จำนวน Repository ( 46 )
ปัจจัยที่มีผลต่อการตัดสินใจซื้อสินค้าประเภทความงาม ผ่านการแนะนาของบล็อกเกอร์
The purposes of this research were (1) to study the usage behavior of social media for the purpose of reading or viewing beauty products based on blogger recommendations (2) to study factors of blogger recommendations of beauty products (3) to study the behavior of decision making to purchase beauty products based on blogger recommendations (4) to study personal factors and behavior of decision making to purchase beauty products based on blogger recommendations (5) to study the relation between the usage behavior of social media for the purpose of reading or viewing beauty products based on blogger recommendations and the behavior of decision making to purchase beauty products based on blogger recommendations and (5) to study the relation between factors of blogger recommendations of beauty products. 400 persons were included as a sample. The data was gathered by using questionnaires and being analyzed by methods of calculating frequency percentage average standard deviation one-way ANOVA and multiple regression analysis. The results of the research were as follows; Considering the usage behavior of social media for the purpose of reading or viewing beauty products based on blogger recommendations. It was found that most consumers decide to purchase beauty products because of an interesting product presentation and the facial beauty products are the most purchased products by the consumers. In an overall picture the consumers agree with the factors of blogger recommendations of beauty products at a very good level and the factor of blogger is the most agreed factor.
ความสัมพันธ์ระหว่างปัจจัยที่มีผลกระทบกับคุณภาพการเปิดเผยข้อมูลด้านสิ่งแวดล้อมของบริษัทจดทะเบียนในตลาดหลักทรัพย์แห่งประเทศไทย
The purpose of the study on the association between factors affecting environmental information disclosure quality of listed companies in the Stock Exchange of Thailand was to investigate factors which posed impacts on the listed companies in Thailand Stock Exchange using the information from 2007 to 2011. The data applied Multiple Regression Analysis to test the relationship between the dependent variable environmental information disclosure quality and independent variable which included the ability to compete the ability to make profits business liquidity operation period business industry and business size as control variables. The result showed that the ability to compete was significantly related to the quality of the environmental information disclosure. This means that the higher competition the more environmental information disclosure. Regarding the other variables such as the ability to make profits business liquidity and operation period did significantly not relate to the environmental information disclosure quality. Moreover business size had significant positive association with the quality of the environmental information disclosure which means that bigger businesses are more capable to reveal their environmental information than the smaller ones. The information disclosure qualities in terms of resources legalization and sustainability were reported more highly than others. However the companies producing industrial products disclosed their companies’ policies more while service industries revealed more about their accounting and financial information which related to the environment.
การสร้างดัชนีชี้วัดและปัจจัยที่มีผลต่อความสาเร็จอย่างยั่งยืนของธุรกิจร้านอาหารทั่วไป ในเขตพื้นที่เทเวศร์ กรุงเทพมหานคร
The objectives of this research are to study factors affecting the sustainable success and define the key performance indicators. The research instruments used for data-gathering were semi-structured interview. The results of the interviews were created by using independent variables in questionnaire. The populations of this research are the 54 fast dining business entrepreneurs within 500 metres around the Thawes Area. The information collected by 54 questionnaires with a 100% response rate and analyzed and processed by computer. The results were as follows : There are three main factors affecting the sustainable success of the fast dining business in Thawes area which are internal operation social responsibility and environmental responsibility. Internal operation composed of reasonal pricing fast services constant tasty great hospitality and always keep a good standard. Social responsibility consisted of fresh ingredients cooking process with heath concerns clean kitchen pricing display and following the law of minimum wage employment hiring. Environmental reposibility are include using uncontaminated seasoning reliable source of food ingredients non-toxic cooking material unexpired seasoning and safe tableware and food container. The result can lead to 10 key performance indicators. It’s include customer satisfaction towards services customer satisfaction on the constant taste customer satisfaction on resonable pricing customer confidence in food standard customer confidence in freshness of food ingredients customer confidence in the cleanliness of food customer confidence in the cleanliness of cooking material and kitchen customer confidence in clear pricing display employees satisfaction on their wage and customer confidence on the safety of food. The suggestions were that the entrepreneurs should improve their business to earn more profit and train their employee for a successful service. Related educational Institution and government sectors must be coordinated to develop entrepreneurs in fast dining business to maximize ability for a sustainable success.
การศึกษาปัจจัยที่มีผลต่อความสำเร็จในการประมูลคลื่นความถี่สำหรับกิจการโทรคมนาคมย่าน 1800 MHz ของบริษัทจดทะเบียนตลาดหลักทรัพย์แห่งประเทศไทย
The objective of this study is to analyze the factors affecting the success of 1800 MHz frequencies auction for the telecommunication of 4 listed companies in the Stock Exchange of Thailand. Including Advanced Info Service Public Company Limited Total Access Communication Public Company Limited True Corporation Public Company Limited and Jasmine International Public Company Limited. The collection of financial data and annual reports were the first quarter of 2010 to the third quarter of 2015. The Logistic Regression Analysis was applied to test the hypothesis. The result of this study found that the total debt to equity ratio and current ratio affected the success of the 1800 MHz frequencies auction at the 0.05 significant level but the net profit margin ratio the asset growth rate the revenue growth rate and the fixed asset turnover ratio did not affect the success of frequencies auction at the 0.05 significant level.
ปัจจัยที่มีผลต่อการออกกลางคันของนักศึกษา มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร ปีการศึกษา 2557
Purpose of this study 1) factors affecting the drop out of Rajamangala University of Technology PhraNakhon students in 2014 academic year. 2) correlation with personal information and 3) solutions to prevent the drop out. A study population are 1179 students who have dropped out in 2014 academic year and 584 lecturers of the Rajamangala University of Technology PhraNakhon. The analysis on the students population will be carried out by computing frequency percentage and Chi-square test to observe independency between the two variables. Also conducting an interview on the 360 students and 70 lecturers of the Rajamangala University of Technology PhraNakhon. From data collecting found that majority of student population status can be put by order as terminated deprived and resigned. Gender hometown occupation of parents/guardians and income of parents/guardians show significant relation to the drop out of the students in 2014 academic year while parents marriage status show no relation with statistically significant of 0.05. From the interview it can be extracted and put in order of contribution that personal issue family issue university environment and lecturer effect the student decision to drop out. Suggested solution: the university should create unique image encourage students to have part-time job during semester set up a consulting and support center provide more financial aid adjust and improve university scenery sourcing/maintenance furniture and equipments to meet usage adequate and quality standard and finally set up a colloquiums focusing a practical application. Therefore Rajamangala University of Technology Phra Nakhon should put the result from this study into practical use as a guideline to meet future circumstance and to develop administrative strategy for maximum advantage in the competition.