The objectives of this study were to 1) explore problems and needs on the product brand and packaging of the sewing and craft community enterprise 2) design brand and packaging to promote products of the sewing and craft community enterprise and 3) research consumers satisfaction on the brand and packaging of the sewing and craft community enterprise of Khao Kaeo Srisomboon Thung Saliam District Sukhothai Province. This is a mixed research consisting of qualitative and quantitative research. The qualitative study was executed through related document research and visiting the area for interviewing members of community enterprises to collect basic product information operated by the community enterprise which identified problems and demands for brand and packaging via structured interviews. Quantitative research scrutinized opinions through a survey approved by five experts assessing the suitability of the brand and packaging and the satisfaction of the consumer survey. The sample groups were 100 community enterprise tourist consumers. The data obtained were analyzed by using the frequency percentage mean presented in the form of a table. The results of the study revealed as follows. 1) There were five types of products including artificial flowers womens wears souvenirs jewelry accessories and household products. Each type of product was entirely fabricated with sewing techniques. The community enterprise was in need of a new logo to be beautifully outstandingly modernly designed to be easily remembered and reflected their unique sewing. The community enterprise name also had to be included to represent Sukhothai Province a needle and a thread reel which was different from the former one that did not have the community identification. Normally the community enterprise used a clear plastic bag to pack the products; however the use of such packaging resulted did not meet up with the Community Product Standards (NIA). Also it did not attract the attention and did not add extra value to the product. It was also unfriendly to the community environment. Therefore the community enterprise would like to develop a package which its cost was economic with more eye-catching design to help make the product more attractive in addition with the information such as the name of the community enterprise phone number QR code Facebook etc. displayed on the product tag label. 2) The experts had chosen the logo number 9 showing the symbol of flicking letters writing the Community Enterprise and the province names as well as a spool of thread and a sewing needle. As for the flower package most experts chose the package number 2 showing a white paper box with the handle and a clear plastic space. In terms of the women’s wear most chose number one pattern of a brown spun cloth bag with the community logo on while the souvenir packaging number three was mostly chosen for its glossy white paper bag branded with community enterprise logo and local woven pattern (stripes) on the bag. However the experts suggested using brown paper for the reason of its lower cost. In terms of jewelry packaging the experts had chosen the third style showing a rectangular shaped white paper box packaging with the printed logo on the top cover. The experts recommended changing the color of the packaging to be more attractive. Regarding the household products the experts selected packaging number two of a brown paper bag with the community logo and local woven pattern (stripes) on the bag. 3) Most respondents’ satisfaction with the brand and the packaging revealed that they were satisfied and impressed with the creativity at the highest level with an average of 4.47. In terms of artificial flower packaging design the satisfaction was high due to the design of the packaging structure and its easy handling at the average of 4.25. The satisfaction on the graphics design of the packaging which could fitly reflect the identity of Sukhothai was at the highest level at the average of 4.25. In terms of womens wear packaging satisfaction the respondents were pleased with the design of the packaging structure which could be easily carried or picked up gaining the average of 4.35. The respondents’ satisfaction with the graphic design of the colorful and beautiful packaging was in the average of 4.34. In terms of the jewelry packaging they were satisfied with the packaging structure and its easy handling at the average of 4.32. The respondents’ satisfaction with the graphic design in the overall was consistent at the highest level of the average at 4.37. Concerning the household product packaging they were satisfied with the design of the overall packaging structure at the average of 4. 25.Finally the respondents’ satisfaction was on the design of packaging graphics pictures decorative patterns beautifully appropriate in the average of 4. 24..

This research 1) to study and analyze the relationship between the context of industrial handicraftsproperties of agricultural waste in community areas and 2) to agricultural waste to find physical properties and the industrial handicrafts for Bantumsua community Phetchaburi province. From primary data it was found the relationship of the community with the context of industrial crafts is a culture of agricultural wisdom from the collection of participatory research data. Found method and test the properties of paper pulp from agricultural waste where banana leaves = A bamboo leaves = B and pineapple leaves = C.Use the formula for quantifying the triangular grid the Trixie Blend Diagram to uses caustic sodium hydroxide 10-15% of dry weight. There are 7 test items 1 formula thin and thickness (a) according to the experimental standard referring to the community product standards plant fiber paper. For testing as follows: 1) standard average weight from the test of paper size 45x85 cm operation number list of the experimental formula test section 1.1) standard weight the overall average is equal to 220 grams/sqm. 1.2) part 2 tear strength which is strong = 3(10a) at 1962 mN the second strength = 1(8a) at 1907 mN and third = 6(13a) at 1467 mN. 1.3) Part 3 the overall moisture content of the paper the experiment found the humidity level is within the normal level at ± 10% which is complete and can be developed into a products or package. 2) Summary of physical properties the color characteristics of the paper according to provide color tones gray-brown and different beautiful suitable for the screen-printing and using large size rubber stamp. Process forming can produce use by semi-automatic heat setting at 140°C at time of 70 seconds per piece is suitable for further expansion to create industrial handicrafts for the community.

Members of Pineapple Leaf Group have gathered to produce paper from pineapple leaves left from pineapple harvest. The obtained paper has been used to make various types of products such as picture frames paper bags envelopes flowers key chains and so on for selling to visitors at tourist destinations and to those who came to observe the group’s production of paper and other local goods. However it is found that the product is not of much interest for the tourists as it should be. For this reason the researcher considers seeking appropriate solution to the group by using the pineapple leaves to make bas-reliefs with an aim to add value to pineapple leaf paper. From the creation of mold made of plaster and that made of resin and use both molds to make bas-reliefs it is found that the bas-reliefs obtained from resin mold are more beautiful and easier to produce. This is because resin mold is more durable clearer and lighter. The researcher has presented the bas-reliefs to 448 tourists who have come to visit the project during the period of one year and asked for their opinions and satisfactions. The results are that most of the respondents (327 persons) are female which accounts for 72.99% of all. Most of them or 352 persons (78.57%) obtain the secondary school diploma. The age range of most of the respondents (154 persons) is 31-40 years amounting to 34.38%. As for satisfactions of the quality of bas-reliefs made from pineapple leaves most of the respondents (72%) expressed “strongly agreed”. 75% of the respondents are “strongly agreed” with the product beauty. In terms of durability most of the respondents (61%) are “strongly agreed”. Concerning appropriateness of the product as souvenir most of the respondents (77%) expressed “strongly agreed”. Finally 73% of the respondents are “strongly agreed” with the idea that the product is potential for sale.

The old machine that is used to mix the fiber is an oval tank. Inside the tank is divided lengthwise into half and its paddle is flat and long like a file and it is installed on one side of the tank only so the flow of the fiber in the tank is not so good. There must be a person using a paddle to stir the fiber to flow inside the tank. Apart from that there was an issue that the fiber often sticks to the paddle because it is flat. The new machine is designed to have 8 circular saw blades sized Ø 10 inch to mix the leaf fiber so that it does not stick to the paddle. Apart from that the paddle is installed on both side of the tank increasing from the old machine that has only on one side in order to solve the problem about the flow of the fiber. One more issue is about bringing the fibber out from the tank. When the valve is opened the fiber cannot flow out easily because the bottom of the tank is flat. The researcher therefore design the tank to be adjustable so that it is easier to pour the fiber out from the tank. According to the experiment the boiled pineapple leaf blender can blend the boiled pineapple leaf with 30 kilograms water. The suitable speed of the blade is 500 times per minute and each blending process takes approximately 5 minutes. The time using for leaf blending also based on the paper usage e.g. for the smooth surface paper its production can follow the normal process but for the paper with rough texture the time using for fiber blending will be less.

Normally bast fibres were removed from pineapple web by wrapping the boiled pineapple leaf with nylon web and stamp on it. If using this method it will take 24 hours to stamp on 40 kilograms of boiled leaf in order to obtain clean pineapple web that is suitable for producing paper. Apart from that when pressing the fiber we need to get rid of the water as much as we can because the fiber will be weight before using to produce paper. If the water pressed out each time is not equal there may be an error about paper thickness. Moreover stamping on boiled leaf may be dangerous because the chemical substance used when boiling the leaf may burn the feet and cause wound. Currently there is a Pressing machine to separate water from pineapple fiber Rachadasak Supengcum 2010 to fix the problems mentioned above. However there is a weak point because the pressing tube is small so it can press only 1 kilogram of leaf per one time. Therefore the new machine is designed to have a pressing tube sized 30 centimeters wide and 30 centimeters long. The pressing period is 30 centimeters and the pressure for pressing is 70 bars. It takes 1 minute 15 second for one squeeze which contains 6 kilograms of pineapple leaf. It can decrease the time for pressing from the old machine by 6 times. In addition the machine is designed to have the open-close channel to bring the pressed fiber out from the machine more easily. According to the experiment to remove the bast fibres from pineapple web the most appropriate amount for each pressing is 6 kilograms. The pressing process takes 1 minute 15 second. The remaining pineapple web after the pressing is 3 kilograms