The purposes of this research were to design contents build both document-based and electronic-based teaching materials and find out the students’ satisfaction towards the use of ASEAN Economic Community related lessons for English writing courses. The sample group consisted of two 30-student sections of totally 60 third-year undergraduate students majoring in English for International Communication faculty of Liberal Arts Rajamangala University of Technology Phra Nakhon. After they had tried using the lessons did the document-based exercises answered the first questionnaire tried the electronic-based exercises and answered the second questionnaire their data were analyzed and revealed as follows. 1. The analysis of the first questionnaire revealed that the students’ average satisfaction towards the English writing content lessons was in the highly middle level with 3.15 out of 5 points or 63 per cent. 2. The analysis of the first questionnaire also revealed that the students’ average satisfaction towards the English writing document-based exercises was again in the highly middle level with 3.38 out of 5 points or 67.67 per cent. 3. The analysis of the second questionnaire revealed that the students’ average satisfaction towards the English writing electronic-based exercises was in the high level with 3.65 out of 5 points or 72.98 per cent. In comparison there was a difference of 0.27 points or 5.31 per cent between the students’ satisfaction towards the electronic-based exercises and that towards the document-based exercises implying that the students preferred the electronic-based exercises to the document-based exercises.

The purposes of this research were 1) to study perception and retention production placement in Ban Nee Me Ruk situation comedy (sitcom) 2) to compare demographic characteristics purchasing decision behavior and 3) to study correlation of perception and retention production placement in Ban Nee Me Ruk Sitcom which purchasing decision behavior. The data were collected from 420 residents in Bangkok Metroplitan who were watching Ban Nee Me Ruk Sitcom. Data analysis employed frequency percentage arithmetic mean () and standard deviation (SD.) Statistics used for hypothesis testing included t-test One-way ANOVA and Chi-square. The study presented the following results: The presentation of the production placement included: display product images impulse buying shelves that attract customers. Another character of retention in the production placement was the latent contents. The production display were convenient goods such as Mamy Poko and Lactasoy. After the residents samples watched Ban Nee Me Ruk Sitcom the purchasing decision behavior was in the middle level (52.1%).

The purposes of this research were to study and compare the factors related to the timely or late graduation of students at the Rajamungala University of Technology Phra Nakhon (RMUTP). The sample consist~d of 290 students of the Rajamungala University of Technology Phra Nakhon. The instruments used for collecting data were the 5 rating scales questionnaire. The reliability was 0.87. The data were analyzed by using SPSS for window. The statistics used were a -coefficients frequency percentage average mean t-test and Chi-square. The results were as follows: 1. Students background: The sampling group who timely graduated were mostly female studied in Faculty of Home Economics Technology and enrolled with high school certificate and got grade point average between 2.00-2.99. They were admitted through direct entrance examination. Their hometown was Bangkok and stayed with the parents who were together. The highest academic qualification ofthe parents was primary school. Most of the parents were venders. Their monthly income was over 15000 Baht. The parents were the financial supporters of the sampling group who mostly did not do part time jobs. Their grade point average was between 2.00-2.99. They went to the parents when they had problems. Students characteristic: The sampling group who timely graduated had learning problems about adjusting their learning style and not understanding the content taught. While the sampling group who untimely graduated had problems about health economics heedlessness from family members and learning problem on preparing special project and planning. Both groups had the same opinion toward teachers characteristic that the teachers paid a great attention on teaching. Most of the sampling group who timely. Graduated agreed that the teachers used easy to understand language. The sampling group who untimely graduated agreed that the teachers used the appropriate assessment method. For the opinion toward the learning environment most ofthesampling group who timely graduated agreed on the cleanliness of the registration process and the other group agreed on the sufficiency ofthe library to search for the information. 2. The factors related to the timely or late graduation of students show that sex faculty and grade point average (OPA) are correlated with both timely and late graduation (p< .01)

The purposes of this study were to compare interaction and predict power of psychosocial factors affecting instructors’ behavior with biosocial characteristics. The subjects comprised 300 instructors at Rajamangala University of Technology Phra Nakhon during the 2nd semester of 2009 academic year. Questionnaires were used in this research. Data were analyzed and presented by percentage mean standard deviation analysis of variance Scheffe’ Method and Stepwise Multiple Regression Analysis. The results revealed that Instructors with high behavior as a principle of the sufficiency economy philosophy were instructors with high work socialization and achievement motive and with high group of psycho-social factors. Most of them were female instructors. Moreover instructors’ behavior as a principle of the sufficiency economy philosophy were predicted by work socialization self-ability perception according to a principle of the sufficiency economy philosophy and achievement motive

The objectives of this research are to study 1) the acceptance level of information and communication technology (ICT) characters environment supporting ICT use lecturers attitude in ICT use and ICT use in teaching 2) the relation between ICT use in teaching and lecturers characteristics and 3) the relation between ICT use in teaching of lecturers and acceptance in characteristic of ICT environment which support ICT use and lecturers attitude in ICT use in teaching. Both quantitative and qualitative approaches are applied by using questionnaire and in-depth interview for data collection. The research sample is 220 lecturers from 9 faculties of Rajamangala University of Technology Phra Nakhon. Descriptive and inference statistics are used; percentage arithmetic mean standard deviation Pearson correlation and mUltiple regression analysis with Enter technique. The findings are; 1.The high acceptance level in characteristics of ICT and lecturers attitude in ICT use in teaching aspects (x = 3.99 3.64) low score for environment supporting ICT use (x ::::: 2.46) and medium score of ICT use in teaching of lecturers (x ::::: 3.27). 2.Lecturers ICT use in teaching is related to 3 lecturers characteristics. It is positively related to computer ownership and the faculty affiliated and negatively related to experience in teaching. 3.Lecturers ICT use in teaching are related to acceptance in characteristics of ICT environment which support ICT use and lecturers attitude in ICT use in teaching. 4.Recommendations to Rajamangala University of Technology Phra Nakhon in improving and development of ICT use are; (-3) 4.1 open ended questionnaire; 1) prepare sufficient leT equipments for lecturers 2) setting computers and projectors in every classroom and 3) training ICT uses application in teaching for lecturers. 4.2 in-depth interview; 1) environment supporting aspect; increase sufficient computers equipments computer networks and improve their efficiency and increase budget for ICT 2) characteristic perceiving and attitude to ICT use aspect; increase knowledge in literature copy right act to lecturers and 3) leT use in teaching aspect; training lecturers to get more knowledge and skill in ICT use electronic media producing and information searching from websites by internet.