The purposes of the study on factors affecting Scotch brand loyalty were to examine personal factors of Scotch brand purchasers opinions on the brand equity degree of loyalty and brand equity factors that affected Scotch brand loyalty. The data were collected from 405 buyer samples selected from Cochran sample size formula and were analyzed by descriptive statistics including frequency percentage mean and standard deviation. As for inferential statistics Pearson Product Moment Correlation Analysis and multiple regression analysis were applied. The results showed that the opinions on the brand equity factors on three aspects of the brand regarding the brand recognition the brand association and the quality perception were highly regarded. Opinions towards Scotch brand loyalty in terms of attitude and behavioral aspects were also high. The hypothesis test results suggested that factors related to brand equity in terms of brand recognition brand association and quality recognition affected Scotch brand loyalty in the overall attitude and behavior aspects.

The Purposes of this research were to 1) study the impact on the motivation of the personnel. 2) To study the satisfaction that affect the motivation of the personnel. 3) Study on ways to enhance motivation in the operation of personnel. The survey sample size was 285 persons. Sampling Data were collected by questionnaire data and analyzed with Average Standard Deviation Interpretation of descriptive analysis. All of three topics the results showed in a moderate level. Suggestion about motivation of employees. First the board of directors should have obligingness with employees. Second also boost workers morale equally. Last the incentive approach is very satisfying with the universitys policy to encourage all personnel to make concrete progress in the profession.

The purposes of the study on service quality influencing behavioral intention of Government Housing Bank users (headquarters) were to explore opinions behavioral intentions and service quality that influenced the Government Housing Bank (Head Office) users’ behavioral intention. The samples used in this study were 222 customers who came to the Government Housing Bank from 9.00 am to 11.00 am and 1.00 pm to 3.30 pm. They were chosen by the systematic sampling method. The statistics used for data analysis were frequency percentage mean and standard deviation. The hypothesis was tested with correlation coefficient (R) and regression analysis at significant level of 0.05. It was found that Government Housing Bank (headquarters) users were mostly females between 31 and 50 years old with bachelor degrees working for the state enterprise and earned the average monthly income over 30000 Baht. The level of the quality service was high revealing the service with attention trustworthiness reliability and intention. Tangible services and behavioral intentions were at a high level including the buying intention word-of-mouth behavior complaint behavior factors on price sensitivity and the service quality which influenced the behavioral intention of the government housing bank (Headquarters) users at the 0.05 level of significance.

The purpose of this research was to study 1) Rajamangala University of Technology Phra Nakhon personnel’s opinions towards organizational change from a public to national university and 2) to analytically compare the personnel’s opinions towards the change of organization from a public university to national university. The factors were classified into types of personnel gender age educational level work tenure salary and work department. The instrument used to collect data was a questionnaire; the data collected were then analyzed through frequency percentage mean standard deviation t-test f-test and One-Way ANOVA. Schaeffer Method was applied in case the significant difference was found at 0.05. The results of this research revealed that Rajamangala University of Technology Phra Nakhon personnel’s opinions towards the change of organization from a public university to the national university in terms of the structure technology organizational culture and as a person in the overall was at a high level. It was also found that the personnel of Rajamangala University of Technology Phra Nakhon with different educational levels demonstrated different opinions towards the change of organization from a public university to national university. Also Rajamangala University of Technology Phra Nakhon personnel from different faculties of affiliations were dissimilar in opinions towards the change of organization from a public university to national university.

The purpose of this analysis is to: 1) Study the website development policy of King Mongkuts Institute of Technology Ladkrabang. 2) National and Global University Rankings by Webometrics Ranking of World Universities by analyzing research data from various sources for analysis based on the four indicators of Webometrics. The results showed that. 1) King Mongkuts Institute of Technology Ladkrabang has a policy to encourage development by various agencies. The University has developed an updated model agency and web content in the same direction. To provide a channel for delivering news release. Knowledge dissemination Performance and academic activities of the University. Published reputation for its image to the public. The web of all units of the University are known of people around the world via the Internet securely. This is aiming to be top 10 of ASEAN by 2020 and 100 universities in the world. Based on e-University is leading the ranking world universities by Webometrics Ranking of World Universities. 2) From the media analysis of the King Mongkuts Institute of Technology Ladkrabang Bangkok was ranked the best in the year 2017 ranked in the top 9 ranking in the top 767 after falling but it is not a measurement point. measuring the quality of the university slump like that because there are other factors that can affect the rankings especially not with the improvement and development of institutional quality criteria defined Webometrics itself.