The objective of the research is study about the capacity Building ang Marketing Doctor of Business Administration Program of the University Rajamangala University of Technology Phra Nakhon to be consistent with sustainable development. To be in line with the country’s sustainable development direction.. I study in marketing strategy in product price place promotion or 4Ps strategy which they are used by the universities for persuasion the higher secondary school students choose to study in the universities. Moreover I study in the factor of influence for the decision to study in Universities of the first year students in an academic year 2560 of the universities under a bureau of University consultant teachers president of the Universities.

This research study is 1) study the current situation and problems in the research of the faculty Faculty of Liberal Arts Rajamangala University of Technology Phra Nakhon. 2) Analyze the factors that affect the potential success of the research faculty Faculty of Liberal Arts Rajamangala University of Technology Phra Nakhon. 3) To find ways to build the capacity of teachers to do research Faculty of Liberal Arts Rajamangala University of Technology Phra Nakhon. The qualitative research that the researchers created a questionnaire depth individually. By choosing the essentials included 15 people the researchers collected qualitative data. Then check the integrity of data by means of a triangle (Triangulation Methods). What is the difference of the essentials. The difference in time of data and the different places that provide information. Including monitoring the research. Save data As defined without prejudice in any way the results appear. The information is accurate and aligned. So bring content analysis (Content Analysis) with reading comprehension and classified into categories. To bring a conclusion. To provide research and research objectives defined. The results showed that The current state budget problems without doing sufficient research. No research consultants with expertise advice. There is no budget for research No knowledge of writing projects. Research Methodology. No consultants to provide advice. Factors affecting success include research. Must have knowledge a budget and a consultant with expertise. To advise the duration of the research. This is Explains the factors that affect success in doing research. Must have sufficient funding for research in science and other research teams. Ability to successfully complete the research. And ways to promote research. To do research to achieve that. Administrators need a policy that is concrete. Budget amply Encourage understanding and reward as well.

This research study is Study of Current Problems Obstacles to the work of the academic faculty. To analyze the factors that affect the potential success of the work of the academic faculty. And to formulate a strategy to build the capacity to do the work of the academic faculty. Faculty of Liberal Arts Rajamangala University of Technology Phra Nakhon. The researchers mixed Quantitative and Qualitative Research Questionnaires were used to collect data from administrators faculty the Faculty of Arts. The researchers mixed Quantitative and Qualitative Research Questionnaires were used to collect data from administrators faculty the Faculty of Arts. 60 people and the depth interview interviewed individually to provide a significant number of 10 people. The data were then checked for accuracy. And data analysis and processing computer To calculate the statistical. Frequency percentage mean and standard deviation. And qualitative data Checked for accuracy by means of triangulation. And content analysis With reading comprehension The purpose was to research. The results showed that Current conditions in the academic faculty have discussed the barriers. Have success in the academic performance of 83.33. The lower third of the academic performance of 80.00. And four consultants to advise on the Academic Performance 76.67 percent. And the two taught 75.00 percent. The factors that affect the potential success of the work of the academic faculty. Overall the high level (= 4.48 SD = 0.65).The five factors that make success in academic performance. Situated at the highest level (= 4.81 SD = 0.40). The second is the time to do academic work at the highest level (= 4.79 SD = 0.47) and quality of academic performance. Situated at the highest level (= 4.64 SD = 0.52). And a consultant to advise on the Academic Performance. Situated at the highest level (= 4.56 SD = 0.80). The strategic potential of the academic performance of students. Overall the moderate level (= 3.43 SD = 1.13). The strategy should define ones executives must have a policy seriously. And to be fair to the sender academic performance. The second strategy should reduce the workload for faculty teaching and other work with. In order to have time to do academic work. Strategy three awards to supply support for the preparation of the appropriate academic achievement and extra salary. And strategies for the five should be evaluated on a fair transparent fair assessment. The main good governance in the assessment. Transparency accountability Without prejudice to rate Teachers have the opportunity to make changes to the criteria at all times. 6 and strategy should provide consultants to advise on the academic performance of each branch. The guests were delighted. And it is time to provide advice in a friendly and should be coordinated with the technical evaluation. Or monitoring academic performance in applying the criteria in the evaluation. In the same manner and justice. There are good governance.

The purposes of this research were to analyze arts and sciences educational management circumstance in general education course of higher education. Including study arts and sciences educational management in general education course in the 21st century. They were mixed method research. The data were analyzed by descriptive statistics and content analysis. It was found that the current circumstance of arts and sciences educational management in general education course of higher education found 3 parts; (1) the teaching process in general education courses focused on relationship skills knowledge cognitive skills and the numerical analysis teaching (2) responsive subjects in teaching methods the instructor focused on instruction emphasizing on the combination approach teaching used practice and research teaching (3) teaching activities the instructor emphasized in classroom activities rather than outside classroom activities. The approach of arts and science educational management in general education courses corresponds to learning in the 21st century found that focus on living and working with teaching process in the moral and ethics the knowledge cognitive skills relationship skills and the numerical analysis. The cognitive skills and innovation should focus on the teaching of moral and ethics and the knowledge and IT skills media and technology should focus on moral and ethics teaching the knowledge and cognitive skills.

The purposes of this research were to analyze the welfare conditions and needs including study the welfare suitable styles for the service sector workers of taxi drivers. The research was future research. The data were analyzed by descriptive statistics and inter quartile range. The results revealed that: The taxi drivers were mainly males more than females; aged between 45-54 years married secondary education provinces hometown the period of time in the taxi drivers’ career were between 3-7 years the average income was about 9000-12000 baht per month. The mostly problems of quality life were such as low income and inaccurate high cost of career had not got sufficient welfare unsafely in career lack of skills development and knowledge. The welfare conditions and needs were found that the average was high level in 4.22. Styles of welfare management that suitable for taxi driver found that should be to welfare both the voluntary sector and compulsory of the government and those involved to engage with the taxi driver in welfare management by the legal mechanisms was defined based on styles of social security policy social assistance and social services