This research is conducted 1) to study the scenario model of the aesthetic plastic surgery business for preparing a Thai popular culture wave on medical tourism 2) to design the scenario model of the aesthetic plastic surgery business for preparing a Thai popular culture wave on medical tourism.The samples are the experts from both public and private sector 17 experts who has experiences in relation to the aesthetic plastic surgery. The samples are collected by purposive sampling.This study uses EDFR technique (Ethnographic Futures Research) for the future research. The tool for collecting data is questionnaire by distributing them 3 times. The data are analyzed by using descriptive statistics which included percentage mode and median.It considers the validity by confirming interquartile range absolute value between mode and median statistically. Furthermore it calculates the index of congruence (IOC) for checking the scenario model of the aesthetic plastic surgery business for preparing a Thai popular culture wave on medical tourism. The finding shows 1. According to the opinion of the expert the scenario model of the aesthetic plastic surgery business for preparing a Thai popular culture wave on medical tourism represents positive negative and potential future. However it includes 3 factors which are strategic factor quality and service factor successful factor by considering from the index of congruence (IOC) which has the frequencies more than 85% 2. The analyzing data which are from the return questionnaires regarding consensus panelists indicate that consistency rules of descriptive statistics which is in the range of 3.50-5.00 (the data which tends to be in the high or highest level) and interquartile range is less than 1.50. Also the differences between mode and median are not more than 1. Moreover the best practice is so called “TPOP model or Thailand pop model”. TPOP is created for image building and leads to country brand image building. It represents Thainess to the aesthetic plastic surgery business. TPOP model is checked by index of congruence (IOC) from five IOC experts. It reveals that IOC>0.50 are comprised of 1) Strategic factors 2) quality and service factor 3) successful factor. In sum the contents are valid to implement and develop in the future.

The purposes of this research were : 1) to The decision to buy food from the delivery business of Phranakhon Rajabhat University students 2) to study the marketing mix factors used to decide on the purchase of food from the delivery business of Phranakhon Rajabhat University students Phuket Province 3) to ddetermine the relationship between demographic characteristics and food purchasing decision behavior of the students of Phranakhon Rajabhat University and 4) to Determining the relationship between marketing mix and decision-making behavior of food business students in Phra Nakhon Rajabhat University. Samples were students who are studying at the first year of undergraduate level of Phranakhon Rajabhat University students and have bought 400 types of delivery. The instruments used is the statistical questionnaire used in data analysis include frequency value percentage value mean value standard deviation value and Pearson Chi-square. Statistical analysis using computer program. The results showed that: 1) most of the students decided to buy food from KFC. The average cost per session is about 301-400 Baht which will be bought after 7:00 pm on Saturdays and Sundays. To eat with friends the person who influenced the decision to order food is the student who knows about the promotion of food delivery from the Internet. And why decide to buy food delivery. Because the promotion. Or have a promotion 2) the students opinions on the marketing mix used in the decision to buy food from the overall delivery business. Very high when considering each item in descending order the most significant aspect was the distribution channel followed by the product price. And the least is marketing 3) the relationship between demographic characteristics is the gender of the students. And accommodation the decision to buy food from the delivery business of Phranakhon Rajabhat University students was found to be related and 4) the relationship between marketing mix factors: product price distribution channel and promotion. Relationships with decision-making behavior of food business students in Phra Nakhon Rajabhat University statistically significant at the .05 level.

The objectives of this research are to study marketing mix factors of banana flour in bakery business and to study organizing factors of banana flour in bakery business. Data were gathered by using in-depth interviews and questionnaires. The samplers of this research are bakery business in Bangkok to analyze it through typological analysis domain analysis and descriptive statistics. The result of this research shows that there are 32 Marketing Mix factors divided into 8 Product factors 4 Price factors 6 Place factors and 14 Promotion factors. There are 12 Organizing factors divided into 4 Environmental factors 2 Organizational factors 3 Buying Center factors and 3 Individual factors and show that Price factors Place factors Product factors and Promotion factors were at high level respectively. Buying Center factors Environmental factors Organizational factors and Individual factors were at high level respectively. The researchers provided commercial marketing guidelines of banana flour in bakery business for entrepreneurs and advised them to improve packaging of banana flour to promote the image of banana flour as a healthy food to develop distributing channel through retail stores to focus on marketing communication through online to plan a long term banana flour marketing strategies and to create a good relationship with bakery business owner.

The establishment of Information Systems to promote the Community Enterprise ion of Ban Tham Sua Village Kaeng Krachan District Phetchaburi was aimed to build effective information management system to facilitate its management to be more convenient fast and up-to-date in order to increase wider distribution channels and disseminate the activities. Also it was aimed to evaluate the satisfaction with the information community using PHP5 HTML5 CSS3 phpMyAdmin in database design and photo retouching software as a tool for the system development. The questionnaire was used to evaluate the satisfaction of the system and website. The samples used in the experiment lived in Ban Tham Sua Moo 3 Kaeng Krachan District Phetchaburi Province. The constructed system made the operation more convenient. The data were collected and classified by the product type. The research found that the information system to promote Ban Tham Sua community business in Kaeng Krachan District Phetchaburi was constructed with an average efficiency of 4.60 considered as the highest level helping to manage the community enterprise information to enhance product distribution channels and to disseminate the community enterprise activities. The results of the satisfaction assessment on the Information System for Promoting the Enterprise of Ban Tham Sua collected from 30 people was 4.57 the highest level showing that the information system to promote the community enterprise of Ban Tham Sua Kaeng Krachan Phetchaburi can be applied for the future use.

The purposes of this research were : 1) study in business fresh flowers entrepreneurial community in Pak Khlong Talat Market Phra Nakhon district Bangkok metropolitan area 2) study the problems in the business of fresh flowers entrepreneurial community in Pak Khlong Talat Market Phra Nakhon district Bangkok metropolitan area 3) compare the level of difficulty business operators of fresh flowers in Pak Khlong Talat Market Phra Nakhon district Bangkok metropolitan area by type of fresh flowers available during the operation store location cost of registration average sales per month and how to promote and 4) provide guidelines for the development of entrepreneurial business fresh flowers in Pak Khlong Talat market Phra Nakhon district Bangkok metropolitan area. The samples entrepreneurs fresh flowers in Pak Khlong Talat market Phra Nakhon district Bangkok metropolitan area 97.The instrument used in research questionnaires and interviews. The statistics used for data analysis were frequency percentage mean standard deviation t-test ANOVA one-way and data analysis was descriptive. The results showed that: 1) The operator of the flowers sold in the country including orchids and other flowers such as Globe Amaranth Solidago Lotus Tuberose Dahlia Cutter Gardenia Authurium. The operation for a period of 5-10 years the flower shop in Agricultural Extension Market. There were fresh flowers in the registered capital of less than one hundred thousand baht baht with average sales of less than one hundred thousand baht per month and entrepreneurs how to promote sales by reducing promotion. 2) The problems in the business entrepreneurs of fresh flowers in Pak Khlong Talat Market Phra Nakhon district Bangkok metropolitan area as a whole has found problems at a high level. The first two items in order from most to least found that the side with the highest mean score. The management staff and raw materials were minimal marketing and finance. 3) Compare the problems of the business operators of fresh flowers in Pak Khlong Talat Market Phra Nakhon district Bangkok metropolitan area found that the duration of the operation store location how to promote different. There were problems in the business no different and just different. The statistical significance was at level.05 and 4) The development of business entrepreneurs found that fresh flowers established flower business in the country improving the ability of operators to be strengthened. There should be educating its were employees sent by international or both in the country and abroad to seek new knowledge also be careful financial management as a loan (NPL) should be minimal selection of quality fresh flowers regularly were a sustainable climate and should have a planned to make sales each year. So that the development will has been working in a better way.