จำนวน Repository ( 85 )
การวิเคราะห์คุณลักษณะความเสียหายและผลที่ตามมาของความชำรุด ของสลักปากขอพ่วง ที่ใช้สาหรับรถบรรทุกสินค้าในการรถไฟแห่งประเทศไทย
Freight is major source of income of the State Railway of Thailand (SRT); which had revenues of one billion baht a year. The development of freight by rail system to be fart punctual and safe is important. Knuckle pin serves tension and shear stress in pulling Rolling Stock. Strength testing of Knuckle pin must be done by technical and engineering knowledge. SRT has 6000 Rolling Stocks; that means 6000 Knuckle Pin has been used and it is likely to increase due to the construction of the Double Track Project and the purchase of new Rolling Stocks. The efficient Knuckle Pin prolongs lifespan and SRT would have benefit on saving cost of maintenance and increase safety in the transportation of goods. This research is aimed at creating the understanding about the quality of the Knuckle Pin modeled Nat Mall. The pin would be test by Standard Test Methods for Tension Testing of Metallic Materialsand the Standard Test Method for Analysis of Carbon and Low-Alloy Steel by Spark Atomic Emission Spectrometry and Hardness Testing Machine and Microstructureto determine the cause of pin’s damage. This study will contribute the standardization of the quality of the Knuckle Pin which is used in Rolling Stocks of SRT.
ส่วนประสมทางการตลาดบริการพฤติกรรมและแนวโน้มพฤติกรรมการซื้อ สินค้าของลูกค้าตลาดนัดธนบุรี (สนามหลวง 2)
The purpose of this research is 1) to compare the trend on goods purchase classified by demographic characteristics 2) to study the service marketing mix and pattern on the leading of life having the effect on goods purchase behavior 3) to study the goods purchase behavior having the effect on behavioral trend on goods purchase. Sampling group used in the research are 400 customers purchasing goods at Thonburi Occasional Market (Sanamluang 2) by using Questionnaires as the instruments in gathering information data. Analysis statistics are frequency percentage mean and standard deviation t-test One-way ANOVA and Multiple Regression Analysis. It is found as a result of the research that most of the Questionnaire repliers are of male sex with ages ranging from 25 years to 34 years; marital status as being married/or cohabitation; educational level of Bachelor Degree engaged in the occupation of private company employees earning monthly incomes ranging from 10001 Baht to 20000 Baht; placing the importance on service market mix in the overall aspects and the incomes which are the aspects of the products prices places marketing promotions sales staff physical characteristics and the process in high level; paying interests in the pattern on the leading of life in the overall aspects and by the aspect which are the aspects of the activities interests and opinions in high level; number of travels for goods purchase per 3 months is approximately 5 times averagely; average expenses on goods purchase each time is 2307 Baht with a trend to return for the goods purchase again and will recommend other persons to come for goods purchase as well. As a result of hypothetical test it is found that customers of different ages have the behaviors on goods purchase on the aspect of number of travels for goods purchase per 3 months differently with implicitly statistical significance at the level of 0.05 and the service market mix on the aspect of the prices and places have the effect on goods purchase behavior on the aspect of the number of travels for goods purchase per 3 months; the service market mix on the aspect of physical characteristics and pattern on the leading of life activities and interests have the effect on goods purchase behavior on the aspect of the expenses on goods purchase each time. In addition the goods purchase behavior on the aspects of the goods purchase each time has the effect on the trend on the goods purchase behavior on the aspect of a return for goods purchase again and the goods purchase behavior on the aspect of the number of travels for goods purchase per 3 months has the effect on the trend on the goods purchase behavior on the aspect of goods purchase behavior on the aspect of recommending the other persons to come for goods purchase.
แนวโน้มรูปแบบการจัดการโลจิสติกส์และที่เป็นมิตรกับสิ่งแวดล้อมของสินค้าวิสาหกิจชุมชนทางการเกษตรและอาหาร
This research is intended ; 1.To analyze the experts perspective affecting green logistics model on inventory management of corporate community in agricultural and food product for inventory sustainable management. 2.To determine and examine the future trend possibility model of green logistic on inventory management of corporate community in agricultural and food products for inventory sustainable management. The key informants of the expert consisted of the expert in corporate community management 2) entrepreneurs 3) relevance persons who related to green logistics and 4) intellectual persons 21 persons in total with the selection through purposive method. The research was conducted the future research method using the Delphi technique involving Three-round questionaires including interviews are research instrument. The descriptive statistics including median interquartile rang (IR) for desired agreement and consensus answer of the key informants from the expert. The research result found that 1)In the first objective consisted of 1.1 Green logistics performance 1.2 Green organization performance 1.3 Competitive advantage building Green logistics performance were 1. Green inventory management efficiency 2. Personal efficiency 3. Follow and evaluation Green organization performance were 1. Expected based on green logistics 2. Image building for green supply chain organization Competitive advantage building were 1. Competitive strategy 2. Green logistics strategy 2) In the second objective from the above research finding and led to determine and examine acceptance model approach in the future possibility of green logistics model on inventory management of corporate community in agricultural and food products for inventory sustainable managements follows : 3 performance of 1) green logistics performance on inventory management of corporate community in agricultural and food products for inventory sustainable management. 2) organization or corporate community performance and 3) competitive advantage building performance.
ปัจจัยการสื่อสารการตลาดที่มีผลต่อการตัดสินใจซื้อสินค้าจากเทสโก้โลตัส ของลูกค้าในกรุงเทพมหานคร
The objectives of the research were 1) to study marketing communications buying behavior and buying decision of consumers Tesco Lotus in Bangkok 2) to compare demographic characteristics with buying decision of consumers 3) to compare buying behavior with buying decision of consumers and 4) to study marketing communications effect buying decision of Tesco Lotus of consumers in Bangkok. The sample group consisted of 400 consumers at Tesco Lotus. The research instrument was a questionnaire. The statistics from the research were frequency percentage mean standard deviation and Multiple Regression Analysis. Statistical significance level was set .05.The study presented the following results: 1) marketing communication was in high levels consisted of public relations promotion and personal selling 2) the most buying behavior of consumers: lower one a week buying in Saturday and Sunday 18.01-22.00 p.m. buying in supermarket media exposure from television broadcasting buying decision of advertising media 5011000 bath buying and buying for use 3) buying decision of consumers’ Tesco Lotus was in high level including product location and price 4) different age and education had differences on their buying decision of consumers’ Tesco Lotus 5) different buying behavior had differences on their buying decision of consumers’ Tesco Lotus and 6) marketing communications affected buying decision of Tesco Lotus of consumers in Bangkok included public relations promotion and personal selling. An equation in the rawscore form
ปัจจัยที่มีผลต่อการตัดสินใจศึกษาต่อระดับปริญญาตรี สาขาวิชาเทคโนโลยีการจัดการสินค้าแฟชั่น คณะเทคโนโลยีคหกรรมศาสตร์ มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร
This research aims to study the factors that influence the decision to study a Bachelor of Fashion Technology. Faculty of Home Economics Technology Rajamangala University of Technology Phra Nakhon Consisting of eight sides The expectations of the future. Curriculum and teaching activities in the environment and to the reputation and image quality. The features and benefits. Media and Public Relations The need to develop their own The family and the people around me. The population is Student Technology Management Fashion Floors 1-4 of the academic year 2557 73 people used the questionnaire prepared an assessment of the five levels. The results showed that Factors that influence the decision to study undergraduate Economics Faculty at the statistical level of significance. 01 are three factors in descending order of the factors affecting the descending. 1) the individual family and peers. 2) Media Relations and 3) the quality reputation and image of the three factors could explain the variability of the Faculty of Economics of Technology has 78.30 percent.