จำนวน Repository ( 132 )
รูปแบบการเตรียมความพร้อมในด้านการจัดการศึกษาของมหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร ในการเปิดประชาคมอาเซียนปี พ.ศ.2558
This research study is a combination of quantitative research and qualitative research. The objectives are: 1) study the present conditions and barriers 2) preparation 3) factors that effect to the preparation 4) find the ways to prepare 5) form to prepare and 6) the format to prepare in ASEAN. There are two types of administrators namely administrators teachers and staff who related to the quantitative data of 285 sets of questionnaires. To collect and analyze data already processed with statistical program R to determine the frequency percentage mean and standard deviation and qualitative information to select 20 people of administrators teachers and staff then verify the accuracy of the content with content analysis. The results showed that the current problems in education: 1) A curriculum does not support the needs of ASEAN community 2) Premises is inadequate and not ready in education management 3.) budget is not enough In the preparation of education management to enter the ASEAN 4) lack of person who in charge of education management 5) Material is inadequate in preparing the study for the ASEAN community. The preparation for ASEAN community 1)to practice English 2) to prepare teachers to enter the ASEAN 3) researchers who are ready to do the research to develop education management 4) sufficient staff are available in English teaching 5) to prepare the budget usage for the ASEAN 6) executives with expertise in education management determinant factor for the promotion of education in preparation for the ASEAN community. The overall image is moderate. The SWOT analysis of strengths and weaknesses is high level. The guidelines of educational policies for ASEAN community is at high level the budget has been prepared adequately for the preparation of education in the ASEAN community is at high level. For qualitative information is about the Rmutp. policy in 4 M. [ man money management and marketing ] for education. There is not ready yet to prepare the English course of nine faculties must train both of teachers and students in English to welcome ASEAN community for being attract the Thai students and foreign students in ASEAN countries.
รูปแบบกลยุทธ์ทางการตลาดบริการที่มีผลต่อผู้บริโภคในกลุ่มมิลเลนเนียลในการตัดสินใจสั่งอาหารจากร้านอาหารผ่านแอพพลิเคชั่นส่งอาหารเดลิเวอรี่
This research aims to study a model of marketing strategic towards generationmillennials customers’ buying decision using food delivery application and to present model of marketing strategic towards generationmillennials customers’ buying decision using food delivery application. The mixed methods approaches of quantitative and qualitative research methods were used. In qualitative research method using in-depth interviews with 11 respondents and quantitative research in which questionnaire was used as an instrument to collect data from 400 populations of generation millennials customer living in Bangkok who order foods through food delivery application. Statistics for data analysis included frequency percentage average standard deviation exploratory factor analysis (EFA) The results indicated that most of the respondents were women with a bachelorsdegree who had a career as private company employees and an average monthly income of 18000 – 25000 bahts use Grab application the most use less than once week there are a total of 2 orders per order choose order the most street food average 100 - 350 Baht cost per time order food in the evening (17.01-22.00 p.m.) order food to eat at accommodation most order food to eat with friends reason for ordering a delivery is that it is comfortable from out going by self choose to pay by cash and consumers think that all of the factors are important in deciding to order food from restaurants through the Delivery Application application at high level. Results analysis of factors affecting generation millennials customers’ decision making to order from food delivery application be classified into eight factor as 1) easy to user experience strategy 2) goods value and price strategy 3) physical evidence and presentation strategy 4) strategies for brand awareness 5) accuracy and complete strategy 6) restaurants management system strategy 7) sales promotion strategy 8) new product development strategy.
รูปแบบการจัดการต้นทุนทรัพยากรมนุษย์ของธุรกิจการท่องเที่ยวในวิสาหกิจชุมชนภาคกลางตอนล่าง
The purpose of the study was set to analyze the current situation of human resource cost management of tourism business of community enterprises in the lower central region. The study was examined through the perspective of a group of experts scrutinizing future feasibility of human resource cost management of tourism businesses of the lower central region community enterprises. The data were examined by delphi techniques with the data collected through the interviews and questionnaires from three different data collections. The data analysis was completed using means of descriptive median and consistency then confirmed the result with by the interquartile range calculation. It was found that the key components included 1. Mechanism skill cost 2. Management skills cost and 3. Effectiveness skills cost for the determination and validation of future forms of human resource cost management model in tourism business of community enterprises in the lower central region as examined and approved by the experts in all three skills for the feasibility of the future application
การพัฒนารูปแบบผลิตภัณฑ์หัตกรรมชุมชนเตยปาหนันจากภูมิปัญญาท้องถิ่น บ้านร่าหมาด ตำบลเกาะกลาง อำเภอเกาะลันตา จังหวัดกระบี่
Development guideline local wisdom product of Pandanus Odortissimus Linn. Banramad Lanta Krabi a purpose (1) the study local wisdom product of Pandanus Odortissimus Linn. (2) Develop guideline product for handicraft demand with the customer (3) Develop guideline productBased on local wisdom. The collect information local wisdom product of Pandanus Odortissimus Linn. Banramad Lanta Krabi With the method of interview and develop product for handicraft demand with the customer. The sample is People interested product of Pandanus Odortissimus Linn. The research results (1) product of Pandanus Odortissimus Linn. Banramad Lanta Krabi has evolved from a product of mats used since the ancestors and inherit. Developed according to usage until the group Pandanus Odortissimus Linn. Banramad Lanta Krabi Since 1999 has developed products for sale In other product. Emphasize the fairness in the form of traditional wisdom and the productivity of its members group Pandanus Odortissimus Linn. Banramad Lanta Krabi (2) Develop guideline product for handicraft demand with the customer provide feedback on product variations results Most of the respondents were female 198 representing 80.77 % age range 51-60 years 102 persons or 38.46%. And give opinions aspect convenience on form bag (=4.6) pattern ( =4.5) and benefit ( =4.4)
การผลิตสื่อประชาสัมพันธ์มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร ในรูปแบบเสมือนจริง 3 มิติ
The objectives of the study were to produce 3D virtual reality media production for public relations of Rajamangla University of Technology Phra Nakhon and to study the satisfaction of the 3D virtual reality Media. This research was research and development. The data was collected from a sample of 400 samples. Data was analyzed by mean and standard deviation (S.D.). The results showed as follows: the sample group had the satisfaction to 3D Virtual Reality Media for Public Relations of Rajamangla University of Technology Phra Nakhon was at a high level.