The purpose of theis research was to study the expectancy of executives regarding the characteristics of graciuates of Rajamangala institute of TechnologyBangkok commercial Campus in three aspects: AcademicEthics and Professional Characteristics. This included the study of holistic and individual aspects as well as the comparisons of the characteristics of graduates of Rajamangala institute of TechnologyBangkok commercial Campus. The executives were classified by sexagetype of enterprisestype of businesssize of enterprises and major subjects of graduates. The samples in this research were 290 execitoves.The study participates selected by Stratified Fandom sampling. The instrument used was a questionnaire.The statistics used were Percentagemeanstandard deviation t -test One Way ANOVA and LSD.

The purpose of this study was to study and compare executives satisfaction on the characteristics of graduates in faculty of business administration at Rajamangala University of Technology Phra Nakhon in 3 aspects: Academic Ethics and Professional Characteristics. The executives were classified by gender age type of enterprises type of business size of enterprises and major subjects of graduates. The samples in this research were 290 executives. The study participates selected by Stratified Random sampling. The 40 item questionnaires of Likerts rating scales was used as the research instrument. Percentage mean standard deviation t -test for dependent sample t -test for independent sample F -test and LSD analysis were statistical method to analyze data.

The Purpose ot this study was to study and compare students and instructoes expectation toward the characteristics of business instructors in Rafamangala University of Technology Phra Bakhon in 3 aspects : knowledge; Ethics;and personality. The students and instructors wree classified by gender agesFacultystatusmajor subjects and academic years. The samples in this research were 370 students of Faculty of Business Administration and 222 instructors in Rajamangala University of Technology Phra Nakhon. The 59 item questionnaires of Likerts rating scales was used as the research instrument.Percentagemeanstandard deviationt-test for independent sampleF-test and LSD