The objectives of the study were : 1) to study the character of Generation y effecting to buying decision at convenience stores. 2) to study the communication channels effecting to buying decision at convenience stores. The sample group was 500 graduation single females age between 25-29 years old working in private companies monthly income between 30000 – 40000 baht. The instruments used in the study were 1) the questionnaire and 2) the multiple regression analysis. The frequency percentage and mean were the parameters used for statistical analysis. The result of the study were 1) the most frequent buying store was 7-11 2) the most frequent communication channel was LINE application 3) the most frequent connecting tools were smartphone and tablet and 4) the most frequent payment channel was convenience stores. The finding of Generation Y population’s character analysis showed that occupations the convenience stores’ brand and connecting tools had effected to buying decision at the convenience stores and it is statistically significant at .05 level. For the marketing communication channels analysis showed that Advertising Sales Promotion Public Relations and Publicity Online and Social media Marketing Mobile Marketing Direct and Database Marketing and Personal selling were effected to buying decision at convenience stores.

This research is intended; 1. To study the problem solving on marketing strategy and management development of silk for Na Po People located in Buriram province. 2. To convey how to fix the marketing strategy and development of product for Na Po Province’s silk. A research conducted Action Research which studies the conceptual framework and research on the theory of Deming PDCA cycle by examples that include 20 residents of Na Po community. The sample group will be educated on the capacity of Na Po’s Community Enterprise marketing and development of management on One Tambon One Product (OTOP) to be comparable with international (AEC). Moreover the research will collect questionnaires on target consumers to analyze the silk market. The research found that there are two Factors : - marketing factor and management factor. In marketing factor 1. To create brand silk Na Po so consumers know and recognize toward brand which Na Po’s silk has not owned any brand at present. 2. 2. To be advertised about the product of Na Po’s silk to target market to recognize and aware for Na Po’s brand 3. 3. To improve the quality of the product as standard into the acceptance of common people especially foreign customers. 4. 4. To develop new silk products by providing a variety of processed products to meet the diverse needs of consumers. 5. 5. To increase the distribution channels can be purchased easily and conveniently. 6. In management factor 7. 1. To plan for raw material in advance about stock of Na Po’s silk is adequate for production. 8. 2. To be supported for providing Na Po Community Enterprise’s fund by government sector

The purpose of this research Knowledge Management Marketing and Business Plan.for Manufacturers Hyacinth Wickerwork OTOP in Central Area is to study the implementation of marketing and business plan for OTOP producers from water hyacinth in North Central Area and to develop the model operations marketing and business plan to effectively comply with the business of manufacturing OTOP products from hyacinth wickerwork. The questionnaire to collect data are 180 samples of producers OTOP from hyacinth wickerwork in North Central Area where 4 provinces is Ayutthaya Ang Thong Sing Buri and Chai Nat. the data were analyzed by the statistics program for data analysis were percentage mean standard deviation and T-Test Independent test and F-Test. 1. The results of data analysis from the 180 samples found that most of them are female. Their aged between 35-65 years as a housewife or a farm garden who residing in the same neighborhood and to be relatives. For weaving water hyacinth is a hobby or an extra income when the availability of routine and trained by a professional instructor.The material is produced in the canals which are obtained locally. 2. The results of the data analysis on the marketing knowledge that the samples who produce OTOP by hyacinth wickerwork do not understand or have on in knowledge of the market because of they are production only. They recognize only the original knowledge and understanding of the raw materials whish used hyacinths is to be processed only. 3. The results of the data analysis on the business plan showed that this group with expertise in the preparation of business plans by training from the Department of Community Development by understanding the basics of a business plan that must do more to save a local guide and a business planning system and also that a standard can be used in contact with various Financial Institutions Officers but the leader of the group also a lack of understanding of the details of the business plan accuracy therefore it does not convey such knowledge to a group of people or their next generation. The results of the researchers found that 1. The difference of Gender position and experience can impact the implementation of marketing and business plan also knowledge and understanding are different. 2. Although cultural technologies competitive conditions government policies legal and resources naturally are different but the producers from water hyacinth in North Central Area can also develop a model for implementation of marketing and business plan to be effective as standard and can be used to benefit the situation is different.

การวิจัยเรื่องนี้ เป็นการศึกษาและเก็บข้อมูลเพื่อจัดทำ เว็บไซต์ประชาสัมพันธ์สินค้า OTOP เพื่อเตรียมความพร้อมการเข้าสู่ประชาคมเศรษฐกิจอาเซียน มีวัตถุประสงค์เป็นการออกแบบและพัฒนาเว็บไซต์สินค้า OTOP เพื่อช่วยจัดการข้อมูลสินค้า ข้อมูลประเภทสินค้า ข้อมูลข่าวสาร ข้อมูลกระดานถาม-ตอบ และเป็นการประชาสัมพันธ์สินค้าให้กับบุคคลทั่วไปที่สนใจ โดยการจัดทำอยู่ในรูป 2 ภาษา ภาษาไทย และภาษาอังกฤษ ซึ่งการพัฒนาเว็บไซต์ในครั้งนี้ได้มีการออกแบบฐานข้อมูลเพื่อให้สามารถเก็บข้อมูลต่างๆ ได้อย่างมีประสิทธิภาพมากยิ่งขึ้นมีความสะดวก และรวดเร็วในการค้นหาตรวจสอบข้อมูล เพิ่ม ลบ และแก้ไขข้อมูลได้ ทำให้การติดต่อประชาสัมพันธ์์สินค้า OTOP มีประสิทธิภาพมากยิ่งขึ้น เว็บไซต์ประชาสัมพันธ์สินค้า OTOP เตรียมความพร้อมสู่ AEC พัฒนาด้วยภาษา PHP ใช้ Mysql เป็นฐานข้อมูล และมีโปรแกรม Adobe Dreamweaver 8 ซึ่งเป็นโปรแกรมที่ช่วยในการจัดการสร้างเว็บไซต์

This study was aimed to study the demographic characteristics of who decided to shop online to explore working-age people’s internet behavior and to investigate the demographic factors influencing internet shopping decisions. The population and sample used in this study were working-age people drawn from Snowball Sampling method. The questionnaire used was distributed through the internet to 400 respondents. The data were collected and analyzed by the computer program through the statistical analysis including frequency percentage mean () standard deviation (S.D.) and two-way analysis (ANOVA). The research results revealed that Marketing mix factors affected the internet shopping decisions of the working-age people in general at high level (= 4.13 S. D. = 0.430) . When looking into each aspect it was found that the price factor highly influenced the online purchasing decisions (= 4.16 S. D. = 0.463) . followed by the product factor (= 4.13 S. D. = 0.452) which was also considered at high level. The promotion factor had high impact on online shopping decision (= 4.13 S. D. = 0.422) as well as the distribution channel (= 4.13 S. D. = 0.386). The result regarding the relationship revealing gender and age (F = gender *age (1357) = 7.128 p < .05 ) had a significant effect on online shopping at the .05 level. Gender * and occupation (4357 ) = 1.503 p < .05 ) had influence on decisions to online shopping with statistical significance at .05. Occupations and income (F * occupation * income (1357) = 11.487 p < 0.5 ) could influence decision making on the internet shopping with statistical significance at .05. Also the relationship between gender and occupation (F * gender occupation ( 4357 ) = 5.237 p < .05 ) had an influence on the choice of the internet shopping decision on price at the .05 level; the relationship of gender and occupation (F * sex occupation ( 1357 ) =8.000 p < .05 ) influenced the decision to shop on the internet in terms of marketing promotion at the .05 level of significance.