The research of the factors influencing people’s purchase of the book about sufficiency economy in Bangkok was aimed at studying 1) attitudes towards sufficiency economy 2) marketing factors and book purchasing behavior about sufficiency economy 3) sociological effects upon sufficient economy and 4) factors influencing people’s purchase of the book about sufficiency economy in Bangkok. The questionnaires were constructed as a tool for collecting data from 400 samples of the people in Bangkok who used to purchase the book about sufficiency economy. The results of hypotheses tests at the statistical significance of 0.05 showed that 1) awareness knowledge liking and preference in attitudes towards sufficiency economy had no influence upon a purchase of the book about sufficient economy 2) marketing factors including product price promotion and place had influence upon purchase of the book about sufficiency economy 3) sufficiency economy book purchasing behavior the number of the books about sufficiency economy had influence upon book purchasing behavior 4) morality and sufficiency aspect in sociological effects had influence on sufficiency economy book purchasing behaviors.

The objective of this research was to study the foreign tourists’ attitude and using service behavior to Hip Hotel in Bangkok Metropolitan Area. The results of this research were as follows: tourists with different demographic factors affected different tourists’ behavior at a 0.05 and 0.01 statistically significant levels. Value and lifestyles correlated with tourists’ behavior at a 0.05 and 0.01 statistically significant levels. Tourists’ attitude towards the service and marketing mix could forecast intentional repurchase at a 0.05 and 0.01 statistically significant levels. The perception of service correlated with intentional at 0.01 statistically significant level. Tourists’ behavior correlated with intentional repurchase at 0.05 and 0.01 statistically significant level.

The purposes of this research were to study the performance of Buddhism schooling under the jurisdiction of Bangkok Metropolitan Administration and to study problems obstacles and suggestions about the performance of Buddhism schooling. The examples were 202 principals of schools using simple random method. The analytic methods were percentage standard deviation t-test and one-way analytical of variance (ANOVA). The results of study found that the performance of Buddhism Schooling under the jurisdiction of Bangkok Metropolitan Administration as a whole was at the highest level. The comparison of principals of Buddhism schooling classified by sex level of education and experiences of administration found no difference. The performance problem of the principals in Buddhism Schooling found that students could not understand the reasons and the real value of the three kinds of knowledge for deliverance (Trisika) correctly.