The objectives of this research are ; 1) to study the knowledge about healthy food;2) to study the attitude towards consumption of healthy food;3) to study the relationship between the individual of personal factor and health factor and 4) to study relationship between knowledge and attitude towards of healthy food of high school teacher at Nonthaburi that influence their behaviors. Questionnaires were used as a tool for collecting the data and the data was analyzed using percentage mean standard deviation t-test f-test and Pearson correlation (r) Most of the responders of this research are female. Age group is between 51-60 years old. Height group is between 151-160 centimeters. Weight group is between 51-60 kilograms. The majority of their salaries are between 28001-33000 Baht. The level of personal sickness is low. The level of understanding of how to consume healthy food is high. The attitude of consuming healthy food is high level. But the behavior of consuming healthy food is mostly at moderate level According to the study of relationship between the individual of personal factor and health care factor. The results are: there is relationship between sex and behavior of consuming healthy food statistically significant at the .05 level. Moreover the study of relationship between the knowledge and attitude of consuming healthy food of high school teacher that impact to their behavior show knowledge and attitude have relationship to behavior to consume healthy food statistically significant at the .05 level

The objectives of this research were to study the snack consumption behavior of vocational education students certificates level as relate to sex age education level income knowledge of snacks and to study relationship of different levels of knowledge of snacks to sex age and education level of vocational education students certificate level. Sample of 267 home economics students ages 16-18 years home in Kanchanaburi Suphanburi and Nakhonphathom were randomly selected by stratified random sampling. All data were colleted by questioners and analyzed through percentage mean standard education chi – square T – test and F – test. The results of this study indicated that the snack consumption behavior of vocational education certificate level studied in the western Region Vocational Education Institutes had medium level of knowledge about snack. Sex age education level and different income were not significantly related to snack consumption behavior. Different sex and age did not contribute to knowledge levels about snacks.

The objectives of this study were 1 ) to investigate the marketing mix factors influencing sukiyaki consumption among the elderly in Bangkok 2) to explore the consumer behavior of the elderly in sukiyaki consumption and 3 ) to study the relationship between marketing mix factors and the behavior of the elderly in sukiyaki consumption in Bangkok. The sample was 400 elderly people aged 6 0 years and over who living in Bangkok and consumed sukiyaki as food. A questionnaire was used as a research instrument. Statistics used in data analysis were frequency percentage mean standard deviation and hypothesis testing using Chi-Square. The results found that 1) overall opinion of the sample group was at a high level in terms of opinion on service staffs distribution channels product price service process and physical environment except for marketing promotion there was at moderate opinion. 2) In terms of sukiyaki consumption behavior the most popular ingredients in sukiyaki were fresh vegetables meat and meat products noodles and starchy foods eggs and mushrooms. The sample group liked to consume in sukiyaki restaurants. The reasons for sukiyaki consumption were the taste quality freshness various menus and the price of the food was reasonable with the quantity and quality. The frequency of consuming sukiyaki was less than once a month followed by once a month. The average food cost was between 201-300 bath per person. Most sukiyaki consumption time was on weekends between 13.01-16.00. Most of the consumption consisted of family members and the number of people eating was 4 or more. 3) Marketing mix factors included product factors price distribution channels marketing promotion service staffs service process and the physical environment found to be related to Suki food consumption behavior in terms of the reason for consumption the frequencies used in food consumption per month the average consumption cost per time per person and the time spent in food intake with statistical significance at the .05 level.

This research is to find a process and psychological interviewing technique that can get an in-depth of consumer Insight. By using a qualitative research method an in-depth interview and non-participant observational technique were used for data collection. The sample group composed of nine participants varied in terms of emotional quotient the ability to adapt and recovery after encountering with critical incidents. Professional in three careers an inquiry official psychologist and marketer interviewed the sample group for an in-depth of consumer insight for security equipment. After that the sample group was interviewed again by the researcher. Findings showed that the interviewing technique of the inquiry official was getting to the point quickly giving pressure and making the interviewee fear by using previous criminal cases. While the interviewing technique of the psychologist was being friendly with the interviewee using assumption that might happen and avoided asking the interviewee’s direct experience the marketer’s interviewing technique was paying more attention on the interviewee’s lifestyle and real-life experience. The research also found that the process to reach an in-depth of the consumer insight began with preparing for the interview introducing the interviewer and building a relationship with the interviewee asking questions investigating the problems before verifying information and planning to solve problems or find the opportunity to sale products. The interview should use friendly language suitable for the interviewee building a relaxing atmosphere and giving an opportunity for the interviewee to express his/her opinion.

The aim of this is to study the relationship among the parameters such as demographic characteristic and the utilities and media explosures of the student of RMUTP THEWES CAMPUS by using surveying research for 303 sampleis.