จำนวน Repository ( 56 )

การมีส่วนร่วมในกิจกรรมความรับผิดชอบต่อสังคมและสิ่งแวดล้อมของพนักงานบริษัท ปตท.จำกัด (มหาชน)
การมีส่วนร่วมในกิจกรรมความรับผิดชอบต่อสังคมและสิ่งแวดล้อมของพนักงานบริษัท ปตท.จำกัด (มหาชน)

The research objective was aimed to investigate social and environmental participations of PTT Public Company Limited personnel under the hypothesis that different personnel’s characteristics yielded different social and environmental participations. The employees’ characteristics were categorized in terms of gender age educational level marital status work position and work tenure. The sample were 274 PTT Public Company Limited. The analysis was generally viewed in four aspects: participation on decision making participation on operation participation on benefits obtained and participation on assessment. The data were analyzed by the computer program package to inquire about the percentage distribution mean and standard deviation; t-test and f-test were applied to observe the difference of the PTT Public Company Limited employees’ opinions on social and environmental participations to obtain 0.05 statistic significance. The study results revealed that the social and environmental participations were in average level. When considered each aspect it was found that the participation on decision making and participation on assessment were low while the participation on operations and participation on benefits obtained were high. Then comparison on the analysis of the differences on characteristics in terms of gender age educational level marital status work position and work tenure disclosed 0.05 statistic significance.

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อิทธิพลของการสื่อสารการตลาดต่อการตัดสินใจซือ้ เสือ้ ผ้าสาเร็จรูป ของสุภาพสตรีผ่านเครือข่ายสังคมออนไลน์ : กรณีศึกษากรุงเทพมหานคร
อิทธิพลของการสื่อสารการตลาดต่อการตัดสินใจซือ้ เสือ้ ผ้าสาเร็จรูป ของสุภาพสตรีผ่านเครือข่ายสังคมออนไลน์ : กรณีศึกษากรุงเทพมหานคร

Social networking is a popular medium for the business of selling female clothing and has been growing steadily. This is because of ease and availability of access faster communication and lower cost in comparison to competing market media strategies. This study investigates the influence of integrated marketing communications (IMC) on female decision making in social online clothing purchase. The research involves quantitative method by use of questionnaire as a tool in collecting information. The population for this study comprises females who live in Bangkok and use online social networking services. Quota sampling is used to select for a sample size of 445 subjects. The results show that most in the sample group deciding to purchase clothes online with an overview of IMC tools (advertising public relations promotion and direct marketing) are in the moderate range (43.82%). In addition Eta ( ) correlation ratio indicates strong nonlinear relationship between clothing purchase and the IMC tools except for advertising which has a weak positive relationship (0.165). Multiple regression analysis results show that marital status age level of education revenue time using the Internet and times to view products through online social network all have effect on clothing purchase. The sample group outcome suggests that entrepreneurs should pay attention to warranty information on products and prices security of financial transactions and contact with manufacturers in order to encourage consumer online purchasing.

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แนวโน้มการพัฒนาคุณภาพชีวิตของผู้สูงอายุ เพื่อรองรับสังคมผู้สูงอายุ ชุมชนบ้านจำรุง จังหวัดระยอง
แนวโน้มการพัฒนาคุณภาพชีวิตของผู้สูงอายุ เพื่อรองรับสังคมผู้สูงอายุ ชุมชนบ้านจำรุง จังหวัดระยอง

The research objectives were aimed to explore the tendency of life quality improvement for the senior people analyze the community leader’s perspectives towards life quality improvement for the senior people and set up as well as observe developing trends towards elderly quality of life for accommodating to ageing society : Ban Jumrung Community Rayong Province. The samples were nine persons purposively selected from relevant experts and skillful people in the community. Tomas T. Macmillan’s Delphi Technique was applied at the standard error of 0.04. The data were collected three times repeatedly and analyzed by Descriptive statistics. The study results revealed that relevant experts and skillful people in the community accordingly agreed (IR  1.50 และ IOC  0.50). The study results would be applied to design plans to construct training patterns to improve life quality for the senior peoplein Ban Jumrung Community Rayong Province. In addition obtained the training pattern could also be used with other neighboring communities as strategic plans for the near future of national life quality improvement for aging society.

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วิเคราะห์ภาพสะท้อนแนวคิดทางสังคมที่ปรากฏในบทเพลง : ศึกษางานเพลงของกลุ่มพันธมิตรประชาชนเพื่อประชาธิปไตย
วิเคราะห์ภาพสะท้อนแนวคิดทางสังคมที่ปรากฏในบทเพลง : ศึกษางานเพลงของกลุ่มพันธมิตรประชาชนเพื่อประชาธิปไตย

The purposes of this research were 1) to study the social reflection which concerned with the contents in songs of people’s Alliance for Democracy. 2) to study the social reflection which concerned with wording and rhetoric styles in songs of people’s Alliance for Democracy and 3) to publicize the social reflection appeared in contents of songs of people’s Alliance for Democracy ; Which was a qualitative research. The samples used in this research were songs of people’s Alliance for Democracy which were song on people’s Alliance stage all through 193 days and were written during their assembly. The researchers used the samples from secondary cell data ; such as song books CDs songs and many other websites totally 177 songs by using purposive Sampling. The instrument used in this research were formal and informal in depth interview focus group seminar workshop and questionnaires. The content analysis the descriptive analysis mean ( X ) and standard deviation were used as research instruments. The findings were aw follow: 1. The study of social reflection which concerned the contents in songs of People’s Alliance for Democracy were: It was found that the study of social reflection of the contents in songs of People’s Alliance for Democracy which were song on stage through 193 assemble days and were written during their assembly had totally 177 songs. When considering from each case the number one songs were 82 arousing songs followed by 55 political sarcastic songs. There were 37 praising songs and 3 presenting ideal songs. The details were as follow: 1. The arousal issue The study of social reflection which concerned the contents in 82 ox rousing of people’s Alliance for Democracy considering from each side found that the number one issue was 45 harmony songs; followed by 37 giving morale to the assemble ; songs. 2. Social sarcastic issue The study of social reflection which concerned contents in songs of People’s Alliance for Demo cracy on social sarcastic issue found that there were totally 55 songs when considering from each side the number one was political sarcastic ; 34 songs followed by general social sarcastic ; and government sarcastic 5 songs. 3. Praising issue The study of social reflection which concerned the contents in songs of people’s Alliance for Democracy on praising issue found that there were totally 37 songs. When considering from each side the number one was praising the arousers ; 30 songs followed by praising the assembly leaders 4 songs and praising the nation religion and the king ; 3 songs. 4. Presenting the ideal issue The study of social reflation which concerned the contents in songs of People’s Alliance for Democracy on presenting ideal issue found that there were totally 3 songs. 2. The study of social reflection concerned with wording rhetoric style in songs of People’s Alliance for Democracy concluded: that: 2.1 The study of social reflection concerned with wording in songs of People’s Alliance for Democracy concluded that. The study of social reflection which concerned the wording used in songs of People’s Alliance for Democracy showed that the songs which were song on stage and written during 193 days assembly totally had 98 songs when considering from each issue the number one was repetition words; 26 songs followed by using rude words; 18 songs using words arousing Feelings; 14 songs using repletion words ; 9 songs using local language ; 8 songs using rhym ; 4 songs using slang ; different words short forms and reduced word ; 3 songs each using foreign language ; 2 songs using imitation sound words ; 1 songs but using similar words were not found in songs of People’s Alliance for Democracy. 2.2 The study of social reflection which concerned the phraseology styles in songs of People’s Alliance for Democracy showed that 90 songs of People’s Alliance for Democracy which were sung on stage for 193 songs were written during their assembly. When considering from each issue it was found that the number one songs using metaphor were 15 songs followed by songs simile ; 14 song using rhetoric ; 13 songs using hype bole ; 12 songs using metonymy and phraseology 8 songs each using incitation 7 songs using oxymoron ; 5 songs using paradox ; 4 songs and using personification and using synecdoche ; 2 songs each. But using axiom rhetoric style was not was not found in songs of People’s Alliance for Democracy. 3. The result of publicizing the social reflection on songs of People’s Alliance for Democracy by using contentment inquiring questionnaire towards publicized form of social reflation appeared in the contents of songs ; The study on songs of People’s Alliance for Democracy showed that 3.1 On the publicized form found that the overall was good when considering from each item there were 3very good items; the easy – using the easy – difficult keeping and the appropriate ness of sizes and form. There were 2 good items which were modern and interesting items. 3.2 On content issue it was found that the overall was good. When considering from each item 4 very good items were that reliable information accuracy of language used clear – cut and easy – to – understand contents and the consequences and congruence of content and 1 good item was the meticulous content. 3.3 on benefit and usage issue ; it was found that the overall was very good. When considering from each item the 4 very good items were the understanding towards Thai society applying knowledge in today – Thai society Knowledge understanding how to use words and understanding how to use rhetoric words were 1 good items using learning sound reference sources.

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ปัจจัยที่มีผลต่อการปรับตัวทางสังคมของนักศึกษา คณะครุศาสตร์อุตสาหกรรมหลักสูตรครุศาสตร์อุตสาหกรรมบัณฑิต (หลักสูตร 5 ปี)
ปัจจัยที่มีผลต่อการปรับตัวทางสังคมของนักศึกษา คณะครุศาสตร์อุตสาหกรรมหลักสูตรครุศาสตร์อุตสาหกรรมบัณฑิต (หลักสูตร 5 ปี)

This paper is a survey research. The objective is to study the factors of Social Adjustment of Technical Education Faculty Students B.S. of Technical Education (5 years curriculum) Faculty of the industrial education Rajamangala University of Technology Phra Nakhon. The random sampling is conducted within the full-time students from 3 majors. The random sampling technique in this paper is derived from Krehbiel-Morgan table. The total number of sample is 167 students. Research Methodology This paper uses the survey method to collect the data. The data analysis process is based on the average percentage value of standard deviation and t-test F-test techniques. The research results can be summarized as follows: 1. Students with different genders have overall social adjustment ability indifferently. 2. Students with different ages have overall social adjustment indifferently. This implies that age is not a factor in social adjustment. 3. Students who graduated from different curriculum have overall social adjustment ability differently. The students who graduated from vocational-qualification curriculum have overall social adjustment ability higher than students who graduated from academic-qualification curriculum. In specific aspect of social adjustment to classmate the result is also the same. 4. Students with different sequence of birth have overall social adjustment ability indifferently. 5. Students with different family status in society have overall social adjustment ability indifferently. 6. Students with their parents in different occupation have overall social adjustment ability indifferently. 7. Students with different average-income-per-month families have overall social adjustment ability indifferently. However in specific aspect of social adjustment to general person the students with higher average-income-per-month families have social adjustment ability better than the students with lower average-income-per-month families. 8. Students with different family characteristics have overall social adjustment ability differently. The students with large family have overall social adjustment ability higher than students with small family.

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