The purposes of this research were : 1) to study the personal factors 2) to study marketing mix factors 3) to study consumptions behavior 4) to study the relationship between personal factors and consumption behavior and 5) to study the relationship between marketing mix factors and consumption behavior. The samples have been done with 400 consumers visited McDonald’s restaurant in Pathumwan District Bangkok. The instrument was used the statistical questionnaire and in data analysis tools were used frequency value percentage value mean value standard deviation value and Person Chi-Square. Statistical analysis calculated by computer program. The results of consumers in McDonald’s restaurants in Pathumwan District Bangkok shown that : 1) most of the consumers are females and younger than 20 years old with monthly average income less than 10000 baht and most of consumers are students and education levels is lower than Bachelor degree. 2) the marketing mix factors result of consumer in overall have satisfaction a high level and when considering each side found that samples group provide the highest level satisfaction is products and samples group there are 3 levels at the high level and sort by descending from the average is product pricing and promotion. 3) consumption behavior found that the type of foods were sold in the restaurant the consumers prefer to eat the most popular interval Burger which consumers using more than that time 15.00-20.00 hrs frequency of in-store service and the average of 1-2 per week a time popular select access inside a department store because the staff are willing to provide services like interior decorating styles and inside is clean and spacious the number of seats is sufficient. 4) the relationship between the personal factors and consumption behavior found that age average income per month and highest level of education are statistically significant at the .05 level and 5) the relationship between marketing mix factors and consumption behavior found that product price and promotion were relating but distribution channel was not relating with consumption behavior and the relationship between all was statistically significant at the .05 level.

The purposes of this research were : 1) To study the individual factors 2) To study the behavior on Thai dessert consumption 3) To study the relationship between individual factors and Thai dessert consumption in Samaut Songkhram Technical College The samples were 239 vocational certificate Students in Smaut Songkhram Technical College. The Instruments were questionnaire and a Test The statistics were the frequency percentage and the Chi-squared test. Results found that : 1) the students mostly were female studying in Accounting whose their parents’income not over 10000 baht per month have knowledge of Thai dessert at the good level. 2) The sample mostly consume boiled Thai dessert 1-3 times a week because of the delicious taste The each payment is up to 20-41 baht because the price was not expensive the preference Banana Leaves packaging and perception of news about Thai dessert through internet. 3) The result on studying factors found that the individual factors such as sex was most related to the preference. Educational level was related to the preference of packaging. Subject type was related to the favorite on Thai dessert. The preference in consuming Thai dessert in because of consumption the payment packaging and perception of news for the parents’income was related to the payment with statistically significant at 0.05 level.

The purpose of this research was to 1) study the behavior of mobile banking users of the Government Savings Bank 2) to study the quality of mobile banking services of the Government Savings Bank 3) to study the relationship between service quality and service behavior of mobile customers of GSB Uthai Branch and Pratunam Indra Branch. Phra Nakhon Si Ayutthaya is the five aspects of concrete services. Reliability. Customer Response Confidence in the customer. To know and understand customers Considered by basic data by sex age educational level occupation income per month. The sample used in the study was from the people who came to the mobile banking service of the two savings banks using the convenient sampling method of 140 persons. The instrument used to collect the data was a questionnaire to check the accuracy of the content from the instructors. Consult Statistics used in data analysis were descriptive and inferential statistics ie percentage mean and standard deviation. The study found that: 1) Type of service Frequency of service usage Date of service Time to use the service. Type of service Most people use the deposit-withdrawal service. Frequency of service usage Most people use the service once a month. Date of service Most people use the service Monday. Time to use the service. 2) The quality of mobile services of the Government Savings Bank Uthai Branch and Pratunam Indra Branch. All 5 areas of Ayutthaya have quality of service. Stay in good 3) The relationship between service quality and customer service behavior of mobile banking customers. Uthai branch and Pratunam branch Indra Phra Nakhon Si Ayutthaya Province has a relationship in the opposite direction.

The purposes of this research were to study the obesity reduction behavior of undergraduate students of Rajamangala University of Technology Phra NaKhon and to compare the obesity reducing behavior of the male students and female students. The questionnaire was used as a research tool to collect the data. The samples in this study were 401 students: 176 male and 225 female students. All 401 questionnaires were returned. The collected data were analyzed by using the mean score standard deviation and t-test. The statistical significance was at the .05 level. The findings were as follows. 1. The average body mass index of the majority of the students was at a moderate level which was 22.60. They were in normal shape and not overweight. The male students had an average body mass index of 22.48 and the female students had an average body mass index of 21.60. Both males and females were in normal shape. 2. The students obesity reduction behavior was at a moderate level. 3. There was a significant difference between the male and female students’ obesity reduction behavior at .05 level. It was found that the obesity reduction behavior of the male students was significantly higher than that of the female students at the 0.05 level. Those higher obesity reduction behavior included buying a drug to reduce fat drinking tea or coffee to reduce fat and toxins without consulting a doctor using fiber products certified by a physician using laxatives after dinner without consulting a doctor eating basil seeds before having a meal eating fatburning dietary supplements approved by an expert taking medicine to catch fat from ingested food without consulting a physician eating extracts from garcinnia exercising continuously for 30 minutes exercising more than 3 days in a week losing weight by acupuncture being a customer of hand massage service for weight loss getting a gastric bypass being a customer of weight loss institute with modern equipment having treatment service from body institute with modern equipment wearing a tightening belt or clothes buying reducing fat oil cream and using it without consulting a doctor and getting a liposuction by a specialist. Therefore the obesity reduction behavior of the male students was significantly higher than those of the female students at the 0.05 level.

This research was aimed to study the participation behaviors in the electrical energy saving the factors affected to the participation behaviors and the promotion of the participation behaviors in electrical energy saving of the undergraduate students of the Faculty of Science and Technology Rajamangala University of Technology Phra NaKhon. The participants of 150 students from the Faculty of Science and Technology was also performed based on systematic sampling. The questionnaire was used. The statistical evaluation was also analyzed based on the percentage mean and standard deviation. A 85% of participants is male a range of age to be 19-20 years old (62.7%) second academic years by about 37.3% and a 65.3% of participants has been studying in the major of computer science. Knowledge levels in the electrical energy saving of the most participants are high (13.33%) moderate (62%) and low level (24.67%). The four participation behaviors in the electrical energy saving were analyzed including electrical lighting system air conditioner and ventilator system office electrical system and electrical equipment maintenances resulting in very high level with the average mean of 4.25 and standard deviation of .547. First the participation behavior in the electrical equipment maintenance was very high level with 4.31 and S.D.=.870. Second the participation behavior in the office electrical system was to be 4.27 with S.D.=.828. Third the participation behavior in the air conditioner and ventilator system was to be 4.21 with S.D.=.549. Finally the participation behavior in the electrical lighting system was very slow level with 4.21 and S.D.=.672. By comparing the participation behaviors in the electrical energy saving with the different of academic major of students the participation behaviors in the electrical energy saving did not significant different.