This research has objectives 1) to study about personal factors of bakery buyers; 2) to study about behavior of selection to buy bakery of consumers; 3) to study about marketing factors affecting behavior of selecting to buy bakery of consumers; 4) to study regarding relations between personal factors and behavior of selecting to buy bakery of consumers and 5) to study the relations between marketing mix factors and behavior of selection to buy bakery of consumers in Mueang Nonthaburi District Nonthaburi Province. Sample group contained buyers of bakery in Mueang Nonthaburi District Nonthaburi Province numbering 400 buyers. Research tools are questionnaires. Statistics used in analysis of data comprised frequency percentage mean standard deviation and chi-square. The researcher analyzed the statistic information by using computer programs. The research result found that : 1) most consumers were female aged below 20 years education was in Bachelors Degree; most were school students and university students having average income per month for 10001-20000 Baht; 2) behavior of selection to buy bakery of consumers in Mueang Nonthaburi District Nonthaburi Province it was found that most consumers selected to buy bakery from beverage and bakery shop. Type of bakery selected to buy was bread. The reasons to use bakery shop service were that bakery was delicious. Opportunity to select for buying bakery was to consume by themselves. The period for selecting to buy was 15.00-18.00 hours. Expense in buying bakery in average per time for 51-100 Baht. Frequency in using bakery shop service was 1-2 weeks per time; 3) the factor of marketing towards selection to buy bakery of consumers. In the overview the evaluation result was in much decision. When each aspect was considered it was found that in the aspect of products and in the aspect of service providing process the result was in the most level and the aspect of distribution price and marketing promotion were in much level; 4) relations between personal factors and behavior of selection to buy bakery of consumers in Mueang Nonthaburi District Nonthaburi Province it was found that gender age education level occupation and average income per month had relations having statistical significance at level of .05 and 5) relations between marketing mix factors and behavior of selection to buy bakery of consumers in Mueang Nonthaburi District Nonthaburi Province it was found that the aspect of product price distribution marketing promotion and aspect of service providing process had relations with statistical significance at level of .05.

The objectives of this research were to; 1) the personal factors. 2) the behaviors of Fast Food Consumption 3) to study the correlation between personal factors Knowledge and the behaviors of Fast Food consumption of High School Student At Srinagarindra The Princess Mother School Phuket. The population of this research consisted of 965 High School Student At Srinagarindra The Princess Mother School Phuket. Amount of sample size was 276 students which were selected by stratified random sampling; questionnaires and tests were used to collected data. Data were gathered though statistically analyzed by frequency percentage and Chi-square test. It was found that most of the sample groups were female (65.5%) aged 16-17 years old (74.3 %) who were studying upper secondary school (38.1%) Buddhism (83.3%) average earning of 50 – 100 baht (52.9%) daily and the average monthly income of family 10001 – 20000 baht (35.9%). Knowledge of fast food at the moderate level (57.6%). Most of sample groups like Full Meal Fast Food (83.0%) that cause of taste of foods (46.4%) The most favorite menu was fries chicken(33.0%) about 91 persons spent about 101 -200 baht per time. The most of sample groups choose KFC (60.1%). Channel is Facebook (49.6%) and variety of price (35.9%). The result of behavior in fast food consumption of Upper Secondary School It was also found; the consumption expenditure per time correlated with gender level of education correlated with type of food menus and prices. The amount average daily earning correlated with channel of news. Average income family monthly correlated with reason to choose and the consumption expenditure per time. Knowledge of fast food correlated with place and channel of news. Knowledge of fast food was found at 0.05 significant had relations to places and channel of news (p<0.05).

The purposes of the research were to study 1) personal factors of the academic staff at Rajamangala University of Technology Phra Nakhon (RMUTP) 2) fresh-coffee consumption behavior of the academic staff at RMUTP and 3) relationship between personal factors and fresh-coffee consumption behavior of the academic staff at RMUTP. The sample group consisted of 237 academic freshcoffee consuming personnels The instrument was a questionnaire. Frequency percentage mean standard deviation Chi-square and Phi correlation were used in data analysis via computer program. The results of the study indicated that 1) majority of the samples were female aged between 41-45. Most of them were master’s degree holding instructors with 25001-30000 baht monthly income; 2) most of the staff consumed approximately 4-5 glasses of freshly-brewed coffee weekly spending 41-50 baht per glass. Most purchased the fresh-coffee from a coffee booth or a coffee corner from 09.01-12.00 in the morning. Most of the samples preferred to drink iced (cold) fresh-coffee which had bitter sweet rich taste. Milk was once in a while added. Moreover they liked to drink fresh-coffee together with something sweet such as cake bread and pie; and 3) concerning the relationship between personal factors of academic staff at RMUTP it was found that age work status education level faculty and average monthly income had a statistically significant correlation at the level of 0.5 with the consumption behavior. None of the gender was found.

The purposes of this study were: 1) to studied of knowledge about snack consumption 2) to studied the behavior of snack consumption 3) to studied the association between personal factors or behavior of snack consumption 4) to studied the relationship between family factors or behavior of snack consumption and 5) to studied the association between the knowledge or the snack consumption behavior of middle school students in Thepmitrsuksa School Surat Thani Province. Samples were the middle school students in Thepmitrsuksa School Surat Thani Province that were studying in 2sd semester of academic year 2016 of 301 students. The Research instrument was a questionnaire. The statistics used to data analysis such as; frequency value percentage value average standard deviation and the Chi-squared test that were performing the data analysis used to SPSS statistics. The results of research were found: 1) most of students had highly knowledge about snack consumption 2) the students behavior of snack consumption sometimes had the behavior of snack consumption that consumed candies more than anything else. 3) the association between personal factors such as sex age habitation characteristics amount was being received characteristics from guardian and amount was being received characteristics from the guardian with snack consumption behavior of middle school students in Thepmitrsuksa School Surat Thani Province there were associated statistically significant at 0.05 however the association between personal factors in grade level of study there were not statistically significant in association with snack consumption behavior at .05. 4) the relationship between family factors such as education of guardian and the size of family with snack consumption behavior of middle school student in Thepmitrsuksa School Surat Thani Province that will have found the relationship were statistically significant at .05. and 5) the knowledge about snack consumption behavior of middle school students in Thepmitrsuksa School Surat Thani Province that will has been finding the association was statistically significant at .05.

The objectives of this study are (1) to research the behavior of breakfast consumption of Rajinibon senior high school’s students (2) to study their knowledge of breakfast consumption (3) to examine the relationship between their behavior of breakfast consumption and their knowledge of breakfast. The number of samples in this study is 240 Rajinibon senior high school’s students all of whom have been chosen by the method of stratified random of sampling. The tools studied in the research have been divided into two types namely 1) the questionnaire about the behavior of breakfast consumption of Rajinibon senior high school’s students. 2) the research about the student’s breakfast and statistics used analyze its data are frequency value the percentage the average value the standard deviation and the formula of finding the Pearson Chi-Square’s alpha coefficient. The research shows that most students have acknowledged the advantages of having breakfast at moderate level (57.50%) while 52.50% of students have gained its advantages at good level. It can be concluded that there is no relationship in statistical significance between the knowledge of breakfast consumption and the behavior of breakfast consumption of Rajinibon senior high school’s students when tested by the Pearson Chi-Square .