The objective of this research was to study personal and marketing mix factors affecting decision on choosing an automobile repair service of customers in Bangkok. A close-ended questionnaire was utilized as a research tool for collecting data from 400 car owners in age range of 18 to 60 years old who used to have their cars f ixed at automobile repair garage in Bangkok. Results showed that consumers with different genders had different decisions in choosing automobile repair service at statistically signif icant level of 0.05. However consumers with different ages marital statuses occupations and monthly incomes had no difference on the decision for choosing automobile repair service. Additionally marketing mix factors of product and service people process and physical evidence had signif icant inf luence on customers selection of automobile repair service at the level of 0.05 while the marketing mix factors of price and distribution channels had no signif icant inf luence on customers choosing of automobile repair service. Factors affecting the decision on choosing automobile repair service of customers most was the marketing mix factor of people followed by product and service physical evidence process of service and promotion respectively

This research was aimed to develop criteria for quality evaluation of OTOP products of 5 types; namely food product beverage product cloth and costumes product utensils decoration and souvenirs product and herbal product. Which is not food Then the developed criteria were used as a quality evaluation form for OTOP products in interactive system on website. The usability of the system was tested by 72 persons in the group of OTOP product entrepreneurs and 96 persons in the group of customers. The results from the development of 5 types of criteria for product quality evaluation showed that: the criteria for food product consisted of 282 items; beverage product consisted of 41 items; cloth and costumes product consisted of 47 items; utensils decoration and souvenirs product consisted of 27 items and herbal product which is not food consisted of 77 items According to the usability tested by the entrepreneurs it was found that the effectiveness of usage was at the highest level. As for the usability tested by the customers it was found that the effectiveness of usage and the learnability were at the highest level.

The objective of this research was to study the quality of tourism services of Bangnumphung Floating Market based on the service marketing theory which involved product price place promotion physical evidence people and process. The research instrument was questionnaire. The 400 subjects were selected by convenience sampling. The results demonstrated that the opinion of tourists on tourism service quality of Bangnamphung Floating Market was in a good level wheeas the quality of promotion was a neutral level in every area except for the additional events which were in a good level. The majority of the respondents preferred natural tourist attractions. The source of information about the Floating Market was acquired through friends family and relatives. Convenience is the reason why the respondents wanted to visit such place. The majority of the respondents had used cars to the floating market and they were also accompanied by their family : Parents children siblings and relatives. The visit frequency was twice to three times. The tourists spent 2-3 hour travel per visit. Tourists expenditure was 501-700 baht. The activity was to have meat dish and sweet food.