จำนวน Repository ( 2131 )

กลยุทธ์การตลาดของธุรกิจการตลาดขายตรง ผลิตภัณฑ์สินค้าอุปโภค บริโภคภายใต้การกำกับดูแลของสมาคมขายตรงไทย และสำนักงานคณะกรรมการคุ้มครองผู้บริโภค
กลยุทธ์การตลาดของธุรกิจการตลาดขายตรง ผลิตภัณฑ์สินค้าอุปโภค บริโภคภายใต้การกำกับดูแลของสมาคมขายตรงไทย และสำนักงานคณะกรรมการคุ้มครองผู้บริโภค

This research aims to develop the direct selling business of the consumer products which the objective as follows: 1. To study the marketing operation of the direct selling business of consumer products. 2. To study the relationship between demographic characteristics of the independent distributors and the success in the direct selling business of consumer products. 3. To study the market development factor affecting the direct selling business in Thailand. And 4. To determine the guidelines for marketing development for the direct selling business of consumer products. Population and sample are divided into 2 categories which are 27 executives and 400 independent distributors. The research tool used in this study was five-level rating scale questionnaire and closed-end questionnaire. The statistics used in the data analysis were percentage mean standard deviation and inferential statistics using t-test and F-test to test the difference. The result of the study showed that the direct sales business should be partnered with other companies in order to distribute the products (42.2%) the products should be delivered to consumers through the direct selling distributors (51.3%) internal management is the key to success in direct selling business (44.8%) and the factor to success in the business is the production management (45.3%).

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การศึกษาพัฒนาเพิ่มมูลค่าของโลหะเงินสเตอร์ริงผสมแพลเลเดียมเพื่อเพิ่มคุณสมบัติต้านความหมองสำหรับอุตสาหกรรมเครื่องประดับ
การศึกษาพัฒนาเพิ่มมูลค่าของโลหะเงินสเตอร์ริงผสมแพลเลเดียมเพื่อเพิ่มคุณสมบัติต้านความหมองสำหรับอุตสาหกรรมเครื่องประดับ

The study of silver metal used in the non-plated jewelry industry was found to be dull or black but it was a basic feature of silver. To react with air easily in Thailand. The hot weather must be maintained regularly. The concept that we can study the development of silver metal with resistance to tarnish to slow down will have a positive effect on the jewelry industry. The team has developed a concept to bring other elements to meet the potential. The element used here is palladium (Pd) because the palladium is in the same group as the nickel and platinum groups in the periodic table. It is a metal (Nobel Metal) which is very durable corrosion. Usually white is natural and when used to polish the skin is glistening and in most cases in the jewelry industry is often used as part of the alloy such as making the natural gold color close to the platinum. The authors performed the experiments by introducing silver metal with palladium in an appropriate ratio and tested it with artificial stone. And save the record. It is divided into 4 periods of 5-20 days in normal temperature. The results of the study showed that 92.5% copper 6.8% and 0.7% palladium had a shade of L value of 59% over 20 days. It can be used to produce silver jewelry at a lower tarnished rate. In the jewelry industry

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พฤติกรรมการบริโภคอาหารของสตรีวัยทอง : กรณีศึกษา ตำบลนาดี อำเภอเมือง จังหวัดสมุทรสาคร
พฤติกรรมการบริโภคอาหารของสตรีวัยทอง : กรณีศึกษา ตำบลนาดี อำเภอเมือง จังหวัดสมุทรสาคร

The purpose of this study was: 1) to study personal attributes of menopausal women 2) to study food consumption behavior of menopausal women and 3) to compare food consumption behavior of menopausal women : case study at Tambon Na di Muang district in Samut Sakhon province that classified according to the personal attributes such as age marital status education level occupation average income of family per month body mass index (BMI) and personal disease. The population was menopausal women of 1274 people. They had the ages between of 50-60 years those were living in Tambon Na di Muang district in Samut Sakhon province. Using the method of Multi-stage sampling that classified by proportion of menopausal women and age in accordance with criteria of Taro Yamane (1973) had sample groups of 222 people but the sample groups were actually used as 225 people. The use of tool in this research was a questionnaire. The statistics used to data analysis was the frequency value percentage mean standard deviation t-test and F-test for comparison of food consumption behavior with personal attributes of menopausal women and tested the difference by pair samples using Least Square Difference (LSD) that analyzed the data with computer program. The results were found: 1) most of menopausal women group that had the ages between of 50-55 years marital status was married graduated in primary education level worked as employee that had average income of family per month between of 5001-10000 Bath had a normal standard of the BMI value and most people did not have personal disease. 2) menopausal women had food consumption behavior classifying by number of meals found that had food consumption behavior at breakfast lunch and dinner in the maximum level and consumed in time for supper in the minimum level. A type of food consumption such as fish rice green vegetables fresh fruit and soybean oil they cooked by boiling and deep frying method in high level they cooked a flavorless food in moderate level. 3) menopausal women with personal attributes as occupation and average income of family per month had differed there was food consumption behavior that had statistically significant differences level at 0.05. Personal attributes as age marital status education level BMI and personal disease were differed. There was food consumption behavior that had not statistically significant difference level at 0.05.

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การพัฒนาผลิตภัณฑ์น้ำปรุงสมุนไพรไล่ยุงที่เป็นที่ยอมรับ
การพัฒนาผลิตภัณฑ์น้ำปรุงสมุนไพรไล่ยุงที่เป็นที่ยอมรับ

This study is research based on the development of products with improved product performance testing mosquitoes Repellent Lotion from Herbs. It also measures the satisfaction of consumers with products Lotion from Herbs. Assessment were carried art by experts with the 5 scores in the Formula 3 levels and overall in a very average ( X ) 3.52 The test were effective against mosquitoes by using three volunteers people using tested techniques repellent testing the mosquito (Aedes aegypti) that formula 3 can protect against mosquitoes on average 3.83 hours. the results have led to inquiries satisfied group. The sample of 100 people found that 73 percent were female aged between 36-45 years 47 percent of bachelors degree 32 percent were government officers / public enterprises 43 percent have a monthly income of 15001-20000 baht 36 percent. This product provides were satisfaction with overall in product at a high level. The container packing like a spray bottle. Satisfaction at the highest level. The beautiful packaging is C (square) Size: 20 ml. Price: 80 baht was satisfaction levels in very average.

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ปัจจัยที่มีความสัมพันธ์ต่อพฤติกรรมการบริโภคอาหารคลีน  ของผู้บริโภควัยทำงานในเขตกรุงเทพมหานคร
ปัจจัยที่มีความสัมพันธ์ต่อพฤติกรรมการบริโภคอาหารคลีน ของผู้บริโภควัยทำงานในเขตกรุงเทพมหานคร

The purposes of this research to study the Factors Retated to Clean Food Consumption Behaviour of Working People in Bangkok This research was intended to investigate 1) To study the personal factors 2) To study clean food consumption behavior of working people in Bangkok 3) To study the relationship between personal factors and clean food consumption behavior of working people in Bangkok .The sample in this research consisted of 100 personnels’ working people in Bangkok At fitness center and clean food restaurant.The data were analzed by percentage mean and Chi-square. The studied results were found that majority of the samples group were male of 54 persons equal to 54% age between 26-35 years old equal to 29% educational level were bachelor degree equal to 75% had occupation as private business equal to 54% had monthly income between 10001-20000 bath equal to 40% had the Clean Food knowledge in the good level equal to 88.86% had the main goal of healthy food consumption equal to 58% The consumed were daily equal to 32% The average budget of 101-150 bath/time equal to 38% The reason for choosing healthy foods is good equal to 41% The most familiar advertising media were internet such as Facebook Line Intagram equal to 68% The most popular clean food food is Salad equal to 22%. The study result of the relationship between personal factors were found that age educational level occupation and monthy income had relations to the average budget The clean food knowledge had relations to the main goal of healthy food consumption relations to the frequency and occupation had relations to the the frequency with .05 level statistical significant.

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