This study was aimed to 1) to compare the brand value perception of Rajamangala University of Technology Phra Nakhon and 2) to study the influence of marketing mix on the brand value perception of Rajamangala University of Technology Phra Nakhon. This research is quantitative research which included the samples of 400 undergraduate students from the first to the fourth year selected through proportional stratified random sampling methodology. The collected data were analyzed by frequency percentage mean standard deviation and the hypothesis was tested by the Independent sample t-test. One-way ANOVA was applied and Scheffes Pearsons Product Moment Correlation Coefficient and stepwise multiple regression analysis were used to look into mean difference in pairs. The results of the research on the brand value perception of Rajamangala University of Technology Phra Nakhon revealed that the students who were different in terms of age group faculty and study year perceived the brand value differently and significantly at the 0.05 level of significance. The marketing mix factors including 1) the available curriculum 2) the teaching and studying location 3) educational support 4) academic and support staff 5) physical environment and 6) teaching and learning management influenced the brand value perception of Rajamangala University of Technology Phra Nakhon at the 0.05 level of significance. As for the marketing mix factor and cost of education did not have the influence on brand value perception of Rajamangala University of Technology Phra Nakhon.

The purposes of this research were : 1) to study the level of internal organization factors and the level of total quality management of Rajamangala University of Technology Phra Nakhon; and 2) to study the influence of internal organization factors that affect affecting the total quality management of Rajamangala University of Technology Phra Nakhon. This was a quantitative research which its samples group was consisted of 277 Rajamangala University of Technology Phra Nakhon employees. Data were collected through questionnaire and analyzed by frequency percentage mean standard deviation Pearson Product Moment Correlation Coefficient and multiple regression analysis. The results were found that : 1) the total of internal organization factors and the total quality management of Rajamangala University of Technology Phra Nakhon were at the high level ; 2) six factors of internal organization factors that affect the total quality management of Rajamangala University of Technology Phra Nakhon which are style shared values system staff structure and strategy. These factors could explain 84% of variance to total quality management at RMUTP predict the total quality management.

This research aims to study 1) factors affecting on operational efficiency; and 2) factors affecting on accounting professional success. The samples of this study consists of 260 accountants which has experience in accounting performance at least one year. The research instrument was a questionnaire which development by using IOC technique and already test content and construct validity including reliability. Data analysis employed descriptive statistic such as frequency percentage mean and standard deviation including Pearson correlation and multiple regression analysis. The results of this article found that most accountants believe that mean of the level of operational efficiency = 4.07 (S.D. = 0.460) and mean of the level of accounting profession success = 3.95 (S.D. = 0.530) both of them were quite well in Thailand 4.0. The result also show that level of professional accountant competencies compliance with the code of ethics profession and professional judgment have positive significant on operational efficiency at the significant level α < 0.01 while operational efficiency the level of professional accountant competencies efficiency of internal control system and professional judgment have positive significant on the level of accounting profession success at the significant level α < 0.01. These results also explained that both of the level of professional accountant competencies and professional judgment have both direct andindirect effect on the level of accounting profession success through operational efficiency with the significant level α < 0.01. Additionally control variable -- work position also has positive significant on both the level of professional accountant competencies and the level of accounting professional success at the significant level α < 0.05.

This research study was aimed to investigate 1) elementary Information economic and social factors 2) happiness 3) compare the level of happiness classified by elementary information and economic factors and 4) study the relationship between social factors with the happiness of the people. The sample consisted of 400 people living in the community of National Housing (Wat PhraNgoen). The statistics used were frequency percentage mean standard deviation the comparison of t-Test and f-Test with one-way ANOVA and Pearsons Product-moment correlation coefficient. It was found that most of the samples were married females between the ages of 41-50 years old with high school education (M.4 - M.6) or vocational training. They had their own business and the number of family members were one or two persons earning the personal income per month of 10001 - 15000 per person and the family income per month of 10001 - 20000 Baht without the implementation of the household accounting. Their household expenses included the payment for water electricity and other utilities. Most of them had liabilities and had to make the payment of 29.44% for debt repayment on time. The debt settlement was moderate with a few savings each month and the income was closely equal to the expenditure. In the overall the people had practical social factors. In the overall each aspect also yielded high level of family leisure and personal relationship while the remaining three including the social relationship living behavior and the community characteristics were moderate. In addition the results revealed that senior people number of family members and the difference in debt payment had different levels of happiness in the overall. The social factors had a low positive relationship with the happiness of the residents living in the community of National Housing (Wat PhraNgoen) at the .05 statistic level.

The purpose of this research was to explore the organizational commitment and compare factors affecting the organizational commitment as well as study the relationship of the factors affecting the organizational commitment of Rajamangala University of Technology Phra Nakhon personnel. 303 samples were asked to respond to a questionnaire which was used as a research tool. Statistics used for the data analysis were percentage mean One-Way ANOVA and significance level at 0.05. The results of this research revealed that the overall personnel of Rajamangala University of Technology Phranakhon were organizationally committed in good level as well as their work life quality. In addition the level of organizational commitment of the personnel with dissimilarities in terms of the age marital status educational level work experience were 0.05 statistically different. In addition to that the overall job characteristics were positively correlated with overall organizational commitment and work experience. In the Operate overall this was positively associated with the overall organizational commitment.