Research subject Service marketing mix used to analyze restaurant business opportunities To support Chinese tourists the case study of Sathon Silom District has the objective to 1) study the service marketing mix used to analyze business opportunities in restaurants pubs and restaurants 2) to study business strategies in accordance with Chinese tourists behavior And 3) as a way to expand business opportunities For the Chinese tourists in the Sathorn Silom survey methods and data collection consists of surveying the area Uninterrupted observation And in-depth interviews Use the interview form And semi-structured questionnaires By the group of data providers which are Restaurant Pub and Restaurant Operator Chinese tourists Traders in the Sathorn Silom area specify specific selection criteria quality control data analysis triangulation. (Triangulation) inductive data analysis The research found that Service marketing mix that operators use to analyze business opportunities. Ordered by priority including 1) the service personnel 2) the service process 3) the physical characteristics of the store 4) the promotion of the market 5) the price 6) the distribution location and 7) the products for the business strategy. The research found that Most entrepreneurs use proactive strategies. Focusing on marketing promotion Especially public relations And advice from the tour guide With the operator offering a discount Sales promotion to tour leaders In order to bring relations for Chinese tourists to use the restaurant. Most entrepreneurs want government agencies Especially the Tourism Authority of Thailand (TAT) has relaxed regulations on entertainment. landmark To open more opportunities for tourism

The study of the requirements for opening thinking and problem solving course uses a questionnaire method from a sample of 160 people from all 9 faculties. Using a QR code questionnaire/link with students of Rajamangala University of technology Phra Nakhon. To analyze the basic statistical results (percentage mean standard deviation). The research results were found that the student’s opinion on the teaching of thinking and problem solving course had a total average of 4.10 (high opinion level). By means of descending mean as follows problem solving had the highest average value at 4.26 followed by creativity thinking future thinking applied thinking critical thinking analytical thinking strategic thinking analogy thinking integration thinking synthetic thinking conceptual thinking and critical thinking.

This research article aims to present guidelines for promoting career development and quality of life of people in Dan Thap Tako Sub-District Community Chom Bueng District Ratchaburi Province. This is a mixed method research by distributing a questionnaire with a confidence value of .8. with the sample using the Yamane sample table. A sample of 254 people was obtained. Out of a total population of 750 people the statistics used in the data analysis were frequency percentage mean standard deviation. and in-depth interviews with 15 key informants selected by specific type using descriptive and essay content analysis techniques. This results of the revealed that 1) the need for occupational development of the people in the community Dan Thap Tako Subdistrict Overall its at a high level. When considering each item it was found that They have debt problems lack of money want to add extra income for their families and communities and need help creating new products that meet standards. at a high level 2) Factors for training for occupational development of people in Dan Thap Tako sub-district community overall its at a high level. When considering each item it was found that There must be a sufficient budget to support have and need a stable job There is a career that will definitely make money and 3) Guidelines for occupational development and quality of life of people in Dan Thap Tako sub-district community Chom Bueng district Ratchaburi province. People have guidelines for occupational development of people in Dan Thap Tako sub-district community overall its at the highest level. When considering each item it was found that people in the community wanted to have love and unity with each other in order to generate income. and a stable and sustainable career With management 1) Personnel group members should be dispatched to attend training sessions with speakers and experts in product creation to provide knowledge and increase knowledge skills to members. Training skills for professional development groups to be able to create new products Its beautiful and can be standardized. 2) Budget should support sufficient budget. 3) Material or equipment the materials and equipment needed to create the product should be supported. use of materials and equipment There are materials and equipment to practice creating various products that can be put to practical use. To develop product works to be The most modern and efficient 4) the management aspect to be able to create beautiful product processing that meets the needs of the market and get standard products achieve efficiency and effectiveness

The objectives of this research were to 1) study patterns and patternsmaking of Hmong tribal top 2) design and develop Hmong tribal top 3) investigate satisfaction towards Hmong tribal top. The sample used in this study were 378 Hmong villagers residing in Mae Chaem District Samoeng District and Ganlayani District. Satisfaction questionnaires towards Hmong tribal top designs and 2 Hmong tribal top prototype developments were used as tool for the consumersatisfaction data collecting. The descriptive used for statistical analysis in the studywere the frequency percentage arithmetic mean and standard deviation. The research findings were as follows; (1) Most of the respondents were married ageing between 26 to 30 years old. They were mainly self-agricultural activities owner having monthly income lower than10000 baht with educational background lower than bachelor degree. The study revealed that majority of male respondents 97.88 % were capable to make Hmong tribal cloth. In contrast majority of female respondent 89.42 % were knowledgeable in Hmong apparel making. Predominantly the respondents largely wore Hmong apparel privately tailored by family member 75.13 % in male respondents and 79.89 in female respondents. Unanimously most of male and female respondents satisfied by the Hmong tribal top prototype 88.89 in male and 81.48 in female because of its ease of movement in all positions. Most of respondents were content in design and Hmong tribal top prototype. Male respondents preferred Hmong male tribal top No.1 to No.2 with average 4.31 and 4.25 respectively. Overall the satisfaction of both designs was in high level. Meanwhile female respondents were satisfied by female top prototype No.1 than prototype No.2 with average at 4.35 and 4.27.

The development of Ikat fabric reflects the Thai Phuan identity to designing contemporary fashion products. The purpose of research divided into 3 selections 1 studying the Thai Phuan identity ‘s fabric 2 developing the weaving’s patterns of Thai Phuan fabrics 3 designing the contemporary fashion products from the fabrics based on the satisfaction of customers survey. The simple groups are the ancient pattern’s Ikat fabric and the applied pattern’s Ikat fabric. The collected equipments of the research analyzing the identification of Ikat fabric by separating the analyzed standard into 3 parts such as the characteristics outline’s pattern weaving and coloring the evaluation of pattern fabric developed for professional opinions the evaluation of satisfaction of fashion products from professional opinions. The results have found that the older Ikat pattern fabric has been inspired from nature as well as arithmetic and line. Straight line referred natural environment. The type of pattern layout from straight line using square pattern continued 2- shaft weaving has the favorite colors are red yellow green dark brown black white. The Ikat’s pattern adapted weaving has the arithmetic framework and straight line. Diagonal pattern was inspired the 4-shaft weaving the colors usually be complementary colors but the white colors would be tie-dying Ikat the popular basic tone colors would be pastel tone reducing the dark of colors by using the white. Researcher design and improve 3 Ikat pattern fabrics which inspired the identity of Thai Phuan culture three. There have found that the professionally fashion designs think the first designed Ikat fabric “Ruam Nam Chai Thai Phuan” should be mostly developed into fashion products by (xˉ= 4.56)(S.D.=0.59) And the fashion products was evaluated by the fashion professional they were satisfied with the design number.4 (unisex) by (xˉ =4.69) (S.D.= 0.40) From those results shows that the Ikat fabric presented the identity of Thai Phuan and the designs is responded the customers as well.