This research was to analyze the content of locality and method to symbolically communicate locality through cultural commodities focusing on the process of analyzing the meaning from the tourist commodities of Klong Lat Mayom floating community along the framework basing on semiotic theories and the in-depth information collection in the real phenomena to understand the contexts related to the research issues. The findings reveal that the locality reflected in the cultural commodities had 3 content issues namely 1) naturalism of life associated with water without dependency on technology and the love in the value of trees as the component 2) traditional way of life which was simple with handicraft as the prime livelihood and 3) in-trend culture by which the reconstruction of old things and diversity were presented on the commodities. Symbolic communication was done through 3 forms namely 1) paradigmatic communication which was the results of using the parts to communicate 2) intertextuality by using clues of old things to create value with the new meaning and 3) construction of opposites or bipolarity to clearly differentiate between urban and rural societies. The research findings could expand the perspective on the use of local culture as the factor to enhance the capacity of tourism to assure its development and sustainability.

The purposes of this research were (1) to study the use of Integrated Marketing Communication (IMC) as a Tool in Artist’s Image Creation of True Fantasia Co. Ltd. (2) to study the Artist’s Image Creation (3) to study efficiency of the use of IMC as a Tool in the Artist’s Image Creation. The sample groups of this research were True Fantasia’s executives operation staff and fan club. In-depth interviewing is the qualitative research technique for this research. The summary and interpretation from descriptive data were used in data analysis. The research findings were as follow; 1. The True Fantasia Co.Ltd have planned for reputation management of artists via IMC(Integrated Marketing Communication) as a tools; Public relations Special events and Viral marketing. The company uses public relations via social networking for promoting artists images as the main channel. 2. True Fantasia Co Ltd. has planned for the Artist’s Image Creation by using realism and dressing up methods. 3. The efficiency of public relations via online social media is quickness and expenses saving. In additions the artist can give comments and reactions with fan club.

The purposes of the research was to develop the system consulting for quality assurance Rajamangala University of Technology Phra Nakhon including found out the quality by the experts and the system users’ satisfaction. The research tools were as follows: 1) the system consulting for quality assurance Rajamangala University of Technology Phra Nakhon 2) quality evaluation form and 3) a questionnaire on users’ satisfaction. Tool for system development of this research were Microsoft FrontPage and Macromedia Flash Version 8.0. The research sampling group consisted of 30 the administers and staffs educational from assurance departments. The results of this research was found that the quality evaluated by experts in content towards the system consulting for quality assurance Rajamangala University of Technology Phra Nakhon was as a good level the average mean was as 4.15 and the standard deviation was as 0.63 in order words. The quality evaluated by experts in multimedia was 4.16 on the average or at a good level and the standard deviation was as 0.41 in order words. The users’ satisfaction on the system consulting for quality assurance Rajamangala University of Technology Phra Nakhon was 3.97 on the average or at a good level and the standard deviation was as 0.06. Therefore the system consulting for quality assurance Rajamangala University of Technology Phra Nakhon was able to be used properly.

This research work was to study the chemical release of wood/polyvinylchloride composites (WPVC) affecting the physical and chemical properties of water. WPVC specimens in ratio of PVC and wood (100:100 by weight) were prepared by using twin screw extruder. The water conditions for specimen immersion testing were varied for temperatures of 30-70 oC and specimen immersion time of 0-120 h. The water quality was estimated by measuring pH electrical conductivity turbidity and color of water after immersion of WPVC specimen as comparing with case of PVC specimen. The result suggested that pH values of water slightly decreased with increasing specimen immersion time whereas the change of temperature of water did not affect the pH value. The electrical conductivity remained unchanged with increasing specimen immersion time or temperature except for immersion of WPVC specimens at 70 oC. This might be attributed the weak interfacial bonds between PVC and wood and this led to more easily release the metal ions from additives of PVC. The turbidity and color of water for case of WPVC increased with increasing specimen immersion time whereas those for case of PVC did not change. From the results of water quality testing it indicated that WPVC applications which contact with water are safety. This was because water quality after immersion of WPVC specimen is within the effluent standards of pollution control department.

The purpose of this study was to study and compare services marketing mix factors affecting students’ decision to pursue study at undergraduate level in faculty of science and technology of Rajamangala University of Technology Phra Nakhon in 7 aspects: product price place promotion people process and physical evidence. The undergraduates were classified by gender major subjects educational background department of education achievement and domicile. The samples in this research were 93 undergraduates. The study participates selected by stratified random sampling and simple random sampling. The 84 item questionnaires of rating scales was used as the research instrument. Percentage mean standard deviation t - test for independent sample F – test and Scheffe’s test analysis were statistical method to analyze data. The results were as follows: 1. Services marketing mix factors affecting students’ decision to pursue study at undergraduate level in faculty of science and technology of Rajamangala University of Technology Phra Nakhon all aspects were in moderate levels that price was the highest while process and promotion was in the lowest rank. 2. There was significant difference for services marketing mix factors affecting students’ decision to pursue study at undergraduate level in faculty of science and technology of Rajamangala University of Technology Phra Nakhon at the 0.05 level among undergraduates in different gender different academic years different educational background and different achievement. 3. There was non significant difference for services marketing mix factors affecting students’ decision to pursue study at undergraduate level in faculty of science and technology of Rajamangala University of Technology Phra Nakhon in different department of education and different domicile.