จำนวน Repository ( 99 )

การผลิตสื่อเพื่องานสารคดีท่องเที่ยวพิชิตป่าเขา
การผลิตสื่อเพื่องานสารคดีท่องเที่ยวพิชิตป่าเขา

The purposes of this study ware to reduce travel documentaries: Conquer the Forest and to study the satisfaction toward travel documentaries: Conquer the Forest. The data collected from 100 people who was tourism visiting at Thong Pha Phum District Karnchanaburi province. The statistics to analyze data employed frequency percentage mean and standard deviation. The results of the study showed that the satisfaction of tourism to travel documentaries: Conquer the Forest was at a high level (x ̅=4.17).

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สื่อประชาสัมพันธ์การท่องเที่ยวเชิงอนุรักษ์ จังหวัดสุพรรณบุรี
สื่อประชาสัมพันธ์การท่องเที่ยวเชิงอนุรักษ์ จังหวัดสุพรรณบุรี

The purposes of this special project were to produce the public relationship Ecotourism at Suphanburi Province and to evaluate the satisfaction by 200 people when they participated with travel manual by online questionnaire. The satisfaction to analyze by using frequency deviation average and percentage. The result occurred that the satisfaction of the reader was in high level. (𝑥̅ = 4.20 S.D.= 0.48) Keywords: Public Relations Guidebook Hoop Khao Wong Reservoir

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สารคดีแนะนำสถานที่ท่องเที่ยว “พิพิธภัณฑสถานแห่งชาติจังหวัดสุพรรณบุรี”
สารคดีแนะนำสถานที่ท่องเที่ยว “พิพิธภัณฑสถานแห่งชาติจังหวัดสุพรรณบุรี”

The objectives of this special project were to product travel documentary of the National Museum in Suphan Buri Province and study of the satisfaction of thevisitors from 200 tourisms by using the questionnaire. The statistics to analyze data was frequency percentage average and standard deviation (S.D.) The result shown that the tourisms had high levels of satisfaction to the travel documentary of National Museum Suphan Buri Province.

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ปัจจัยที่มีผลต่อการตัดสินใจของนักท่องเที่ยวในการเลือกซื้ออาหารไทย ในเมืองมัลลิกา ร.ศ. 124 อำเภอไทรโยค จังหวัดกาญจนบุรี
ปัจจัยที่มีผลต่อการตัดสินใจของนักท่องเที่ยวในการเลือกซื้ออาหารไทย ในเมืองมัลลิกา ร.ศ. 124 อำเภอไทรโยค จังหวัดกาญจนบุรี

The purposes of this research were : 1) study the demographics and buying behavior of tourists in Thailand Food in the Mallika City Rattanakosin Era 124 Amploe Saiyok Kanchanaburi Province district 2) study the relative importance of the factors in the decision to purchase food Thailand3) compare another factor in the decision to purchase food Thailand. by personal factors and4) comparing the deciding factor in the purchase of food Thailand by habit of buying food Thailand. The samples Travelers aged 18 years and over who buy food in the Mallika City Rattanakosin Era 124 Amploe Saiyok Kanchanaburi Province district 400 was used in this research is the statistical methods used to analyze data were frequency percentage mean Standard Deviation. t-test ANOVA test. Which a double comparison the used of lysergic acid diethylamide. The data were analyzed using a computer program. The results showed that : 1) most visitors were women aged 26-33 years with a bachelors degree a career as a private company and earn 30000 baht to the habit of buying food Thailand found that most tourists buy food because there were many types to choose from. It was a type of dessert each time that would buy 1-2 / cups / plates. The food Thailand 2-3 / 1 excursion cost 101-300 baht each time by feeding information about Thailand from social media and individuals who share the food with Thailand the family members 2) factors in deciding which foods to buy Thailands tourist arrivals showed an overall emphasis on a high level. Considering it was found that the side with the highest mean score. The product was inferior to the distributing channel price and average minimum promotion marketing 3) comparing the deciding factor in the purchase of food Thailand by demographic factors showed that age education sex tourists and monthly income are different. Factors were affecting the choice to buy food Thailand not different except for tourists with different careers. Factors were affecting the choice to buy food Thailand differences are statistically significant at the .05 level and 4) comparing the deciding factor in the purchase of food Thailand by habit of buying food Thailand were tourists with the amount of food bought in Thailand at a time different. Factors were affecting the choice to buy food Thailand. The overall was difference then no different the statistical significance level. 05.

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การสื่อสารการตลาดที่มีต่อพฤติกรรมการท่องเที่ยวของนักท่องเที่ยวชาวไทยในพิพิธภัณฑ์ประวัติศาสตร์ในกรุงเทพมหานคร
การสื่อสารการตลาดที่มีต่อพฤติกรรมการท่องเที่ยวของนักท่องเที่ยวชาวไทยในพิพิธภัณฑ์ประวัติศาสตร์ในกรุงเทพมหานคร

This research aims to study the personal factors. Behavior and Marketing Communications on the behavior of the History tour of tourists in Bangkok Thailand. The hybrid research Is Quantitative Research 400 samples. Questionnaires were used to collect data. The statistics used in the analysis were percentage mean standard deviation. Chi-square test the level of statistical significance .05. And Qualitative Research In-depth interviews in finding consensus and conflict between management Museum. Marketers Museum Visitors to the museum and the results of quantitative research. The results showed that: 1) Most of the respondents aged 15-25 years old single female student with a bachelors degree. The average income per person is not more than 7000 baht monthly income of an average family 15000-30000 baht and living in Bangkok. 2) Most of the planned tour. Most holiday weekend. The main objective is to study the first year of the museum tour 1-2 times a tourism model is geared experience. Each tour takes 2-3 hours. 3) Behavioral marketing communications planning travel. Time to travel the main purpose of tourism the number of times in one year tourism model. The level of significance. 05. The results of the research showed. The most consistent hypothesis testing with quantitative research. Keywords : Marketing Communications Travel habits History Museum

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