instrument for data gathering. Statistics used for analysis included Percentage Mean Standard Deviation t-test one-way ANOVA least significant difference: LSD of 0.05 level and Multiple Regression. The results of this study show that most sample group are female who had bachelor degree age between 26-30 years old work for private employees and earn 20001-25000 THB per month. Overall group rated marketing mix factors at the high level. When considering each aspect the sample group paid highest attention to place followed by price product and promotion. Hypothesis testing found that there is differences in demographic factors which are age occupation and income affect purchase decision. On the other hand there is no differences of demographic factors in gender and education. In addition the results reveal that the marketing mix factors affect on purchase decision are product place promotion but not price.

This research aimed to study impact of demographic factors on laundry service consuming and the relationship between marketing mix and satisfaction of laundry service. Sample group were 384 laundry service customers residing in Sao Thong Hin Sub district Municipality Nonthaburi. A questionnaire was a tool which reliability of Cronbach alpha coefficient showed 0.955 with statistical analysis of Frequency Distribution Percentage Mean Standard Deviation Chi-Square and Pearson Correlation. The results shown that; The customers express their opinions on the scale of high towards every marketing mix including staff places processes prices service quality physical factors of services and marketing promotions respectively. The customers satisfy with overall marketing mix on the scale of very high ranking first the fact that staff were attentive to details. Education levels affect satisfaction level on the topic of inside and outside cleanliness of the shops. And occupation did vary satisfaction on the topic of loss and damaged garments guarantees. The factors of marketing mix including services price places marketing promotions staff processes and physical aspects of services did affect satisfaction on the marketing mix on laundry services.

Elephant tourism is very famous in Thailand but it can pose difficulties regarding ethical issues from an animal welfare stand point. In order to address the problem it is important for marketers to have tourists understand the real meaning of elephant camp activities. With the goal of making the highest productivity use of marketing communication (MC) tools for elephant camp business the focus of this study is to examine the productivity from different kinds of MC tools and purchasing decisions of tourists in relation to Thai elephant camp’s services and products involving a case study of Ayutthaya Elephant Palace & Royal Kraal. This study employs qualitative method to cluster the data by in-dept interview from two administrators of the elephant camp 20 Thai tourists three foreign tourists and eight tourist guides. The results show a preference in order for purchasing the elephant camp’s services and products from public relations personal selling sale promotion and advertising respectively. In addition most of the key informants agree that mass media and social media are the most powerful MC tools. On the other hand advertising through brochure billboard and poster is less effective than other MC tools. Along with content marketing MC tool selecting is one of the important ways to turn Thailand’s elephant tourism into a more successful industry.