จำนวน Repository ( 201 )
ยกระดับ CSV: การสร้างคุณค่าร่วมระหว่างธุรกิจและสังคม
Today it found out that many organizations in Thailand did not pay attention in the importance of doing CSR activities due to those activities are in need of budget requirement. In other word it increases the company burden while the society will be the only party who receive the benefits. There is increasing pressure to dress up CSR as a business discipline and to deliver business results. Such philanthropic activities like donating money to local charities will be mainly carried out in broad spectrum without any demand from society at all. As a result it comes the concept of Creating Shared Value (CSV) which is widely accepted ideal of pursuing “shared value” by creating CSR activities with business value in ways that also create value for society sustainability. The objectives of this article is to study about CSV in details from various sources of academic documents while to review all relevant literatures in order to easily understand the concept of CSV. It combines all kind of knowledge about CSV with explanations in many point of views with comparison and the differences between CSR and CSV for proper understanding. Our article comes with the active engagement of the company leader in CSV initiatives into general practice by integrating CSV with their business vision and strategies including to align with the company’ s purpose and values. A properly implemented CSV concept can bring along a variety of competitive advantages by their resources as well as internal expertise to enhance employees efficiency creativity and reinforcement their employees potential to become the powerful tool in creating innovative business model in order to benefit to society improvement. In related to the above mentioned useful experience from CSV activity operating by one of Thai company has been shared with guidance for other companies those like to develop and across in the business model successfully.
ปัจจัยที่สัมพันธ์กับความต้องการเป็นผู้ประกอบการในธุรกิจคหกรรมศาสตร์ ของนักศึกษาคณะเทคโนโลยีคหกรรมศาสตร์ มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร
The purposes of this research were to study and survey the relationship between personal factor and supportive factor and the demand of entrepreneurs in home economics students from the Faculty of Home Economics Technology Rajamangala University of Technology Phra Nakorn. By giving questionnaires and quizzes to 180 of Home Economics students from the Faculty of Home Economics Technology Rajamangala University of Technology Phra Nakorn. The result were found that the demand for entrepreneur in home economics students is at a high level The personal factor consisted of gender major of study and work experiences during the study period was not significantly related to the demand of entrepreneurs in home economics students. The supportive factor consisted of attitudes towards entrepreneurs and the management of teaching and learning the correlation with the demand for entrepreneurs in home economics students at the 0.05 level. The knowledge about entrepreneurs was not significantly related to the demand of entrepreneurs in home economics students.
กระบวนการจัดการที่มีอิทธิพลต่อความมีประสิทธิผลขององค์การสำหรับธุรกิจก่อสร้างอาคารที่พักอาศัย ในเขตกรุงเทพมหานคร
This study was aimed to investigate the management process (POSDCoRB) that influenced the effectiveness of the organization consisting of work satisfaction and work quality accomplished at the scheduled time as well as the adaptability of the residential construction business in Bangkok Metropolitan. SMEs companies were selected according to registered capital from 1 million to 5 million baht only the companies with the profitability and unexceed total revenue of 30 million baht in 2016. 160 samples were used to respond to the questionnaire. Descriptive statistics Pearsons Product Moment Correlation Inferential statistics analysis stepwise multiple regression analysis were applied in the data analysis. It was found as follows. 1) The level of the management process of the residential construction business in Bangkok was high as well as planning and budgeting. However the process of people allocation organization direction coordination and reporting were relatively moderate. 2) Respondents in the residential construction business highly agreed upon the effectiveness of the organization work quality scheduled time achievement while the effectiveness of the organization in terms of satisfaction the organization adaptability were moderate. 3) The management processes had the highest correspondence with the effectiveness of the organization in terms of the coordination and adaptability of the organization followed by the budget which was related to the quality of the work. Finally 4) the management process concerning the coordination budget and organization management influenced the organization effectiveness of the residential construction business in Bangkok at the statistical significance of 0.01.
การศึกษาความพร้อมด้านการผลิตบัณฑิต ของคณะบริหารธุรกิจ มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร เพื่อรองรับการก้าวเข้าสู่ประเทศไทย 4.0
This research aims to study the readiness of graduates to match the labor market and the development of graduates to adapt and develop themselves to meet the policy of Thailand 4.0 by quantitative study. The quantitative method was used by the Faculty of Business Administration. Establishment A total of 20 establishments. The statistics used for data analysis were Frequency Percentage Mean. The research found that the surveyed enterprises were divided into private government and state enterprises. There are 7 government agencies 33.3% 11 enterprises 52.4% and 14.3% of state enterprises. There are 61.90476 and the duration of the establishment is 0-11 years. The availability of students for cooperative education is 3.4762 at the moderate level. The average score of 3.5218 was moderate. The overall composition of computer languages and programs is also the current popular SQL and Photoshop languages of the establishments. Findings from research on the readiness of graduate production. Of the Faculty of Business Administration Rajamangala University of Technology Phra Nakhon to support the move to Thailand 4.0 the current technology has changed dramatically. The curriculum and the academic development should be in line with the changes. Students should always develop themselves.
กลยุทธ์การตลาดของธุรกิจการตลาดขายตรง ผลิตภัณฑ์สินค้าอุปโภค บริโภคภายใต้การกำกับดูแลของสมาคมขายตรงไทย และสำนักงานคณะกรรมการคุ้มครองผู้บริโภค
This research aims to develop the direct selling business of the consumer products which the objective as follows: 1. To study the marketing operation of the direct selling business of consumer products. 2. To study the relationship between demographic characteristics of the independent distributors and the success in the direct selling business of consumer products. 3. To study the market development factor affecting the direct selling business in Thailand. And 4. To determine the guidelines for marketing development for the direct selling business of consumer products. Population and sample are divided into 2 categories which are 27 executives and 400 independent distributors. The research tool used in this study was five-level rating scale questionnaire and closed-end questionnaire. The statistics used in the data analysis were percentage mean standard deviation and inferential statistics using t-test and F-test to test the difference. The result of the study showed that the direct sales business should be partnered with other companies in order to distribute the products (42.2%) the products should be delivered to consumers through the direct selling distributors (51.3%) internal management is the key to success in direct selling business (44.8%) and the factor to success in the business is the production management (45.3%).