This research aimed to investigate media exposure awareness knowledge attitude and behavior towards global warming and to study correlations among those factors that varied Bangkok metropolitan’s media exposure perception knowledge and attitude on global warming. The 1200 Bangkok residents were randomly selected from 12 districts out of 50 districts in Bangkok Municipality including 5 adjacent Provinces of Nakhon Pathom Pathum Thani Nonthaburi Samut Prakan and Samut Sakhon. The study found the following results: The media exposure behavior concerning global warming was in general rated in medium level. People were daily exposed to television yet other media: radio newspaper magazine billboard journal brochure internet and personal media were exposure 3-4 days a week. Most respondents said publicizing on global warming in Thailand was in medium level. Awareness attitude and behavior against global warming were generally in high level. The hypothesis testing showed that different gender career and housing varied the frequency of media exposure on global warming at statistical significance .05. Different gender education background and career varied awareness on global warming at statistical significance .05 Different age education background income and housing varied knowledge on global warming at statistical significance .05. Different gender age education background career income and housing varied attitude towards global warming at statistical .05. Different education background career and housing varied behavior against global warming at statistical significance .05. The exposure to media awareness and attitude of Bangkok metropolitan residents about global warming had positive correlation to behavior at statistical significance .05. However regarding to knowledge of global warming it resulted negative correlation to behavior at statistical .05.

The objectives of the research titled Bangkok Dwellers Attitude and Satisfaction towards Media Campaign on Tobacco Cessation Employing Fear Appealswere to study:1) the media exposure behavior of Bangkokians towards quit smoking media campaign using fear appeals2) the attitude of Bangkokians towards fear-bases quit smoking media campaign3) the relationships among media exposure behaviorattitudeand satisfaction of Bangkokians towards fear appeal media campaign on quit smoking . The research methodology was a mixed-method type using survey research for quantitative study and in-depth interview study. In doing one-shot post-test survey questionnaire was distributed for collecting data from 400 Bangkokians randomly selected. In the part of in-depth interview10 smokers with at least 1-year smoking experience residing in Bangkok area were picked as interviewees.seven of them were male and the rest were female.

The study of Rock stars exposure on television forward to Rajamangala University of Technology Phra Nakhons male students on uniform dressing attitude aim to study demographyexposure of rock singers imageattitude toward rock singers dreessingand attitude toward Rajamangala Uaiversity of Technology Phra Nakhons male students uniform by studying the differences between mentioned variable.This will be a quantitative research of 400 male students of Rajamangala University of Technology Phra Nakhon in all 5 campuses and 9 faculties. The data collection is in june 2009 by using questionnaires which the students fill out by themaelves. The data is analyzed by using descriptive statistics then presented by using table with explanative interpretation consist of percentage and average valueand use inferential statistic which are chisquarenoe-way analysis of variance.multiple comparisonand statistic correlation to prove the hypothesis

This survey was conducted from 480 samples that were randomly conducted by typical sampling method. Data were collected by using Influence of Marketing sociological factors and attitudes have towards influencing the buying decision of Sufficiency Economic books. questionnaires. The result of this research found that: Marketing factors have effects upon buying decision of sufficiency economic books with factors such as product price place promotion have effect in decision making of buying sufficiency economic book at 0.05 significance level. Sociological factors also show influence in buying sufficiency economic books with attributes such as family values source of news social class and social values affecting decision of buying sufficiency economic books at significant level 0.05. Attitudes relative effects on buying sufficiency economic books decision making can be segregated into different interest groups. Only attitudes of the group who have heard or aware and the group of applied of concept of sufficiency economy philosophy have no effect on their buying decision. In the group who understand the philosophy attitudes shows no effect towards their buying decision. Lastly in the group who understand the philosophy the outcome shows no relevance on their buying decision. Highly educated group with post graduate studies attitudes have tendency to think that sufficiency economic philosophy tend constraint progress. The higher age group showed limited interest to sufficiency economic philosophy.