The objective of the research is study about the capacity Building ang Marketing Doctor of Business Administration Program of the University Rajamangala University of Technology Phra Nakhon to be consistent with sustainable development. To be in line with the country’s sustainable development direction.. I study in marketing strategy in product price place promotion or 4Ps strategy which they are used by the universities for persuasion the higher secondary school students choose to study in the universities. Moreover I study in the factor of influence for the decision to study in Universities of the first year students in an academic year 2560 of the universities under a bureau of University consultant teachers president of the Universities.

This research study is 1) study the current situation and problems in the research of the faculty Faculty of Liberal Arts Rajamangala University of Technology Phra Nakhon. 2) Analyze the factors that affect the potential success of the research faculty Faculty of Liberal Arts Rajamangala University of Technology Phra Nakhon. 3) To find ways to build the capacity of teachers to do research Faculty of Liberal Arts Rajamangala University of Technology Phra Nakhon. The qualitative research that the researchers created a questionnaire depth individually. By choosing the essentials included 15 people the researchers collected qualitative data. Then check the integrity of data by means of a triangle (Triangulation Methods). What is the difference of the essentials. The difference in time of data and the different places that provide information. Including monitoring the research. Save data As defined without prejudice in any way the results appear. The information is accurate and aligned. So bring content analysis (Content Analysis) with reading comprehension and classified into categories. To bring a conclusion. To provide research and research objectives defined. The results showed that The current state budget problems without doing sufficient research. No research consultants with expertise advice. There is no budget for research No knowledge of writing projects. Research Methodology. No consultants to provide advice. Factors affecting success include research. Must have knowledge a budget and a consultant with expertise. To advise the duration of the research. This is Explains the factors that affect success in doing research. Must have sufficient funding for research in science and other research teams. Ability to successfully complete the research. And ways to promote research. To do research to achieve that. Administrators need a policy that is concrete. Budget amply Encourage understanding and reward as well.

This research aimed to study 1) Comments on the decision to study in the undergraduate liberal arts sector of Rajamangala University of Technology Phra Nakhon. 2) The acknowledgment of information to get admission to undergraduate liberal arts sector of Rajamangala University of Technology Phra Nakhon. 3) To determine the motive for the admission of candidates for admission to undergraduate sector of Faculty of Liberal Arts Rajamangala University of Technology Phra Nakhon. The results showed that : provide feedback to the decision to study in the Bachelor Degree in normal of Liberal Arts University of Rajamangala Phra Nakhon. In term of graduate of productivity the companies require a large number of employees from this university. In term of the expense cost. The tuition fee is not expensive and the transportation is easy to access. The course of study that emphasize the compliance level is more to get the information to study in many levels selected by your friends and help Guide located in the most. The reason for the study of liberal arts in the level of the most famous of the University of Rajamangala Phra Nakhon is accepted in the society and the alumni have a reputation of the social level is the most probable causes that you choose the factor of the person students entrance examination on the other does not because the facilities. Interested in the course of study the accounting profession in the Asean countries need to travel to the hotel in English international communication has been credits students have the feedback as follows: 1.To update the professional courses to date to meet the needs of the market add more by teaching the two languages English and Asean countries. 2. Should provide the material of the teaching to complete and adequate for the number of student because in the current device in the classroom. There is not enough space to the number of students. Students have unique opportunity does not equal is not equal to the benefit in the class to study compliance thoroughly. 3. The lack of teachers who have a unique

This research aimed to study 1) the impact on the motivation of the personnel Technology Phra Nakhon. 2) To analyze the factors that affect the motivation of staff of university personnel. Technology Phra Nakhon. 3) To find ways to strengthen the incentive to work efficiently personnel University of Technology Bangkok Rajamangala. The qualitative survey and interpretation of 285. Use the table Crazy & Morgan. Sampling Data were collected by questionnaire Data analysis Average Standard Deviation Interpretation of descriptive analysis The results showed that: 1. The results of the analysis of the opinion of the people that affect the motivation to work of personnel University of Rajamangala Phra Nakhon management controlled by the Management team in a medium level of security in the overall professional level is moderate general condition in the performance of the overall personnel level is moderate. The analysis of the factors the measures that affect the motivation to the work of the people the University of Rajamangala Phra Nakhon personnel satisfaction in the overall performance level is moderate. The results of the analysis approach to enhance the motivation to work with the performance of the people the University of Rajamangala Phra Nakhon. The factors the measures that affect the motivation to the performance of the overall personnel in the medium level factors the measures which are important descending the number 5 as follows: 1) to have growth opportunities 2) to be a person with the value and quality of the organization. 3). Want to Received salary are appropriate for the work 4) to the benefits that are to the appropriate 5) The supervisor is fair to evaluate the equally and guidelines in the create incentives for the performance of the overall personnel in the medium level when considering a deal : found that the policy supports all people to have the progress in the accounting profession a tangible is a welfare benefits appropriate accommodation and the order at the end of the top is the supervisor is to meet your direct reports to solve the problem to all people equally and have the benefits to help in the event of an emergency is the average times can be summarized the factors the measures which are important to create the motivation to work for the people University of Rajamangala Phra Nakhon by descending the number 5 as follows: 1) to promote the Policy support for all people to have the progress in the accounting profession a tangible 2) to have the welfare of the appropriate frequency (17) = 3) Support personnel development everyone is always 4) The supervisor to all people at all levels of the reward for the person that the work done all 5) The Emergency Fund in a loan personnel In the low interest rate people have comments as follows the motivation to the work of the people the order that the 1. is the supervisor must have mercy please connect your direct reports 2 Colleagues must have the love unity and have overly 3 compliance regulations that are favorable and the convenience of performance and productivity. There is no time delay 3. The approach to enhance the motivation to work with the performance of the people the University of Rajamangala Phra Nakhon 3.1 Management must down to help eliminate many of the issues to people consulting personnel to a comfortable and motivated to work to the agency of the most effective. 3.2 Management must go to ask them about their joys people closely with a face to listen to the problems of performance from the people with a friendly and assistance to the people willingly 3.3 Morale and all people the dedication of the body with the love and care is fair transparent equality with all people the review to the salary scale to the fair is transparent and can be verified because the salary is the necessities of all people you should be allocated to equity and equally according to their performance personnel will intend dedicated time perform at can make operations are efficient and the most effective means of the metrics and the need to promote the motivation to work for the people to send the results using the viriyah perseverance patience and is committed to working for the organization and the organization. The benefits from the operation of all people all parties. This is can be described as a salary increase based on the good governance principle of fairness can make people have the morale and motivation to work in a full can and if it is on the salary increase as a salary transparency equal. It is the driving force of personnel to be diligent and is subject to other personnel apply to it as a template in the dedicated sacrifice to work when the task is to benefit both the object and the mind as well as to meet the needs of the he will make the person is willing to work with the University of the dedication and effort out of 100 % to get a job that has the maximum performance

This research aimed 1) to study the current situation and problems in research 2) the factors that affect the standards and qualification of university lectures 3) analysis find the ways to promote the research and research standard Rajamangala University of Technology Phra Nakhon. This research is a combination of quantitative and qualitative research. The research tool is a questionnaire and personal interview . This research tool has been validated by experts to improve quality. 285 sets were used to collect quantitative and analyzed processed by computer. The qualitative data are 20 possible combinations of the content analysis and interpreting descriptive. The results showed that there are 1-2 research paper of university lecturer Rajamangala University of Technology Phra Nakhon in the past five years’ experience the percentage is 54.03 the overall policy and research management is moderate level by policymakers need to keep in practice. On the other hands the factors that contribute to the research were average level namely honorary researcher honorable certificate was at a high level. For the guidelines on research to achieve the standards was average level. The qualitative data is found that the administrators must support promote assist the research and facilitates everything required to provide adequate funding for university lecturer who are interested in doing research and to provide research trainers experience expertise and related fields in order to conducting a variety of research and encourage to promote the research in publish both of home and abroad.