Sweet tamarind is a unique and economic plant of Phetchaboon province and it has already been geographical indication (GI) registered. One of its main problems is fungal degeneration which cannot be physically visible. This causes the consumer’s uncertainty on its quality especially sweet tamarind from small communities. This led to the study on the use of household heat to reduce fungal degeneration by steaming at 100oC for 50 60 70 and 80 minutes and drying in the hot air oven at 70oC for 3 hours. It was found that increasing the heat resulted in darkening the sweet tamarind color and heightening up its content moisture (p<0.05) statistical significance. Drying temperature at 60 70 and 80oC revealed the higher the heat the shorter the drying time and the sweet tamarind content was darker. In addition drying significantly decreased the moisture and preference score of sweet tamarind (p<0.05). The storage of sweet tamarind in mesh bag at ambient temperature revealed that the increase of the storage time resulted in a significant increase in the moisture of the sweet tamarind shell (p<0.05) and could preserve the tamarind for at least 12 weeks without the deterioration from the fungus.

The purposes of this research were: 1) to study the effectiveness of customer relationship management influence the customer trust on service quality on private vehicle inspection service in Phra Nakorn Si Ayutthaya 2) to study the customer loyalty influence the customer trust on service quality on private vehicle inspection service in Phra Nakorn Si Ayutthaya. 3) to study the effectiveness of customer relationship management influence the customer loyalty on private vehicle inspection service in Phra Nakorn Si Ayutthaya. The samples in this study were 325 Banpan private vehicle inspection service’s customers in Sena district Phra Nakorn Si Ayutthaya province. The data were analyzed by using frequency percentage mean standard deviation and Multiple Regression Analysis. The results found that the opinion levels on effectiveness of customer relationship management in overall and each aspect was found that the customer engagement customer hearing customer suggestion customer retention and customer prospecting were at the high level. The opinions level toward the customer trust on service quality was found at highest level in overall. The opinions level toward the customer loyalty was found at high level in overall. The result of hypothesis test found that the effectiveness of customer relationship management in customer suggestion customer retention and customer prospecting were influenced the customer trust on service quality. However the customer engagement and customer hearing were not influenced the customer trust on service quality. The customer trust on service quality were influenced the customer loyalty. The effectiveness of customer relationship management in customer engagement customer suggestion customer retention and customer prospecting were influenced the customer loyalty however the customer hearing were not influenced the customer loyalty.

The purpose of this research was to 1) study the behavior of mobile banking users of the Government Savings Bank 2) to study the quality of mobile banking services of the Government Savings Bank 3) to study the relationship between service quality and service behavior of mobile customers of GSB Uthai Branch and Pratunam Indra Branch. Phra Nakhon Si Ayutthaya is the five aspects of concrete services. Reliability. Customer Response Confidence in the customer. To know and understand customers Considered by basic data by sex age educational level occupation income per month. The sample used in the study was from the people who came to the mobile banking service of the two savings banks using the convenient sampling method of 140 persons. The instrument used to collect the data was a questionnaire to check the accuracy of the content from the instructors. Consult Statistics used in data analysis were descriptive and inferential statistics ie percentage mean and standard deviation. The study found that: 1) Type of service Frequency of service usage Date of service Time to use the service. Type of service Most people use the deposit-withdrawal service. Frequency of service usage Most people use the service once a month. Date of service Most people use the service Monday. Time to use the service. 2) The quality of mobile services of the Government Savings Bank Uthai Branch and Pratunam Indra Branch. All 5 areas of Ayutthaya have quality of service. Stay in good 3) The relationship between service quality and customer service behavior of mobile banking customers. Uthai branch and Pratunam branch Indra Phra Nakhon Si Ayutthaya Province has a relationship in the opposite direction.

This study of the role of family locals and community in enhancing the quality of elderly people’s lives in central area by means of Sufficiency Economy theory collected the data from people. It aims 1) to study the role of family locals and the community to enhance the quality of elderly people’s life in Thailand’s central region; 2) to analyze factors related to the quality of elderly people’s lives; and 3) to identify ways of encouraging the development of elderly people to prepare them to be part of the society of elderly people in the ASEAN region. The participants in this research were elderly people in the central region. The research used quantitative methods to measure quality of life. Multi-stage sampling was employed. The data were analyzed with descriptive statistics such as average (x̅) and standard deviation to investigate the elements of each factor in the study. The results from the focus group regarding the quality of elderly people’s life can be summarized as follows: 1) The development of the quality of life of elderly people is based on the concept of “Strong community and people through the development and adaptation of the theory of the Sufficency Economy”. 2) The development of the quality of elderly people’s lives by means of religion: emphasizing the Buddhist way of life and local wisdom and culture to teach family members to be a grateful and loyal and to be a good person for the family and local community. 3) The quality of life of elderly people can be improved by implementing laws informed by morality to encourage generosity between family locals and community to solve the problems of elderly people. 4) The quality of life of elderly people locals and the community is based on mutual respect living together naturally according to the concept of the Sufficiency Economy in order to support large numbers of elderly people in the future. Suggestions arising from this research and from other ideas from participants include increases in government funds budgeted to support elderly people and the creation by local government of projects and activities for elderly people. In addition the participants also perceive the need for a chance for the elderly to study and learn in the local elderly school without age limit as a form of life-long learning. The participants also suggested the idea of evaluating the systems of schools for elderly people according to the “cheerfulness and happiness” of learners rather than by any other method. Connections between the schools for elderly learners in the central area should be co-ordinated so as to create more projects and activities.

Based on the research on creation of bas-relief molds for production of bas-reliefs made from boiled pineapple leafs conducted by Rachadasak Pengcum of which purpose was to help generate income for members of Pineapple Leaf Paper Community Enterprise Ban Pasang Wiwat Mueang District Chiang Rai Province it was found that the bas-reliefs need further improvements in terms of appearance and durability as well as the use of other natural raw materials to produce them. The researcher therefore has considered developing the previous research by applying other 3 valueless natural materials which include rice straw water hyacinth and banana stem skin to make bas-reliefs for different beautiful surfaces of the products. Also the quality of bas-reliefs has been comparatively investigated by surveying satisfactions of members of the Community Enterprise and visitors to the project towards the bas-reliefs made from rice straw water hyacinth and banana stem skin. The total period of questionnaire distribution was 3 months. There are 59 respondents administering the questionnaires most of whom (43 persons) are female which accounts for 72.88 per cent. The majority of the respondents (25 persons) obtained junior/senior secondary school diplomas or equivalent accounting for 42.37 per cent. 16 respondents or 27.12 percent are 60 years of age. As for satisfactions towards the bas-reliefs made from rice straw 89 times of “strongly agree” was selected whereas 126 times of “pretty much agree” 75 times of “fairly agree” and 5 times of “disagree” were marked by the respondents. Concerning the bas-reliefs made from water hyacinth 87 times of “strongly agree” was selected while 97 times of “pretty much agree” 110 times of “fairly agree” and 1 time of “disagree” were chosen. When asked about the bas-reliefs made from banana stem skin the respondents selected 77 times of “strongly agree” 99 times of “pretty much agree” 110 times of “fairly agree” and 8 times of “disagree”.