towards the bakery and the decisive factors affecting the selection of its products around the area of Mahidol University Phutthamonthon District Nakhon Pathom Province. The sample are 400 people and the research instrument was the rating-scale questionnaire administered to investigate the expectation factors and consumer demand towards the bakery and the decisive factors affecting the selection of its products. The statistical devices used to analyze all of the data from the questionnaire were the percentage mean and standard deviation. The results from the expectation factors and consumer demand towards the bakery showed thatthe sample like to have the bakery decorated in a vintage style. The customer service include having some relaxing and eating areas and takeaway. The bakery hours are 09.00 am – 09.00 pm. and it should close on Wednesdays. The price of the products are between 101 - 200 baht. Furthermore tea coffee chocolate cocoa fresh milk should be included in the bakery. From the decisive factors affecting the purchase of the bakery products it revealed that the sample prefers eating or buying cake most. Theconsuming frequency is once a week and the products are bought for only the consumption during 3 pm. – 6 pm. About the product the quality of the bakery must be fresh. The price is fair for the value of the product. The location of the bakery should be accessible and in the community. About the service the waiters or waitresses must greet and welcome customers politely and happily. Moreover the sale promotion is having the members get a discount

การวิจัยนี้เป็นการศึกษาสมบัติของโลหะเงินเจือต่า 58.33% ที่มีธาตุทองแดง (Cu) และดีบุก (Sn) เป็นธาตุผสม ซึ่งมีปริมาณการผสมอยู่ในช่วงระหว่าง 36.66 - 41.57% และ 0.10-5.01% ตามล่าดับ โดยท่าการเปรียบเทียบกับสมบัติของโลหะเงินสเตอร์ลิง 925 และโลหะเงินเจือต่า 58.33% เพื่อศึกษา วิเคราะห์อิทธิพลของธาตุเจือทองแดงและดีบุกที่มีผลต่อสมบัติทางกลและโครงสร้างจุลภาของโลหะเงินเจือ ต่า 58.33 wt% AgCuSn และหาปริมาณของธาตุเจือทองแดงและดีบุกที่เหมาะสมในการผลิต เครื่องประดับเงินเจือต่า 58.33% ผลจากการศึกษาโลหะเงินเจือต่า 58.33 % ที่ประกอบด้วยเงิน (Ag) และทองแดง (Cu) เมื่อ น่ามาเปรียบเทียบกับโลหะเงินสเตอร์ลิง 925 จากการศึกษาเปรียบเทียบพบว่าโลหะเงินผสมเจือต่า 58.33Ag + 36.66Cu +5.01Sn มีค่า Yield Strength 195.2 Mpa Ultimate tensile strength 345.25 MPa Breaking point 301 MPa และ Elongation 61.58 % ซึ่งเป็นอัตราส่วนผสมของแต่ละ ธาตุที่เหมาะสมที่สุด ค่าความแข็งของโลหะเงินเจือต่า 58.33Ag + 41.57Cu + 0.10Sn มีค่าความแข็ง น้อยที่สุด เท่ากับ 93.03 HV ซึ่งปริมาณดีบุก (Sn) ที่ผสมเข้าไปในอัตราส่วน 0.10Sn จะท่าให้โครงสร้าง ของเงินเจือต่า เป็น β-phase เกิดการเปลี่ยนแปลงจาก β phase ที่มีขนาดเล็กลงเป็นโครงสร้าง Eutectic phase ที่มี α-phase และ β-phase ขนาดเล็กและละเอียด ผลจากการวิเคราะห์ส่วนผสมทางเคมีของโลหะเงินเจือต่า 58.33% พบว่าส่วนผสมทางเคมี ของโลหะเงินเจือต่าในแต่ละอัตราส่วนผสมมีสัดส่วนของธาตุใกล้เคียงกับอัตราส่วนผสมจริง จึงท่าให้โลหะ เงินเจือต่าที่ได้ท่าการทดลองมีค่าที่เป็นไปตามมาตรฐานของเครื่องประดับเงินตามมาตรฐานอุตสาหกรรม การผลิตเครื่องประดับทั้งของในประเทศและต่างประเทศ

The purpose of this research is to study directions to Eco-tourism Business Management: Mahanakorn Floating Market Bangkok The first sample consisted of 150 Members of the local community. The second Sample were 385 tourists who visited Mahanakorn Floating Market. Yamané calculation formula was applied for the research. The data were analyzed by using Frequency Percentage Mean Standard Division t-test One-Way ANOVA and Correlation. The results indicated that: 1. The local community had different opinions on directions for Tourism Development in Bangkok: Mahanakorn Floating Market in terms of management process and participation was more than statistic 0.05. But sex age education and occupation non different opinion. 2. Educational levels and income per month of the local community significantly affected view directions tourism for development of Bangkok: Mahanakorn Floating Market overall and about zoning with statistical significant the research also found that monthly income influence viewpoint on directing for tourism development of Bangkok: Mahanakorn Floating Market. Market overall in terms of participation at statistical level 0.05 within area different opinion was more than statistic 0.05. And income per month of local community has different opinion. The participation was area different was more than statistic 0.05 3. The opinions of the local community had different opinions on directins for tourism development in Bangkok: Mahanakorn Floating Market in terms of area management process and participation was more than statistic 0.05. And were area management process and participation were related positively.

This study aim to study the marketing factors and media exposure which have an effect on condominium purchasing of LPN Development Public Company Limited. It is a one-time information gathering survey research where questionnaires were provided to consumers who have purchased and lived in 6 different projects of LPN Development Public Company Limited in Bangkok area. The respondents were both males and females of age over 20 years old for 400 examples. Mixed Sampling was done by multiple processes. All data were analyzed by percentage mean scores t-test one way ANOVA. The results showed that the demographies; gender age marital status education level income number of family members projects comparision influential groups budget work space are relevant to condominium purchasing decision behaviors. It was found that consumers were exposed to direct marketing the most followed by advertising media and online media respectively. Moreover it was found that consumers of different types of LPN.’s condominiums were exposed to different types of channels of LPN’s condominiums with statistical significance Regarding the marketing mix factors which affected the respondents’ purchasing decision it was found that locations had the highest purchasing decision effect where they paid attention to the trends of land price and future development in the area as well as the location of the project being in the important spot of the city. Morever the respondents also gave importance to the product designs and product warrantee which affected their purchasing decisions the most. The price also had effects on the purchasing decision where the respondents gave importance to the length of installment payment as well as the banks’ loan interest while the respondents paid the least attention to the marketing promotions. It was found that buyers of different types of condominiums namely Lumpini Suite Lumpini Place Lumpini Park Lumpini Ville and Lumpini Center condominiums used the locations as purchasing decision factor of LPN’s condominiums the most except that the buyers of Lumpini Condo Town condominiums used the products as purchasing decision factor. Additionally it was found that the respondents had purchasing budget between 1600000 – 2000000 bahts. They needed average work space less than 30 sq.m and decided to purchase the condominiums by themselves. They purchased them as living units nearby their work place where they compared over 3 different projects before they dicided to purchase them.

The objectives of the research were (1) to study perception of Integrated Marketing Communication (IMC) of Air Force Clubs (2) to study aspect of fans to Air Force Club’s image (3) to compare demographic characteristics with Air Force Club’s image and to study correlation of IMC of Air Force Club’s image with Air Force Club’s image. The data were collected by using questionnaire sampling from 400 members who were fans of Air Force Club. Data analysis employed frequency percentage arithmetic mean (􀝔􀒧) and standard deviation (S.D.) statistics used for hypothesis testing include t-test one-way analysis of variance and Pearson Product Moment Correlation Coefficient. The study presented the following results:Demographic Fans’Air Force Club were males (78.50%) ages between 25-34 (42.00%) government/stage enterprises occupation (42.75%) average monthly income between 20001-30000 baht (33.00%) marital status (48.30%) and lower than bachelor degree (82.50%) Demographic Air Force Club Fans from the middle class get news updates about the league from IMC social media television broadcast and radio reports. The fans are generally concerned about the league’s game results club’s news and information league’s schedule and result of drawing lots. Demographic Air Force Club Fans play a big role in bringing the image of Air Force Club in high level. The hypothesis testing showed that different occupation average monthly income and marital status of fans’ Air Force Clubhad statistically significant differences at the level of .05 on Air Force Club’s image. On the contrary difference in gender age education had no statistical significance for their Air Force Club’s image. The IMC of Air Force Club showed correlation with Air Force Club’s imageatstatistical significance .05that was three channelsincluding television broadcastingmedia radio broadcasting media and printed media.