The objectives of this : 1) to study the operating conditions of Thai restaurant business operators under Steve Cafe & Cuisine. 2 ) To study the internal and external factors related to the operation of Thai restaurant business operators under Steve Cafe & Cuisine. 3 ) To study strategies for adapting to new normal for survival in the operations of Thai restaurant business operators under Steve Cafe & Cuisine. 4 ) To compare strategies for adapting to a new normal for survival in the operations of Thai restaurant business operators under Steve Cafe & Cuisine classified by operating conditions and 5 ) to determine the relationship between strategies for adapting new normal for operational survival with the internal and external factors related to the business operations of Thai restaurant operators under the Steve Cafe & Cuisine. The population of 50 includes business owners executives managers supervisors restaurant employees and 350 consumers who choose to use the service of 3 branches of Thai Steve Cafe & Cuisine located in Bangkok namely Dhevet branch Rama VI branch and Phan Fa branch. The research instrument was a questionnaire. The statistics used for data analysis were frequency percentage mean standard deviation one-way ANOVA and statistical correlation coefficient. The results of the research found that 1 ) most of the respondents restaurant business located in Dhevet has been in business for 5 to 10 years. It is a large business (more than 20 tables) and the number of employees is more than 15 people. while having sales of 300000 baht per month or more. Curry is the restaurant’ s bestselling dish. The main customers of the restaurant are both Thais and foreigners. 2 ) The restaurant business pays attention to internal factors related to the overall business operation at a high level. When considering each aspect in descending order it was found that the aspect with the highest average was marketing followed by location and the least was personnel. 3 ) The restaurant business pays attention to external factors related to the overall business operation at a high level. When considering each aspect in descending order it was found that the highest mean was the legal factors followed by customers and the least was competitors. 4 ) The restaurant business focuses on the strategy of adapting to a new normal for survival in the overall operation at a high level. When considering each aspect in descending order it was found that the highest mean was the products followed by the price and the least. was process. 5 ) Restaurant businesses with different operating conditions emphasize the strategy of adapting to a new normal for survival in the operations of the Thai restaurant business under Steve Cafe & Cuisine were different in all aspects and 6 ) when considering the internal and external factors of the business over all there was a statistically significant correlation with the new normal strategy for survival of the Thai restaurant business under Steve Cafe & Cuisine at. 05 level

The study entitled The Development of Thai floral chandelier from clay floral foam and colors inspired by the glazed Tiles Pattern of Wat Phra Chettuphon Wimonmangkhlaram Ratchaworamahawihan. aims to develop clay formulas made of floral foam and colors to design Thai floral chandelier with which were inspired from Wat Phra Chettuphon Wimonmangkhlaram Ratchaworamahawihan glazed tile patterns and to investigate their satisfaction. The research process can be divided into as follows: combining three different floral foam and colors asking the experts to evaluate their satisfaction on floral form quality making hanging products according to the chosen patterns and finally examining general public satisfaction on Thai floral chandelier with data were collected by a questionnaire to investigate the general public satisfaction and then analyzed by statistical analysis. The results of the study can be summarized: 1) The results of the clay recipe showed that most experts had the highest satisfaction on recipe 3 mixed with poster colors (x ̅ = 4.67). 2) The results of the study on the design of Thai hanging products the experts Strongly agreed with Sketch Design-B that it was the most suitable because of beautiful patterns unique of Thai hanging products as well as retaining the tradition and contemporary than any other designs. 3 ) According to the results of the study obtained from the target group the results showed a high satisfaction on the product (x ̅ = 4.27) followed by the material (x ̅ =4.30) and the usefulness (x ̅ = 4.23) and the distribution location (x ̅ = 4.43)

This research is to investigate the effects of Accounting Systems online based Cloud computing and Competitive Advantage of Thai-listed firm by collecting data from 518 company of Thai-listed companies in Stock Exchange of Thailand by using a questionnaire as an instrument. The results of statistics used for analyzing the collected data were simple linear regression analysis and multiple linear regression analysis indicated Accounting Systems online based Cloud computing had positive relationships with Competitive Advantage. The results obtained from this study could be used as guidelines for developing creating and improving the Accounting Systems online based Cloud computing to support decision making of manager of organization.

Consumer Rights in Herbal Cosmetics under online Shopping aimed for study 1) demographic factors 2) electronic marketing strategies 3) consumer right that affected to online buying of herbal cosmetics. Samples were drawn from Bangkok metropolitan followed Taro Yamanae (1967) formular with 386 samplings from 5666264 population. This research performed under survey method collecting and analyzing using statistical program with frequency percentage mean. Analytical relation of its data using T-tests one-way ANAVA correlation Spearman rho’s test with 0.05 significant level and 95 percent confidence interval. The results are 1) demographic factors are such as gender age occupation and income affected to online buying of herbal cosmetics 2) electronics marketing factors are such as; services sales promotion privacy affect to online buying of herbal cosmetics in moderate level while product price place marketing promotion security community status sales promotion affect to online buying in low and lower level. The over pricing reading review before buying and standard product certified do not affect to online buying herbal cosmetics 3) consumer right in the right to receive precise news the right to be safe the right to be compensate affect to buying in moderate level while the right of freedom in choosing product affect to buying in low level of buying of herbal cosmetics.

The purposes of this research were 1) to determine the effectiveness of multimedia teaching materials in the course of Basic Cooking Curry and Soup on the topic “Massaman Curry” for Thai Professional Certificate Program Students MSC Thai Culinary School. 2) to assess suitability and the benefits of multimedia teaching materials in the course of Basic Cooking Curry and Soup on the topic “Massaman Curry” for Thai Professional Certificate Program Students MSC Thai Culinary School and 3) to study the students satisfaction towards multimedia teaching materials in the course of Basic Cooking Curry and Soup on the topic “Massaman Curry” for Thai Professional Certificate Program Students MSC Thai Culinary School. The population is 20 students in the Thai Professional Vocational Certificate Program from MSC Thai Culinary School who registered for the Thai Professional Certificate Program at the beginning level. The research tools were multimedia teaching materials practical test appropriateness assessment form the benefits of multimedia and the satisfaction assessment form. The statistics used to analyze the data were mean and standard deviation. The results showed that 1) the effectiveness of multimedia teaching materials in the course of Basic Cooking Curry and Soup on the topic “Massaman Curry” for Thai Professional Certificate Program Students MSC Thai Culinary School. Overall the efficiency was 80.70/89.75 which was higher than the specified criteria.2) The experts have opinions on the suitability assessment and the benefits of multimedia teaching materials in the course of Basic Cooking Curry and Soup on the topic “Massaman Curry” for Thai Professional Certificate Program Students MSC Thai Culinary School Overall it was at the highest level and 3) students were satisfied with multimedia teaching materials in the course of Basic Cooking Curry and Soup on the topic “Massaman Curry” for Thai Professional Certificate Program students MSC Thai culinary school. Overall it was at the highest level.