This research aimed to study students opinions towards the Cheer and Admission Conference and present a creative recruitment model for students of the Faculty of Science and Technology Rajamangala University of Technology Phra Nakhon. The sample group was undergraduate students of The Faculty of Science and Technology Rajamangala University of Technology Phra Nakhon with 376 students studying in 2019. The data collection tools were questionnaires of students opinions on the activities. Cronbachs alpha coefficient was used to examine the whole questionnaires reliability yielding a value of 0.83. A statistical package for analyzing data collected from January to February 2020 was used with the statistics mean standard deviation t-test and one-way analysis of variance (ANOVA). The research results found that: 1. The Pros and Cons of students’ opinions on the freshman orientation activities and cheer meetings were that freshmen get to know friends and seniors; freshmen are afraid of juniors and seniors. 2. Male and female students had different opinions about organizing activities for freshman recruiting and cheered meeting. 3. Students studying in different disciplines had no different opinions on organizing new freshman activities and cheer meeting. 4. Students studying in different year levels had the same opinion on organizing new recruiting activities and cheer meeting. 5. Features of the creative recruiting activities format are as follows: 5.1 It is an activity that gives importance to safety and respect for personal freedom. 5.2 It is the responsibility of the Faculty to closely watch this field of study 5.3 It is an activity that promotes pride in being a student at the university. 5.4 It is an activity that helps students to adjust to university life and aims to foster a good relationship between students seniors and juniors. 5.5 An outside activity must be an event organized by a faculty or university department only.

The purposes of the research were to study 1) entrepreneurial intention of students of Rajamangala University of Technology Phra Nakorn; 2) entrepreneurial characteristics of students of Rajamangala University of Technology Phra Nakorn and 3) predicting power of the students’ entrepreneurial characteristics on their entrepreneurial intention. The population were 375 third- and fourth-year students in every faculty enrolling in the academic year 2020. The research tool was questionnaires. The statistical data analysis was performed by frequency percentage mean and standard deviation. T-test One-way ANOVA Pearson Correlation Coefficient and Multiple Regression Analysis were used to examine hypothesis. The finding of the study: 1) Most of the students taking the questionnaires are female (62.40%) aged 21 years (43.70%) half of them are in the third-year (54.90%) and in the faculty of Business Administration (33.10%). Most of students’ fathers (38.70%) and mothers (45.10%) are business owners. 2) According to the students’ entrepreneurial intention it was at a moderate level (x̄= 3.95 S.D = 0.617). The highest mean score is a great willing for entrepreneurial intention after graduation (x̄ = 4.13 S.D = 0.901).The lowest mean score is no willing for entrepreneurial intention after graduation (x̄ = 3.43 S.D = 1.001). Reasons for entrepreneurial intention are to have their own businesses /or to be independent (81.65%). As for types of businesses they intend to become entrepreneurs of food/ restaurant/ cafeteria/ bakery shop (72.10%). 3) Due to the students’ entrepreneurial characteristics it was at a moderate level (x̄= 4.13 S.D =0.482). The highest mean score is Need for Achievement (x̄ = 4.22 S.D = 0.597). The lowest mean score is Risk Taking (x̄ = 4.02 S.D = 0.597). 4) There were significant differences in entrepreneurial characteristics of students’ sex age learning program fathers’ occupations mothers’ occupations and families’ income at 0.05 while there was no significant differences in entrepreneurial characteristics of students’ college years. 5) Predicting power of the students’ entrepreneurial characteristics on their entrepreneurial intention was .660. Three types of the students’ entrepreneurial characteristic factors on entrepreneurial intention were Autonomy Innovativeness and Risk taking.

The objective of this research was to study information behavior in digital environment of students from Rajamangala University of Technology Phra Nakhon. The sample was 387 undergraduate students from Rajamangala University of Technology Phra Nakhon in the academic year 2019. The research tool was a questionnaire. The results of the research were that the students aimed to find supplementary information for extra work do report and research or project respectively. Students had the process of searching for information in the following order : specify the topic; select or organize the information; survey information and resources; search information link and follow up with new information. Most information behavior of students was searching from the websites such as Google Yahoo and using link points on search engines like Google Yahoo etc. Method for assessing information that students used the most was complete content and reliable information. Method for keeping track of information that students used the most was from social media such as Weblog Facebook YouTube. The information format that students used the most were pictures. And the action after obtaining the information that students used the most was validation and completeness of the content.

This research applied the qualitative research methodology which used in‐depth interviews. A purposive sampling was selected to find 40 people who related to the activities. The results of the research are as follows: 1. Students who organized the freshmen welcoming activities did not have a risk assessment plan. They had only simple action plan. There were not only freshmen welcoming activities but also welcoming activities for sophomore entering to their majors. Senior students only from the Technology in radio and television program (RT) appeared to have SOTUS system behind. 2. The freshmen academic year 2020 wanted to participate in the activities because they want to make friends and want to be familiar with senior friends. Freshmen also wanted sophomore guide them about their studies and university lives. Freshmen understood their rights and knew how to protect themselves from uncreative activities. They thought that appropriate activities such as faculty sports career guidance activities recreational activities singing and games. 3. Faculty members staffs of the Faculty of Mass Communication Technology andoutsiders expected that the creative model for freshmen welcoming activities should organize sport games recreational activities. Professional activities should be benefit to the communities and public service activities should build good image of the profession.

The study entitled “A Case Study: Patterns of Freshman Welcoming Activities at Faculty of Liberal Arts Rajamangala University of Technology Phra Nakhon” a mixedmethod research aims to investigate the patterns effects and students ’attitudes towards freshman welcoming activities. The participants in this study were the first- to the fourth-year university students from four majors including Applied Thai English for International Communication Hotel Management and Tourism. The participants can be divided into two groups: the participants of freshman welcoming activities (the first-year university students N = 132) and the organizers (the second-year to the fourth-year university students N = 65). The participants were 197 university students in total. The research instruments used for data collection were questionnaire and depth interview questions. For the questionnaire it can be divided into four parts: Part I concerning general information Part II and III related to types of welcoming activities and students’ attitudes towards the freshman welcoming activities organized in the Faculty of Liberal Arts at Rajamangala University of Technology Phra Nakhon and Part IV providing suggestions. Thirty voluntary participants were asked to provide in-depth information about freshman welcoming activities organized the Faculty of Liberal Arts Rajamangala University of Technology Phra Nakhon. The data obtained from the questionnaires were analyzed by using descriptive statistics: frequency percentage means and standard deviation. The data obtained from the in-depth interview were transcribed and analyzed by using textual analysis. Most participants in this study were female university students whose age group was 19 years old. The participants filled in their answers from 1 to 5 that is 5 strongly agree 4 agree 3 neutral 2 disagree and 1 strongly disagree to report their attitudes towards the freshman welcoming activities organized in the Faculty of Liberal Arts at Rajamangala University of Technology Phra Nakhon. The results of the study show that the participants highly agreed with the appropriateness and the types of freshman welcoming activities responding to the goals. The participants also added that they wanted to have a welcome feast (71.6%) followed by Baisri Sukwan welcome ceremony (64%) and booming activity for welcoming the new first-year university students (55.8%) respectively. The results of the study showed the participants ’awareness of security and willingness while taking part in the freshman welcoming activities. The students mostly agreed with positive effects of participating these kinds of activities: building relationship unity and responsibility. However they also moderately agreed that these activities could provide negative effectives: individual and organizational damage (for example losing publica image) According to the descriptive analysis and textual analysis the results showed that these university students were willing to take part in freshman welcome activities indicating that the activities were suitable supervised by related departments. They also suggested that there should be welcome activities based on their interests and suggestion box to achieve the goal. However one of the limitations of the study was the widespread of coronavirus resulting in the average score and standard deviation in some questionnaire items.