The purpose of this independent study was to investigate factors influencing motivation of Thai tourists visiting Black Sand Beach Laem Ngop District Trat Province. The samples used in this study were 400 Thai tourists who came to visit at Black Sand Beach Laem Ngop District Trat Province. The research instrument was a questionnaire to collect data which were analyzed through frequency percentage average values standard deviation t-test and F-test (One Way ANOVA). The study result indicated that there were more male tourists traveling to Black Sand Beach Laem Ngop District Trat than female. Most of them were single and 21-30 years old earning 15000-30000 baht per month. They lived in other central provinces rather than Bangkok and habitually traveled with the families once or twice. They obtained information from the internet and came for leisure activities that had attractively motivated them to find the adventure visit the natural tourist attractions which were friendly and quiet. In conclusion Thai tourists differed in terms of their demographic characteristics such as gender age occupation income educational level residence and status at the 0.05 level of significance; however their traveling motivation was insignificantly different

The purposes of this research are to investigate 1) personal factors contributing to the longevity of elderly 2) the dietary behavior of long-living elderly and 3) the relationship between personal factors such as:gender age BMI and dietary behavior. The samples are 29 of long-living elderly with ages more than 80 years old living in Tambon Tha Phi Liang Muang district Suphanburi province. The long-living elderly must be able to answer the questions. The statistics used to analyze data in this research are frequency percentage and Chi-Square (χ2). The data were analyzed using statistical tools. As for thier dietary behavior it was found that most long-living elderly usually have five food groups:eggs UHT milk paddy morning glory cabbage watermelon papaya and vegetable oils. They purchased these five groups of food for consumption. Boiling was the main method of cooking. They usually stored food in the refrigerator to keep them fresh. The relationship between personal factors and dietary behavior could be classified into 5 areas : types of food frequency of consumption sources of food methods of cooking and methods of food preservation. The finding found that gender age and BMI were related with food consumption. However cooking (boiling) was not related with statistically significant level at .05.

The purpose of this research are to investigate 1) personal factors of students majoring in Hotel and Tourism at Santirat Vocational College. 2) The students’ knowledge of trans fatty acids. 3) The students’ consumption behavior of trans fatty acids. 4) The relationship between the personal factors (gender age education average monthly income of students) and their knowledge of trans fatty acids. 5) The differences of consumption behavior among gender age education and average monthly income of students. The samples are 254 of vocational students. The questionnaire was used to collect the data. The statistics used to analyze data in this research were frequency percentage Mean Standard Deviation Chi-Square (χ2) t-test and ANOVA. The data was analyzed by statistical tools. It was found that most students knew very little about trans fatty acids. They sometimes consumed food with trans fatty acids. The finding also found that there were a relationship between knowledge of trans fatty acids and personal factors; gender age education and average monthly income of students with statistically significant level at .05. It was also found that different gender had different consumption behavior whereas age education average income of students were not different with statistically significant level at .05.

The objectives of this research were to: 1) study motives affecting a consumer in purchasing food trucks in Bangkok 2) study marketing mix influencing a consumer in purchasing food trucks in Bangkok 3) study consumers’ buying behavior towards the purchase of food trucks in Bangkok. The samples for this research were 400 customers who were deciding to buy food trucks and who used to buy and consume food trucks. The tool used to collect data was a survey questionnaire. Data was analyzed by using descriptive statistics to determine percentage mean and standard deviation as well as inferential statistics including multiple regression analysis for analyzing data and testing the hypothesis at the statistical significant level of 0.05. The research results revealed that the majority of respondents were female aged between 21-30 years and private employees who had average monthly income at 10001- 20000 baht. They typically had a bachelor’s degree or a diploma. They tended to purchase food trucks less than or equal to 3 times per month and spent 101-200 baht each time. The most popular type of food trucks was beverage. From samples motives and marketing mix were significant towards the decision in purchasing food trucks. Hypothesis test showed that product buying motives rational buying motives emotional buying motive and patronage buying motives influenced the decision in purchasing food truck in Bangkok as well as marketing mix that product price place and promotion also influenced the decision in purchasing food truck in Bangkok.

The objectives of this study were :1) to evaluate the basic information :2) to determine the operational status and problems and :3) to study the potential development guidelines for the operation of community enterprises of food processing groups in Samut Prakran Province. Samples selected by stratified random sampling technique were 112 members of community enterprises in Samut Prakran Province. These samples was drawn from the presidents of community enterprises of food processing in Samut Prakran Province which were assessed as the good level in potential operation. Data collection were done by using questionnaire technique while the data were analyzed with frequency percentage mean and standard deviation. The results revealed that the assessment of potential operation of the community enterprises of food processing groups 268 in Samut Prakran Province were at the good level of 114 the average level of 117 and the improvement level of 20. The community enterprises had strong intention to the strengthening of communities and the supportive system from the partite participation consisted of knowledge and developing budget. The overall of operational status was at a high level while the overall of operational problem was at a low level. The potential development guidelines for the operation of community enterprises of food processing groups in Samut Prakran Province were ;1) planning approach: making master plan for all sub-district ;2) organization structure approach: overall operation review with all of members ;3) personnel management approach: creating morale for work performance of personnel together ;4) marketing approach: producing products to meet market needs ;5) production approach: supporting the production knowledge by government sectors and ;6) accounting/ financial approach: making real income and expense accounts.