จำนวน Repository ( 78 )
ศักยภาพทางการท่องเที่ยวโดยมอเตอร์ไซค์ของจังหวัดกาญจนบุรี
This study Motorcycle Tourism Potential of Kanchanaburi Province aims to study the motorbike tourism potential of Kanchanaburi. And suggestions for motorbike tourism development in Kanchanaburi Province. The research employed a quantitative research. The research sample was 400 tourists who travel by motorbike in Kanchanaburi tourist attractions. The research tools was a questionnaire with open-ended questions. The data is described by frequency percentage and standard deviation. Most participants were male 30-39 years old had obtained a bachelor degree managed private businesses and earned income of naked motorcycle. The results of the research indicate that opinions about motorcycle tourism potential in Kanchanaburi Province ranked from the highest to the lowest potential is travel cost Presentation and information view and the biker challenge of the route Security facilities of motorcycle tourism policy tourist attractions people motorcycle group and motorcycle club and marketing. Suggestions on motorcycle Tourism development in Kanchanaburi. There are 8 points: price control public relations adding motorcycle rest area ensure safe travels adding motorcycle tourism services establish regulations related to Motorcycle tourism conservation of tourist attractions and Promote activities in Motorcycle group.
แนวทางสู่ความสำเร็จของผู้ประกอบธุรกิจการท่องเที่ยว
Ways to Success for Tourism Businesspersons is focused on the study of factors which lead to the ways of success for successful businesspersons; is a qualitative research collecting data by interview 10 company business running accessories who registered with Thailand Stock Exchange Service Industry Tourism Industry and Recreation Industry; 40 employees from 2 transportation and logistics companies which involve tourism including academic books; textbooks; dissertations; researches; internet data and some information from institutes which related to tourism hospitality business and airlines The research shows that factors which lead to the ways of success for tourism businesspersons are : locations which located on or near; river banks; city center; business center; amusement center; BTS Skytrain natural resources; person by choosing efficiene employees; training employees regularly; using HR management; strateg on prices; carefully and promptly changing the room rates according to the variation of the market for the best average room rate and benefit. For the airline companies the dynamic pricing which is an important strategy will be specified for the tickets. Many selling ways for customers to reach the services such as via internet: direct sell; sales agents and customer call service. For physical factor the strategies used to meet the castomers’need are growth strategy; different building strategy; partial-market orientation strategy leader-cost strategy; risk-taking administration and accounting data.
“กลยุทธ์การตลาดท่องเที่ยวเชิงนิเวศ : กรณีศึกษาชุมชนบางกะเจ้า อ.พระประแดง จ.สมุทรปราการ”
The objective of this research is to study the demographic characteristics attitudes perceptions and life styles which influence the Ecotourism behaviors of Thai and foreign travels in Bang Kachao Community Phra pradaeng District Samut Prakan Province. The sampling consists of 400 tourists. The method used for data collection is questionnaire. The analysis of data collected is undertaken by statistical calculations based on percentage mean standard deviation and Pearson’s correlation coefficient. The findings suggested that most of the questionnaire respondents were ecological tourists of female gender was bigger number than male gender. These people were age range was 21-30 years bachelor degree. As for profession employees in the private sector were the highest rate followed by students. The average monthly income was ranging from 15000 – 20000 baht. In the ecotourism behavior the objective tourism was leisure time and most were accompanied by friends about 2 – 3 people. The highest rate of traveling mode was by private car 3 – 4 times per years. Most tourists of perception are television media and their desire go to ecotourism at the Bang Kachao Community again. In their eco-tourists view tourism in service sector was the highest level tourism in price was suitable for the worth price that ecotourists paid in the highest level tourism in place was suitable for the ecotourism place ranked highest level tourism in promotion was average. Besides tourism in atmosphere and convenience ranked highest level tourism in staff and number of staff were average. The factors which influenced different tourism behaviors were categorized on following aspect 1. Method of tourism data acquisition based on nationality profession and income. 2. Tour provocation based on age and income. 3. Number of trips taken based on nationality gender age marital status profession and income. 4. Traveling modes based on gender age profession and income. 5. Trip duration based on nationality education level profession and income. 6. Accommodation based on age education level and profession. 7. Budget based on nationality age marital status education level profession and income.