This study was aimed to investigate the management process (POSDCoRB) that influenced the effectiveness of the organization consisting of work satisfaction and work quality accomplished at the scheduled time as well as the adaptability of the residential construction business in Bangkok Metropolitan. SMEs companies were selected according to registered capital from 1 million to 5 million baht only the companies with the profitability and unexceed total revenue of 30 million baht in 2016. 160 samples were used to respond to the questionnaire. Descriptive statistics Pearsons Product Moment Correlation Inferential statistics analysis stepwise multiple regression analysis were applied in the data analysis. It was found as follows. 1) The level of the management process of the residential construction business in Bangkok was high as well as planning and budgeting. However the process of people allocation organization direction coordination and reporting were relatively moderate. 2) Respondents in the residential construction business highly agreed upon the effectiveness of the organization work quality scheduled time achievement while the effectiveness of the organization in terms of satisfaction the organization adaptability were moderate. 3) The management processes had the highest correspondence with the effectiveness of the organization in terms of the coordination and adaptability of the organization followed by the budget which was related to the quality of the work. Finally 4) the management process concerning the coordination budget and organization management influenced the organization effectiveness of the residential construction business in Bangkok at the statistical significance of 0.01.

This research aims to study the readiness of graduates to match the labor market and the development of graduates to adapt and develop themselves to meet the policy of Thailand 4.0 by quantitative study. The quantitative method was used by the Faculty of Business Administration. Establishment A total of 20 establishments. The statistics used for data analysis were Frequency Percentage Mean. The research found that the surveyed enterprises were divided into private government and state enterprises. There are 7 government agencies 33.3% 11 enterprises 52.4% and 14.3% of state enterprises. There are 61.90476 and the duration of the establishment is 0-11 years. The availability of students for cooperative education is 3.4762 at the moderate level. The average score of 3.5218 was moderate. The overall composition of computer languages and programs is also the current popular SQL and Photoshop languages of the establishments. Findings from research on the readiness of graduate production. Of the Faculty of Business Administration Rajamangala University of Technology Phra Nakhon to support the move to Thailand 4.0 the current technology has changed dramatically. The curriculum and the academic development should be in line with the changes. Students should always develop themselves.

This research aims to develop the direct selling business of the consumer products which the objective as follows: 1. To study the marketing operation of the direct selling business of consumer products. 2. To study the relationship between demographic characteristics of the independent distributors and the success in the direct selling business of consumer products. 3. To study the market development factor affecting the direct selling business in Thailand. And 4. To determine the guidelines for marketing development for the direct selling business of consumer products. Population and sample are divided into 2 categories which are 27 executives and 400 independent distributors. The research tool used in this study was five-level rating scale questionnaire and closed-end questionnaire. The statistics used in the data analysis were percentage mean standard deviation and inferential statistics using t-test and F-test to test the difference. The result of the study showed that the direct sales business should be partnered with other companies in order to distribute the products (42.2%) the products should be delivered to consumers through the direct selling distributors (51.3%) internal management is the key to success in direct selling business (44.8%) and the factor to success in the business is the production management (45.3%).

The objectives of this research were 1. to study the current situation and the management trends of the relationship between business and the public for creative economy. 2. to define and examine innovative models relationship business and the public management for creative economy 3. to introduce innovative models for the relationship between business and the public for creative economy. This is qualitative research using content synthesis and in-depth interviews and Delphi techniques for consensus from 17 experts in the private sector and the public sector who were top and middle management related to the information and communication technology business using a purposive selection. The findings were that: 1. The current situation and the management trends of the relationship between business and the public for creative economy businesses mostly operated under the relevant laws and gave importance to high speed Internet technology development in the world of 5G digital technology for providing high speed mobile Internet services Internet of Things Over-the-Top Services Big Data and Data Analytics Cloud and Infrastructure as a Service including the use of new technologies as the receivingsending channel of the high speed Internet signals which had been continuously developed and could be regarded as a part of using technology to build a relationship. 2. Managing the relationship between businesses and the public for creative economy from the interviews with experts included 1. Creating trust which included exchanging of information the communication focusing on mutual interests disclosure of data between the businesses and the public confidentiality of business collaborative planning fulfilling the commitments working based on the laws educating the consumers both in the private and public sectors. 2. Human resources development which consisted of the development of attitude at work whether it was about interaction building the personality that will create a good relationship technology learning for communication both the private and public sectors educating people about creative economy including human resources development to create new services with modern technology. 3. Development of technology and communication to support the relationship creation of effective communication systems both the private and public sectors information analysis systems for both the private and public sectors business and state databases which weresecure modern Information Technology management modern information and news tracking system and 4. Joint monitoring and evaluation attention including showing respect and honor to each other.

This research aims 1) to study the current situation of the Personal Branding Model by Celebrity Endorsement in Thai Film Business 2) to create and check the personal branding model by Celebrity Endorsement in Thai Film Business. The samples are Film Directors actors screenwriters 17 stakeholders of movie business from both public and private sector. This research uses Delphi technique as a tool for 3 times collecting data by employing in-depth interview and questionnaires. Data are analyzed by using the SPSS program and present in number median. It considers the validity by confirming interquartile range absolute value between mode and median statistically. The findings are: 1) The main factors are consistent to the study which is used Delphi technique in relation to the personal branding model by Celebrity Endorsement in Thai Film Business as followings: 1.1 Strategic management by 1.1.1) celebrity creditability 1.1.2) celebrity skills 1.1.3) forming celebrity interestedness 1.1.4) transfer to popular celebrity 1.2 Brand celebrity management 2) Total quality management as followings: 2.1 Customer satisfaction 3) Celebrity supporting as followings: 3.1 the factor which is concerned the sustainable image. 2) The analyzing data following 1) which are from the return questionnaires regarding consensus panelists indicate that consistency rules of descriptive statistics which has the median in the range of 4.00-5.00 and interquartile range is less than 1.00 (IR < 1.00). Also the differences between mode and median are not more than 1. Thus the best practice for the personal branding model by Celebrity Endorsement in Thai Film Business is PB2SP which bring about the Total Performance Scorecard model (TPS). However this TBS model is checked index of congruence (IOC) from 5 IOC experts. It reveals that IOC > 0.50 are consisted of 1) organization balance scorecard 2) total quality management and 3) celebrity endorsement management. Generally the Total Performance Scorecard (TPS) is practical and can be developed for implementing.